{"id":10329,"date":"2026-11-04T17:06:51","date_gmt":"2026-11-04T08:06:51","guid":{"rendered":"https:\/\/since2020.jp\/media\/?p=10329"},"modified":"2026-11-04T17:06:51","modified_gmt":"2026-11-04T08:06:51","slug":"aidma_bootstrap","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/aidma_bootstrap\/","title":{"rendered":"AIDMA \u3067\u30d5\u30a1\u30cd\u30eb\u5206\u6790 \u2015 \u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u3067\u3001\u611f\u5ea6\u5206\u6790\u3068\u30d6\u30fc\u30c8\u30b9\u30c8\u30e9\u30c3\u30d7\u6cd5\u3092\u4f7f\u3044\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u63a2\u3059"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">1. \u306f\u3058\u3081\u306b<\/h2>\n\n\n\n<p>AIDMA \u306f\u3001\u4eba\u304c\u5546\u54c1\u3092\u77e5\u3063\u3066\u304b\u3089\u8cb7\u3046\u307e\u3067\u3092\u300c\u8a8d\u77e5 \u2192 \u8208\u5473 \u2192 \u6b32\u6c42 \u2192 \u8a18\u61b6 \u2192 \u8cfc\u8cb7\u300d\u306e5\u6bb5\u968e\u3067\u8868\u3059\u30e2\u30c7\u30eb\u3067\u3059\u3002<br>\u6bb5\u968e\u3054\u3068\u306e\u4eba\u6570\u3092\u6570\u3048\u308b\u3068 <strong>\u30d5\u30a1\u30cd\u30eb\uff08\u3058\u3087\u3046\u3054\uff09<\/strong> \u306b\u306a\u308a\u3001\u3069\u3053\u3067\u4eba\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\uff08\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\uff09\u304c\u308f\u304b\u308a\u307e\u3059\u3002<br>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u67b6\u7a7a\u306e\u30e6\u30fc\u30b6 30,000 \u4eba\u306e\u30ed\u30b0\u3067 AIDMA \u30d5\u30a1\u30cd\u30eb\u3092\u4f5c\u308a\u3001\u6539\u5584\u3059\u3079\u304d\u6bb5\u968e\u3092\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u63a2\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b74\u53f2\u306f\u77ed\u304f\u89e6\u308c\u307e\u3059\u3002\u6e90\u6d41\u306f\u30bb\u30fc\u30eb\u30b9\u306e\u5fc3\u5f97\u3068\u3057\u3066\u751f\u307e\u308c\u305f AIDA\uff081890\u5e74\u4ee3\u672b\uff09\u3067\u3059\u3002<br>\u65b0\u805e\u30fb\u96d1\u8a8c\u306e\u5e83\u544a\u3067\u306f\u300c\u898b\u3066\u304b\u3089\u5e97\u306b\u884c\u304f\u307e\u3067\u306b\u6642\u9593\u304c\u3042\u308b\u300d\u305f\u3081\u3001Memory\uff08\u8a18\u61b6\uff09\u3092\u52a0\u3048\u305f AIDMA \u304c\u4f7f\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br>1961\u5e74\u306b\u306f Lavidge &amp; Steiner \u306e\u52b9\u679c\u306e\u968e\u5c64\u30e2\u30c7\u30eb\u3084 Colley \u306e DAGMAR \u304c\u3001\u300c\u5e83\u544a\u306e\u76ee\u6a19\u3092\u6bb5\u968e\u3067\u6c7a\u3081\u3066\u6e2c\u308b\u300d\u8003\u3048\u65b9\u3092\u5e83\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5e74\u4ee3<\/th><th>\u30e2\u30c7\u30eb<\/th><th>\u6bb5\u968e<\/th><\/tr><\/thead><tbody><tr><td>1890\u5e74\u4ee3\u672b<\/td><td>AIDA<\/td><td>\u6ce8\u610f \u2192 \u8208\u5473 \u2192 \u6b32\u6c42 \u2192 \u884c\u52d5<\/td><\/tr><tr><td>1920\u5e74\u4ee3<\/td><td>AIDMA<\/td><td>\u6ce8\u610f \u2192 \u8208\u5473 \u2192 \u6b32\u6c42 \u2192 <strong>\u8a18\u61b6<\/strong> \u2192 \u884c\u52d5<\/td><\/tr><tr><td>1961\u5e74<\/td><td>DAGMAR<\/td><td>\u672a\u77e5 \u2192 \u8a8d\u77e5 \u2192 \u7406\u89e3 \u2192 \u78ba\u4fe1 \u2192 \u884c\u52d5<\/td><\/tr><tr><td>2004\u301c05\u5e74<\/td><td>AISAS<\/td><td>\u6ce8\u610f \u2192 \u8208\u5473 \u2192 <strong>\u691c\u7d22<\/strong> \u2192 \u884c\u52d5 \u2192 <strong>\u5171\u6709<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u4ed5\u7d44\u307f<\/h2>\n\n\n\n<p>\u30d5\u30a1\u30cd\u30eb\u306f <strong>\u901a\u904e\u7387\u306e\u639b\u3051\u7b97<\/strong> \u3067\u3059\u3002\u8a8d\u77e5\u3057\u305f\u4eba\u6570\u3092 $N_0$\u3001\u6bb5\u968e $k-1$ \u304b\u3089 $k$ \u3078\u306e\u901a\u904e\u7387\u3092 $r_k$ \u3068\u3059\u308b\u3068\u3001\u8cfc\u8cb7\u8005\u6570\u306f\u6b21\u306e\u5f0f\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>$$<br>N_{\\text{\u8cfc\u8cb7}} = N_0 \\times r_1 \\times r_2 \\times r_3 \\times r_4<br>$$<\/p>\n\n\n\n\n\n\n\n<p>\u3053\u306e\u5f0f\u304b\u30892\u3064\u306e\u6027\u8cea\u304c\u51fa\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u3069\u3053\u304b1\u3064\u306e\u6bb5\u968e\u304c\u4f4e\u3044\u3068\u3001\u5168\u4f53\u304c\u7d30\u304f\u306a\u308b<\/strong>\uff08\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\uff09\u3002<\/li>\n\n\n\n<li><strong>\u540c\u3058 +5 \u30dd\u30a4\u30f3\u30c8\u3067\u3082\u3001\u4f4e\u3044\u901a\u904e\u7387\u3092\u4e0a\u3052\u305f\u307b\u3046\u304c\u52b9\u304f<\/strong>\u30020.2 \u2192 0.25 \u306f 1.25 \u500d\u3067\u3059\u304c\u30010.8 \u2192 0.85 \u306f 1.06 \u500d\u306b\u3057\u304b\u306a\u308a\u307e\u305b\u3093\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u3082\u30461\u3064\u5927\u4e8b\u306a\u306e\u304c\u3001<strong>\u5f8c\u308d\u306e\u6bb5\u968e\u307b\u3069\u4eba\u6570\u304c\u5c11\u306a\u304f\u3001\u901a\u904e\u7387\u304c\u5076\u7136\u3067\u63fa\u308c\u3084\u3059\u3044<\/strong> \u3053\u3068\u3067\u3059\u3002<br>\u30c1\u30e3\u30cd\u30eb\u3069\u3046\u3057\u3092\u6bd4\u3079\u308b\u3068\u304d\u306f\u3001\u5dee\u304c\u5076\u7136\u306e\u7bc4\u56f2\u304b\u3069\u3046\u304b\u3092\u4fe1\u983c\u533a\u9593\u3067\u78ba\u304b\u3081\u307e\u3059\u3002<br>\u3053\u306e\u8a18\u4e8b\u3067\u306f <strong>\u30d6\u30fc\u30c8\u30b9\u30c8\u30e9\u30c3\u30d7<\/strong> \u3092\u4f7f\u3044\u307e\u3057\u305f\u3002\u624b\u5143\u306e\u30e6\u30fc\u30b6\u3092\u6bcd\u96c6\u56e3\u306e\u4ee3\u308f\u308a\u3068\u307f\u306a\u3057\u3001\u540c\u3058\u4eba\u6570\u3092 <strong>\u5fa9\u5143\u62bd\u51fa<\/strong>\uff08\u540c\u3058\u4eba\u3092\u4f55\u5ea6\u9078\u3093\u3067\u3082\u3088\u3044\uff09\u3067\u9078\u3073\u76f4\u3057\u3066\u3001\u901a\u904e\u7387\u3092\u8a08\u7b97\u3057\u76f4\u3057\u307e\u3059\u3002<br>\u3053\u308c\u3092 1,000 \u56de\u7e70\u308a\u8fd4\u3057\u3066\u901a\u904e\u7387\u306e\u3070\u3089\u3064\u304d\u3092\u4f5c\u308a\u3001\u4e0b\u304b\u3089 2.5% \u3068 97.5% \u306e\u70b9\u3092 95% \u4fe1\u983c\u533a\u9593\u3068\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<p>\u5916\u90e8\u30c7\u30fc\u30bf\u306f\u4f7f\u308f\u305a\u3001\u4e71\u6570\u3067\u4f5c\u3063\u305f\u67b6\u7a7a\u306e\u30c7\u30fc\u30bf\u3067\u8a66\u3057\u307e\u3057\u305f\uff08Python 3.9.6\u3001numpy 2.0.2 \/ pandas 2.3.3 \/ matplotlib 3.9.4\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ed\u30b0\u3092\u4f5c\u308b<\/h3>\n\n\n\n<p>\u30c6\u30ec\u30d3CM\uff0815,000\u4eba\uff09\u30fbSNS\u5e83\u544a\uff0810,000\u4eba\uff09\u30fb\u691c\u7d22\u5e83\u544a\uff085,000\u4eba\uff09\u306e\u3069\u308c\u304b\u3067\u8a8d\u77e5\u3057\u305f 30,000 \u4eba\u304c\u3001<br>AIDMA \u306e5\u6bb5\u968e\u3092\u3069\u3053\u307e\u3067\u9032\u3093\u3060\u304b\u3092\u4f5c\u308a\u307e\u3057\u305f\u3002\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u300c\u771f\u306e\u901a\u904e\u7387\u300d\u306b\u306f\u3001\u6b21\u306e\u610f\u56f3\u3092\u8fbc\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c6\u30ec\u30d3CM<\/strong>: \u591a\u304f\u306e\u4eba\u306b\u5c4a\u304f\u304c\u3001\u8208\u5473\u3092\u6301\u3064\u4eba\u306e\u5272\u5408\u306f\u4f4e\u3044<\/li>\n\n\n\n<li><strong>SNS\u5e83\u544a<\/strong>: \u8208\u5473\u306f\u5f15\u304d\u3084\u3059\u3044\u304c\u3001\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3067\u6d41\u308c\u3066\u8a18\u61b6\u306b\u6b8b\u308a\u306b\u304f\u3044<\/li>\n\n\n\n<li><strong>\u691c\u7d22\u5e83\u544a<\/strong>: \u3082\u3068\u3082\u3068\u63a2\u3057\u3066\u3044\u308b\u4eba\u306a\u306e\u3067\u3001\u3069\u306e\u6bb5\u968e\u3082\u901a\u904e\u3057\u3084\u3059\u3044<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-code\"><code>CHANNELS = {\n    #            \u4eba\u6570     \u8208\u5473  \u6b32\u6c42  \u8a18\u61b6  \u8cfc\u8cb7\n    \"\u30c6\u30ec\u30d3CM\": (15000, &#091;0.25, 0.40, 0.60, 0.30]),\n    \"SNS\u5e83\u544a\":  (10000, &#091;0.45, 0.45, 0.30, 0.30]),\n    \"\u691c\u7d22\u5e83\u544a\": (5000,  &#091;0.70, 0.60, 0.70, 0.45]),\n}\n<\/code><\/pre>\n\n\n\n<p>\u5404\u30e6\u30fc\u30b6\u306f\u3001\u524d\u306e\u6bb5\u968e\u306b\u9032\u3093\u3060\u5834\u5408\u3060\u3051\u3001\u305d\u306e\u78ba\u7387\u3067\u6b21\u306e\u6bb5\u968e\u3078\u9032\u307f\u307e\u3059\u3002<br>\u30ed\u30b0\u306b\u306f\u3001\u4f55\u6bb5\u968e\u76ee\u307e\u3067\u9032\u3093\u3060\u304b\u3092 <code>max_stage<\/code> \u3068\u3057\u3066\u6b8b\u3057\u307e\u3059\uff080 = \u8a8d\u77e5\u30011 = \u8208\u5473\u30012 = \u6b32\u6c42\u30013 = \u8a18\u61b6\u30014 = \u8cfc\u8cb7\uff09\u3002<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>rows = &#091;]\nfor channel, (n_users, probs) in CHANNELS.items():\n    reached = np.ones(n_users, dtype=bool)        # \u5168\u54e1\u300c\u8a8d\u77e5\u300d\u306f\u3057\u3066\u3044\u308b\uff08\u5e83\u544a\u306b\u63a5\u89e6\u3057\u305f\uff09\n    stage_reached = np.zeros(n_users, dtype=int)  # \u4f55\u6bb5\u968e\u76ee\u307e\u3067\u9032\u3093\u3060\u304b\n    for k, p in enumerate(probs, start=1):\n        # \u524d\u306e\u6bb5\u968e\u306b\u9032\u3093\u3060\u4eba\u3060\u3051\u304c\u3001\u78ba\u7387 p \u3067\u6bb5\u968e k \u306b\u9032\u3080\n        reached = reached &amp; (rng.random(n_users) &lt; p)\n        stage_reached&#091;reached] = k\n    rows.append(pd.DataFrame({\"channel\": channel, \"max_stage\": stage_reached}))\n\nlog = pd.concat(rows, ignore_index=True)\n<\/code><\/pre>\n\n\n\n<p>\u3067\u304d\u305f\u30ed\u30b0\u306e\u4e00\u90e8\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>channel<\/th><th>max_stage<\/th><th>\u610f\u5473<\/th><\/tr><\/thead><tbody><tr><td>\u30c6\u30ec\u30d3CM<\/td><td>4<\/td><td>\u8cfc\u8cb7\u307e\u3067\u9032\u3093\u3060<\/td><\/tr><tr><td>\u30c6\u30ec\u30d3CM<\/td><td>1<\/td><td>\u8208\u5473\u3067\u6b62\u307e\u3063\u305f<\/td><\/tr><tr><td>\u30c6\u30ec\u30d3CM<\/td><td>0<\/td><td>\u8a8d\u77e5\u3067\u6b62\u307e\u3063\u305f<\/td><\/tr><tr><td>\u691c\u7d22\u5e83\u544a<\/td><td>4<\/td><td>\u8cfc\u8cb7\u307e\u3067\u9032\u3093\u3060<\/td><\/tr><tr><td>\u30c6\u30ec\u30d3CM<\/td><td>3<\/td><td>\u8a18\u61b6\u3067\u6b62\u307e\u3063\u305f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5206\u6790\u3059\u308b\u5074\u306f\u771f\u306e\u901a\u904e\u7387\u3092\u77e5\u3089\u306a\u3044\u3082\u306e\u3068\u3057\u3066\u3001\u3053\u306e\u30ed\u30b0\u3060\u3051\u3092\u96c6\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u3092\u96c6\u8a08\u3059\u308b<\/h3>\n\n\n\n<p>\u6bb5\u968e $k$ \u306b\u5230\u9054\u3057\u305f\u4eba\u6570\u306f\u300c<code>max_stage<\/code> \u304c $k$ \u4ee5\u4e0a\u306e\u4eba\u6570\u300d\u3067\u3059\u3002\u96c6\u8a08\u306e\u4e2d\u5fc3\u306f\u3053\u308c\u3060\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>def funnel_table(df):\n    \"\"\"\u5404\u6bb5\u968e\u306b\u5230\u9054\u3057\u305f\u4eba\u6570\u3068\u3001\u524d\u306e\u6bb5\u968e\u304b\u3089\u306e\u901a\u904e\u7387\u3092\u8868\u306b\u3059\u308b\"\"\"\n    counts = &#091;(df&#091;\"max_stage\"] &gt;= k).sum() for k in range(len(STAGE_NAMES))]\n    table = pd.DataFrame({\"\u6bb5\u968e\": STAGE_NAMES, \"\u4eba\u6570\": counts})\n    table&#091;\"\u524d\u6bb5\u968e\u304b\u3089\u306e\u901a\u904e\u7387\"] = table&#091;\"\u4eba\u6570\"] \/ table&#091;\"\u4eba\u6570\"].shift(1)\n    table&#091;\"\u8a8d\u77e5\u304b\u3089\u306e\u901a\u904e\u7387\"] = table&#091;\"\u4eba\u6570\"] \/ table&#091;\"\u4eba\u6570\"].iloc&#091;0]\n    return table\n<\/code><\/pre>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6bb5\u968e<\/th><th>\u4eba\u6570<\/th><th>\u524d\u6bb5\u968e\u304b\u3089\u306e\u901a\u904e\u7387<\/th><th>\u8a8d\u77e5\u304b\u3089\u306e\u901a\u904e\u7387<\/th><\/tr><\/thead><tbody><tr><td>\u8a8d\u77e5<\/td><td>30,000<\/td><td>\u2014<\/td><td>100%<\/td><\/tr><tr><td>\u8208\u5473<\/td><td>11,702<\/td><td>39.0%<\/td><td>39.0%<\/td><\/tr><tr><td>\u6b32\u6c42<\/td><td>5,528<\/td><td>47.2%<\/td><td>18.4%<\/td><\/tr><tr><td>\u8a18\u61b6<\/td><td>2,964<\/td><td>53.6%<\/td><td>9.9%<\/td><\/tr><tr><td>\u8cfc\u8cb7<\/td><td>1,110<\/td><td>37.4%<\/td><td>3.7%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"626\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2026\/11\/fig1_funnel-1024x626.png\" alt=\"\" class=\"wp-image-10330\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2026\/11\/fig1_funnel-1024x626.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2026\/11\/fig1_funnel-300x183.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2026\/11\/fig1_funnel-768x469.png 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2026\/11\/fig1_funnel.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u63a2\u3059<\/h3>\n\n\n\n<p>\u5404\u6bb5\u968e\u306e\u901a\u904e\u7387\u3092 1 \u3064\u305a\u3064 +5 \u30dd\u30a4\u30f3\u30c8\u3057\u305f\u3089\u3001\u8cfc\u8cb7\u8005\u304c\u4f55\u4eba\u5897\u3048\u308b\u304b\u3092\u8a08\u7b97\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u6539\u5584\u3059\u308b\u6bb5\u968e<\/th><th>\u901a\u904e\u7387<\/th><th>\u8cfc\u8cb7\u8005\u306e\u5897\u52a0<\/th><\/tr><\/thead><tbody><tr><td>\u8a8d\u77e5 \u2192 \u8208\u5473<\/td><td>39.0% \u2192 44.0%<\/td><td>+142 \u4eba\uff08+12.8%\uff09<\/td><\/tr><tr><td>\u8208\u5473 \u2192 \u6b32\u6c42<\/td><td>47.2% \u2192 52.2%<\/td><td>+117 \u4eba\uff08+10.6%\uff09<\/td><\/tr><tr><td>\u6b32\u6c42 \u2192 \u8a18\u61b6<\/td><td>53.6% \u2192 58.6%<\/td><td>+104 \u4eba\uff08+9.3%\uff09<\/td><\/tr><tr><td>\u8a18\u61b6 \u2192 \u8cfc\u8cb7<\/td><td>37.4% \u2192 42.4%<\/td><td><strong>+148 \u4eba\uff08+13.4%\uff09<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u901a\u904e\u7387\u304c\u3044\u3061\u3070\u3093\u4f4e\u3044\u300c\u8a18\u61b6 \u2192 \u8cfc\u8cb7\u300d\u306e\u6539\u5584\u304c\u6700\u3082\u52b9\u304d\u307e\u3057\u305f\uff08\u56f3\u306e\u30aa\u30ec\u30f3\u30b8\uff09\u3002\u4ed5\u7d44\u307f\u306e\u7bc0\u3067\u898b\u305f\u639b\u3051\u7b97\u306e\u6027\u8cea\u3069\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u96e2\u8131\u3059\u308b\u6bb5\u968e\u304c\u7570\u306a\u308b<\/h3>\n\n\n\n<p>\u5168\u4f53\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306f\u300c\u8a18\u61b6 \u2192 \u8cfc\u8cb7\u300d\u3067\u3057\u305f\u3002\u3068\u3053\u308d\u304c\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u96c6\u8a08\u3059\u308b\u3068\u3001\u96e2\u8131\u304c\u5927\u304d\u3044\u6bb5\u968e\u306f\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u7570\u306a\u308a\u307e\u3059\u3002<br>\u30d6\u30fc\u30c8\u30b9\u30c8\u30e9\u30c3\u30d7\uff081,000 \u56de\uff09\u3067 95% \u4fe1\u983c\u533a\u9593\u3082\u4ed8\u3051\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>def step_rates(max_stage):\n    \"\"\"max_stage \u306e\u914d\u5217\uff08\u884c\u3054\u3068\u306b1\u56de\u306e\u518d\u6a19\u672c\uff09\u304b\u3089\u30014\u3064\u306e\u6bb5\u968e\u901a\u904e\u7387\u3092\u8fd4\u3059\"\"\"\n    reached = np.stack(&#091;(max_stage &gt;= k).sum(axis=-1) for k in range(len(STAGE_NAMES))], axis=-1)\n    return reached&#091;..., 1:] \/ reached&#091;..., :-1]\n\nboot = step_rates(ms&#091;rng.integers(0, len(ms), size=(N_BOOT, len(ms)))])\nlo, hi = np.percentile(boot, &#091;2.5, 97.5], axis=0)\n<\/code><\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2026\/11\/fig2_channel-1024x569.png\" alt=\"\" class=\"wp-image-10331\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2026\/11\/fig2_channel-1024x569.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2026\/11\/fig2_channel-300x167.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2026\/11\/fig2_channel-768x427.png 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2026\/11\/fig2_channel.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>\u30c6\u30ec\u30d3CM<\/th><th>SNS\u5e83\u544a<\/th><th>\u691c\u7d22\u5e83\u544a<\/th><\/tr><\/thead><tbody><tr><td>\u8a8d\u77e5 \u2192 \u8208\u5473<\/td><td><strong>25.3%<\/strong><\/td><td>44.7%<\/td><td>68.6%<\/td><\/tr><tr><td>\u8208\u5473 \u2192 \u6b32\u6c42<\/td><td>39.1%<\/td><td>44.1%<\/td><td>60.2%<\/td><\/tr><tr><td>\u6b32\u6c42 \u2192 \u8a18\u61b6<\/td><td>62.6%<\/td><td><strong>29.8%<\/strong><\/td><td>69.9%<\/td><\/tr><tr><td>\u8a18\u61b6 \u2192 \u8cfc\u8cb7<\/td><td>30.5%<\/td><td>31.9%<\/td><td>44.2%<\/td><\/tr><tr><td>\u6700\u7d42 CVR<\/td><td>1.9%<\/td><td>1.9%<\/td><td>12.8%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u30c6\u30ec\u30d3CM \u3068 SNS\u5e83\u544a\u306f\u3001\u6700\u7d42 CVR \u304c\u3069\u3061\u3089\u3082 1.9% \u3067\u3059\u3002\u6700\u7d42\u306e\u6570\u5b57\u3060\u3051\u306a\u3089\u300c\u3069\u3061\u3089\u3082\u540c\u3058\u304f\u3089\u3044\u300d\u3068\u3057\u304b\u8a00\u3048\u307e\u305b\u3093\u3002<br>\u3057\u304b\u3057\u30c6\u30ec\u30d3CM \u306f <strong>\u5165\u53e3\uff08\u8a8d\u77e5 \u2192 \u8208\u5473\uff09<\/strong> \u3067\u3001SNS\u5e83\u544a\u306f <strong>\u9014\u4e2d\uff08\u6b32\u6c42 \u2192 \u8a18\u61b6\uff09<\/strong> \u3067\u5927\u304d\u304f\u843d\u3061\u3066\u3044\u307e\u3059\u3002<br>\u3069\u3061\u3089\u308295% \u4fe1\u983c\u533a\u9593\u304c\u91cd\u306a\u3089\u306a\u3044\u306e\u3067\u3001\u7d71\u8a08\u7684\u306b\u5076\u7136\u306e\u5dee\u3067\u306f\u306a\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u843d\u3061\u3066\u3044\u308b\u6bb5\u968e\u304c\u9055\u3046\u306e\u3067\u3001\u63a8\u5968\u3055\u308c\u308b\u65bd\u7b56\u3082\u7570\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c6\u30ec\u30d3CM<\/strong>: \u8208\u5473\u3092\u5f15\u304f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u5909\u3048\u308b<\/li>\n\n\n\n<li><strong>SNS\u5e83\u544a<\/strong>: \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3067\u3001\u5fd8\u308c\u3089\u308c\u306a\u3044\u3088\u3046\u306b\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u65b9\u3001\u300c\u8a18\u61b6 \u2192 \u8cfc\u8cb7\u300d\u306e 30.5% \u3068 31.9% \u306f\u533a\u9593\u304c\u5927\u304d\u304f\u91cd\u306a\u3063\u3066\u3044\u3066\u3001\u3053\u306e\u5dee\u304c\u5076\u7136\u3067\u306a\u3044\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<br>\u3053\u306e\u3088\u3046\u306b\u3001\u901a\u904e\u7387\u306e\u5024\u3060\u3051\u3067\u306f\u5dee\u304c\u5076\u7136\u304b\u3069\u3046\u304b\u5224\u65ad\u3067\u304d\u306a\u3044\u5834\u9762\u3067\u306f\u7279\u306b\u3001\u4fe1\u983c\u533a\u9593\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u5229\u70b9\u3068\u8ab2\u984c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5229\u70b9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u308f\u304b\u308a\u3084\u3059\u3044<\/strong>: \u6bb5\u968e\u306e\u540d\u524d\u3060\u3051\u3067\u3001\u30c1\u30fc\u30e0\u5185\u3067\u300c\u3044\u307e\u3069\u3053\u3092\u653b\u3081\u3066\u3044\u308b\u304b\u300d\u3092\u5171\u6709\u3067\u304d\u308b\u3002<\/li>\n\n\n\n<li><strong>\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u898b\u3064\u304b\u308b<\/strong>: \u6700\u7d42 CVR \u304c\u540c\u3058 1.9% \u3067\u3082\u3001\u3069\u3053\u3067\u843d\u3061\u3066\u3044\u308b\u304b\u3067\u6253\u3061\u624b\u3092\u5909\u3048\u3089\u308c\u308b\u3002<\/li>\n\n\n\n<li><strong>\u8a08\u7b97\u304c\u8efd\u3044<\/strong>: \u6bb5\u968e\u3054\u3068\u306b\u6570\u3048\u3066\u5272\u308b\u3060\u3051\u3002\u611f\u5ea6\u5206\u6790\u3082\u639b\u3051\u7b97\u306e\u7d44\u307f\u66ff\u3048\u3067\u6e08\u3080\u3002<\/li>\n\n\n\n<li><strong>Web \u30ed\u30b0\u3068\u76f8\u6027\u304c\u3088\u3044<\/strong>: \u8a2a\u554f \u2192 \u5546\u54c1\u95b2\u89a7 \u2192 \u30ab\u30fc\u30c8 \u2192 \u8cfc\u5165\u306e\u3088\u3046\u306b\u3001\u884c\u52d5\u304c\u305d\u306e\u307e\u307e\u6bb5\u968e\u306b\u306a\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ab2\u984c<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eba\u306f\u9806\u756a\u3069\u304a\u308a\u306b\u9032\u307e\u306a\u3044<\/strong>: \u885d\u52d5\u8cb7\u3044\u30fb\u6307\u540d\u8cb7\u3044\u306e\u3088\u3046\u306b\u3001\u6bb5\u968e\u3092\u98db\u3070\u3057\u305f\u308a\u623b\u3063\u305f\u308a\u3059\u308b\u884c\u52d5\u306f\u591a\u3044\u3002<\/li>\n\n\n\n<li><strong>\u5fc3\u7406\u6bb5\u968e\u306f\u76f4\u63a5\u898b\u3048\u306a\u3044<\/strong>: \u300c\u8208\u5473\u300d\u300c\u6b32\u6c42\u300d\u306f\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u3057\u304b\u6e2c\u308c\u306a\u3044\u3002\u7279\u306b\u300c\u8a18\u61b6\u300d\u306b\u5f53\u305f\u308b\u30ed\u30b0\u306f\u5b9f\u52d9\u3067\u306f\u307b\u3068\u3093\u3069\u53d6\u308c\u306a\u3044\u3002<\/li>\n\n\n\n<li><strong>\u5f8c\u308d\u306e\u6bb5\u968e\u306f\u4eba\u6570\u304c\u5c11\u306a\u3044<\/strong>: \u901a\u904e\u7387\u304c\u5076\u7136\u3067\u63fa\u308c\u308b\u306e\u3067\u3001\u4fe1\u983c\u533a\u9593\u306a\u3057\u306e\u6bd4\u8f03\u306f\u5371\u3046\u3044\u3002<\/li>\n\n\n\n<li><strong>\u56e0\u679c\u3067\u306f\u306a\u3044<\/strong>: \u300c+5pt \u4e0a\u3052\u305f\u3089\u300d\u306f\u3001\u4e0a\u3052\u308b\u65bd\u7b56\u304c\u307b\u304b\u306e\u6bb5\u968e\u306b\u5f71\u97ff\u3057\u306a\u3044\u3068\u3044\u3046\u4eee\u5b9a\u306e\u8a08\u7b97\u306b\u3059\u304e\u306a\u3044\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u307e\u3068\u3081<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AIDMA \u30d5\u30a1\u30cd\u30eb\u306f <strong>\u901a\u904e\u7387\u306e\u639b\u3051\u7b97<\/strong> \u306a\u306e\u3067\u3001\u3044\u3061\u3070\u3093\u4f4e\u3044\u901a\u904e\u7387\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u308b\u3002\u3053\u306e\u5b9f\u9a13\u3067\u306f\u300c\u8a18\u61b6 \u2192 \u8cfc\u8cb7\u300d\u306e +5pt \u3067 +148 \u4eba\u3068\u6700\u3082\u52b9\u3044\u305f\u3002<\/li>\n\n\n\n<li><strong>\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u5206\u3051\u308b\u3068\u6253\u3061\u624b\u304c\u5909\u308f\u308b<\/strong>\u3002\u6700\u7d42 CVR \u304c\u540c\u3058 1.9% \u3067\u3082\u3001\u30c6\u30ec\u30d3CM \u306f\u5165\u53e3\uff0825.3%\uff09\u3001SNS\u5e83\u544a\u306f\u9014\u4e2d\uff0829.8%\uff09\u3067\u843d\u3061\u3066\u3044\u305f\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6bb5\u968e\u3092\u4e00\u672c\u9053\u3067\u6570\u3048\u308b\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u63a5\u70b9\u3092\u884c\u304d\u6765\u3059\u308b\u9867\u5ba2\u3084\u3001\u53e3\u30b3\u30df\u306e\u30eb\u30fc\u30d7\u3092\u8868\u3059\u306e\u304c\u82e6\u624b\u3067\u3059\u3002<br>\u3053\u3046\u3057\u305f\u52d5\u304d\u306f\u3001\u30de\u30eb\u30b3\u30d5\u9023\u9396\u306b\u3088\u308b\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u5206\u6790\u3084 Bass \u666e\u53ca\u30e2\u30c7\u30eb\u3067\u6271\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u30d5\u30a1\u30cd\u30eb\u3067\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u898b\u3064\u3051\u3001\u305d\u3053\u3092\u51fa\u767a\u70b9\u306b\u3053\u308c\u3089\u306e\u624b\u6cd5\u3078\u3068\u5206\u6790\u3092\u5e83\u3052\u3066\u3044\u304f\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u53c2\u8003\u6587\u732e\u30fb\u53c2\u8003\u30ea\u30f3\u30af<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hall, S. R. (1924). <em>Retail Advertising and Selling<\/em>. McGraw-Hill.<\/li>\n\n\n\n<li>Strong, E. K. (1925). Theories of Selling. <em>Journal of Applied Psychology<\/em>, 9(1), 75\u201386.<\/li>\n<\/ul>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>1. \u306f\u3058\u3081\u306b AIDMA \u306f\u3001\u4eba\u304c\u5546\u54c1\u3092\u77e5\u3063\u3066\u304b\u3089\u8cb7\u3046\u307e\u3067\u3092\u300c\u8a8d\u77e5 \u2192 \u8208\u5473 \u2192 \u6b32\u6c42 \u2192 \u8a18\u61b6 \u2192 \u8cfc\u8cb7\u300d\u306e5\u6bb5\u968e\u3067\u8868\u3059\u30e2\u30c7\u30eb\u3067\u3059\u3002\u6bb5\u968e\u3054\u3068\u306e\u4eba\u6570\u3092\u6570\u3048\u308b\u3068 \u30d5\u30a1\u30cd\u30eb\uff08\u3058\u3087\u3046\u3054\uff09 \u306b\u306a\u308a\u3001\u3069\u3053\u3067\u4eba\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\uff08\u30dc [&hellip;]<\/p>\n","protected":false},"author":110,"featured_media":10335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","swell_btn_cv_data":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[1249],"tags":[39,33,32],"class_list":["post-10329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-39","tag-33","tag-32"],"_links":{"self":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/10329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/comments?post=10329"}],"version-history":[{"count":1,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/10329\/revisions"}],"predecessor-version":[{"id":10332,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/10329\/revisions\/10332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media\/10335"}],"wp:attachment":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media?parent=10329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/categories?post=10329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/tags?post=10329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}