{"id":1181,"date":"2021-12-10T09:00:30","date_gmt":"2021-12-10T00:00:30","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=1181"},"modified":"2022-06-16T20:21:50","modified_gmt":"2022-06-16T11:21:50","slug":"rfm","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/rfm\/","title":{"rendered":"RFM\u5206\u6790\u3068\u306f\u4f55\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5927\u5207\u306aRFM\u5206\u6790\u3068\u306f"},"content":{"rendered":"\n<p>RFM\u5206\u6790\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001RFM\u5206\u6790\u306f\u3068\u3066\u3082\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u3092Recency \uff08\u6700\u8fd1\u306e\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u6765\u5e97\u983b\u5ea6\uff09\u3001Monetary \uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u3067\u5206\u6790\u3059\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3066\u30e9\u30f3\u30af\u306b\u5206\u3051\u3057\u307e\u3059\u3002RFM\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u56f3\u89e3\u3057\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\u3053\u308c\u3092\u3082\u3068\u306bRFM\u5206\u6790\u3092\u3069\u3046\u6d3b\u7528\u3057\u305f\u3089\u3044\u3044\u306e\u304b\u306b\u3064\u3044\u3066\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010\u30ba\u30ab\u30a4\u30ba\u30e0\u3011RFM\u5206\u6790\u3068\u306f\u4f55\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5927\u5207\u306aRFM\u5206\u6790\u3068\u306f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jBDu6HEAk70?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2>RFM\u5206\u6790\u3068\u306f\uff1f\u6982\u5ff5\u3084\u751f\u307e\u308c\u305f\u80cc\u666f\u3001\u30e1\u30ea\u30c3\u30c8\u306f\uff1f<\/h2>\n<p>RFM\u5206\u6790\u3068\u306f\u4f55\u304b\u3092\u8003\u3048\u308b\u524d\u306b\u3001RFM\u306f\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406CRM\uff08Customer Relationship Management\uff09\u3092\u8003\u3048\u3066\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u5927\u5207\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>CRM\u306f\u30011990\u5e74\u4ee3\u5f8c\u534a\u306b\u30a2\u30e1\u30ea\u30ab\u3067\u59cb\u307e\u308a\u3001\u65e5\u672c\u3067\u3082\u4f7f\u308f\u308c\u59cb\u3081\u305f\u8a00\u8449\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3068\u306e\u4e00\u5ea6\u9650\u308a\u3067\u306f\u306a\u3044\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u624b\u6cd5\u306e\u91cd\u8981\u6027\u304c\u63d0\u5531\u3055\u308c\u305f\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u305d\u306e\u9867\u5ba2\u3092\u7d30\u304b\u304f\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u4e00\u3064\u306e\u624b\u6cd5\u3068\u3057\u3066\u3042\u308b\u306e\u304c\u3001RFM\u5206\u6790\u3067\u3059\u3002<\/p>\n<p>Recency \uff08\u6700\u8fd1\u306e\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u6765\u5e97\u983b\u5ea6\uff09\u3001Monetary \uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u5206\u6790\u3002\u4ed6\u306b\u3082\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406CRM\u3092\u8003\u3048\u308b\u624b\u6cd5\u3068\u3057\u3066\u306f\u3001\u30c7\u30b7\u30eb\u5206\u6790\u3084CTB\u5206\u6790\u3001LTV\u5206\u6790\u3001PB\u5206\u6790\u306a\u3069\u69d8\u3005\u306a\u624b\u6cd5\u3082\u3042\u308b\u305f\u3081\u3001\u305d\u306e\u4e00\u3064\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>RFM\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u3092\u8cfc\u8cb7\u884c\u52d5\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n<h2>RFM\u5206\u6790\uff13\u3064\u306e\u6307\u6a19\u3068\u306f\uff1f\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u306e\u4ed5\u65b9<\/h2>\n<p>RFM\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306e3\u3064\u306e\u6307\u6a19\u3001Recency \uff08\u6700\u8fd1\u306e\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u6765\u5e97\u983b\u5ea6\uff09\u3001Monetary \uff08\u8cfc\u5165\u91d1\u984d\uff09\u306b\u3088\u3063\u3066\u3001\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>Recency \uff08\u6700\u8fd1\u306e\u8cfc\u5165\u65e5\uff09\u3067\u306f\u3001\u968f\u5206\u524d\u306b\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3088\u308a\u3082\u6700\u8fd1\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u3068\u3057\u3066\u6271\u3044\u307e\u3059\u30021\u30f6\u6708\u4ee5\u5185\u306e\u8cfc\u5165\u30013\u30f6\u6708\u4ee5\u5185\u306e\u8cfc\u5165\u30016\u30f6\u6708\u4ee5\u5185\u306e\u8cfc\u5165\u30011\u5e74\u4ee5\u5185\u30011\u5e74\u4ee5\u4e0a\u524d\u306a\u3069\u3068\u8cfc\u5165\u65e5\u306b\u3088\u3063\u3066\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Frequency\uff08\u6765\u5e97\u983b\u5ea6\uff09\u30821\u56de\u30013\u56de\u30015\u56de\u30017\u56de\u30019\u56de\u300110\u56de\u4ee5\u4e0a\u306a\u3069\u3068\u5206\u3051\u3066\u5206\u6790\u3057\u307e\u3059\u3002Monetary \uff08\u8cfc\u5165\u91d1\u984d\uff09\u3082\u91d1\u984d\u306b\u3088\u3063\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u5b9f\u65bd\u3002<\/p>\n<p>\u3053\u308c\u3089\u306eRecency \uff08\u6700\u8fd1\u306e\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u6765\u5e97\u983b\u5ea6\uff09\u3001Monetary \uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u306e\u3069\u308c\u3082\u304c\u4e0a\u4f4d\u306b\u306a\u308b\u9867\u5ba2\u304c\u512a\u826f\u9867\u5ba2\u3068\u5206\u6790\u3067\u304d\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n<h2>\u5177\u4f53\u7684\u306aRFM\u5206\u6790\u306e\u5c0e\u5165\u65b9\u6cd5\u3068\u306f\uff1f<\/h2>\n<p><img decoding=\"async\" width=\"1240\" height=\"698\" src=\"\/wp-content\/uploads\/2021\/12\/rfm_z.jpg\" alt=\"\" class=\"wp-image-1183\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/12\/rfm_z.jpg 1240w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/12\/rfm_z-300x169.jpg 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/12\/rfm_z-1024x576.jpg 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/12\/rfm_z-768x432.jpg 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/12\/rfm_z-960x540.jpg 960w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>\u305d\u3057\u3066\u3001\u5177\u4f53\u7684\u306aRFM\u5206\u6790\u306e\u5c0e\u5165\u65b9\u6cd5\u306f\u3068\u3044\u3046\u3068\u3001\u9867\u5ba2\u3092Recency \uff08\u6700\u8fd1\u306e\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u6765\u5e97\u983b\u5ea6\uff09\u3001Monetary 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