{"id":1701,"date":"2021-07-19T16:24:11","date_gmt":"2021-07-19T07:24:11","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=1701"},"modified":"2022-08-08T14:42:01","modified_gmt":"2022-08-08T05:42:01","slug":"directmarketing4","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/directmarketing4\/","title":{"rendered":"\u7af6\u5408\u306eDM\u3068\u5dee\u3092\u3064\u3051\u308b\u65b9\u6cd5\u3067\u6210\u529f\u3057\u305f\u4e8b\u4f8b\uff1a\u5c0f\u7530\u6025\u96fb\u9244\u682a\u5f0f\u4f1a\u793e"},"content":{"rendered":"\n

\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\r\n\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5c0f\u7530\u6025\u96fb\u9244\u682a\u5f0f\u4f1a\u793e\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n

\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h2>\n

\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\uff08DMA\uff09\u306e\u5b9a\u7fa9\u306b\u3088\u308c\u3070\u300c\u4e00\u3064\u307e\u305f\u306f\u8907\u6570\u306e\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3063\u3066\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u53cd\u5fdc\u3042\u308b\u3044\u306f\u53d6\u5f15\u3092\u3069\u3093\u306a\u5834\u6240\u3067\u3082\u9054\u6210\u3059\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u53cc\u65b9\u5411\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u300d\u306e\u3053\u3068\u3002<\/p>\r\n

\u3082\u3046\u5c11\u3057\u565b\u307f\u7815\u304f\u3068\u3001\u7d19\u3084Web\u3001\u30e1\u30fc\u30eb\u3001\u96fb\u8a71\u306a\u3069\u69d8\u3005\u306a\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3044\u3001\u500b\u5225\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u76f4\u63a5\u7684\u306b\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3057\u3066\u6b21\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u306a\u3052\u308b\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3092\u6307\u3059\u3002<\/p>\n\n

\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n

\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f01\u696d\u304c\u5c0f\u58f2\u696d\u3084\u5378\u58f2\u696d\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u306a\u3069\u3001\u4e2d\u9593\u696d\u8005\u3092\u901a\u3055\u305a\u306b\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53d6\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u8a55\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u3002\u3055\u3089\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u69d8\u3005\u306a\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u4f01\u696d\u5074\u3067\u84c4\u7a4d\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u52b9\u679c\u7684\u304b\u3064\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u751f\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u70b9\u3082\u30e1\u30ea\u30c3\u30c8\u3060\u3002<\/p>\r\n

\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304f\u3001\u52b9\u679c\u691c\u8a3c\u304c\u3057\u3084\u3059\u3044\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3084\u3059\u3044\u3068\u3044\u3063\u305f\u5229\u70b9\u304c\u3042\u308b\u53cd\u9762\u3001\u8ecc\u9053\u306b\u4e57\u308b\u307e\u3067\u6642\u9593\u3092\u8981\u3059\u308b\u30b1\u30fc\u30b9\u3084\u3001\u53cd\u5fdc\u306e\u826f\u3044\u5e83\u544a\u304c\u3059\u3050\u306b\u52a3\u5316\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u3001\u6700\u9069\u306a\u30d7\u30e9\u30f3\u3092\u5c0e\u304d\u51fa\u3059\u305f\u3081\u306e\u8a66\u884c\u932f\u8aa4\u3084\u5b9a\u671f\u7684\u306a\u52b9\u679c\u691c\u8a3c\u304c\u6210\u529f\u306e\u9375\u3092\u63e1\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n\n

\u5c0f\u7530\u6025\u96fb\u9244\u306e\u4e8b\u4f8b<\/h2>\n

\u5c0f\u7530\u6025\u96fb\u9244\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u30b0\u30eb\u30fc\u30d7\u5185\u306e\u30b4\u30eb\u30d5\u5834\u3067\u3042\u308b\u300c\u5bcc\u58eb\u5c0f\u5c71\u30b4\u30eb\u30d5\u30af\u30e9\u30d6\u300d\u3078\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30b0\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u3002<\/p>\r\n

2018\u5e74\u3001\u540c\u793e\u306f\u5c0f\u7530\u6025\u30ab\u30fc\u30c9\u4f1a\u54e1\u306e\u4e2d\u3067\u3082\u3001\u3088\u308a\u30b4\u30eb\u30d5\u306b\u8208\u5473\u95a2\u5fc3\u306e\u3042\u308b\u4f1a\u54e1\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5f7c\u3089\u306b\u5bfe\u3057\u3066DM\u3092\u9001\u4ed8\u3057\u305f\u3002<\/p>\r\n

\u3053\u308c\u3060\u3051\u3067\u3042\u308c\u3070\u3001\u3069\u3053\u306b\u3067\u3082\u3042\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3060\u304c\u3001\u5f7c\u3089\u306f\u30b4\u30eb\u30d5\u306b\u8208\u5473\u306e\u3042\u308b\u4f1a\u54e1\u306f\u3001\u307b\u304b\u306e\u30b4\u30eb\u30d5\u5834\u306eDM\u306b\u3064\u3044\u3066\u3082\u3089\u3044\u6163\u308c\u3066\u3044\u308b\u3068\u63a8\u6e2c\u3002\u7af6\u5408\u306eDM\u3092\u5fb9\u5e95\u7684\u306b\u7814\u7a76\u3057\u305f\u3046\u3048\u3067\u3001\u30b4\u30eb\u30d5\u5834\u306eDM\u3092\u3082\u3089\u3044\u6163\u308c\u3066\u3044\u308b\u4eba\u306b\u5bfe\u3057\u3066\u3082\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308bDM\u306b\u306a\u308b\u3088\u3046\u3001DM\u3092\u958b\u304f\u3068\u5927\u304d\u306a\u5bcc\u58eb\u5c71\u304c\u7acb\u4f53\u3067\u73fe\u308c\u3001\u88fe\u91ce\u306b\u5e83\u304c\u308b\u6249\u3092\u958b\u3051\u308b\u3068\u3001\u30b3\u30fc\u30b9\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u512a\u5f85\u5185\u5bb9\u304c\u8a18\u8f09\u3055\u308c\u308b\u3088\u3046\u306a\u69cb\u6210\u306b\u3057\u305f\u3002<\/p>\n\n

\u7af6\u5408\u306e\u5b9a\u756aDM\u3092\u5fb9\u5e95\u7814\u7a76\u3057\u3001\u3042\u3048\u3066\u30cf\u30ba\u3057\u305fDM\u3067\u30a4\u30f3\u30d1\u30af\u30c8\u52dd\u3061<\/h2>\n

\"\"<\/p>\r\n

\u30c7\u30b6\u30a4\u30f3\u304c\u76ee\u306b\u3068\u307e\u308a\u3084\u3059\u304f\u3001\u30b3\u30fc\u30b9\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u512a\u5f85\u5185\u5bb9\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u65b0\u898f\u9867\u5ba2\u306e\u5927\u5e45\u306a\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u3063\u305f\u3068\u3044\u3046\u3002<\/p>\r\n

\u7af6\u5408\u4f1a\u793e\u306eDM\u304c\u3069\u306e\u3088\u3046\u306a\u5f62\u5f0f\u306a\u306e\u304b\u3092\u628a\u63e1\u3057\u3066\u3001\u3069\u3053\u306b\u3082\u306a\u3044\u30a4\u30f3\u30d1\u30af\u30c8\u3084\u308f\u304b\u308a\u3084\u3059\u3055\u3092\u8ffd\u6c42\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u305f\u597d\u4f8b\u3060\u3068\u3044\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\r\n

2018\u5e74\u3001\u65e5\u672c\u90f5\u653f\u300c\u5168\u65e5\u672cDM\u5927\u8cde\u300d\u9285\u8cde\u3092\u53d7\u8cde\u3002<\/p>","protected":false},"excerpt":{"rendered":"

\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5c0f\u7530\u6025\u96fb\u9244\u682a\u5f0f\u4f1a\u793e\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3092\u76ee\u7684\u3068\u3057\u305f\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u308b\u3002 \u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f \u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u30c0\u30a4 […]<\/p>\n","protected":false},"author":75,"featured_media":1810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","swell_btn_cv_data":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[1249],"tags":[41,33,22],"class_list":["post-1701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-41","tag-33","tag-22"],"_links":{"self":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/1701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/comments?post=1701"}],"version-history":[{"count":1,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/1701\/revisions"}],"predecessor-version":[{"id":1772,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/1701\/revisions\/1772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media\/1810"}],"wp:attachment":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media?parent=1701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/categories?post=1701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/tags?post=1701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}