{"id":219,"date":"2021-07-07T00:00:14","date_gmt":"2021-07-06T15:00:14","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=219"},"modified":"2022-06-16T20:50:17","modified_gmt":"2022-06-16T11:50:17","slug":"acquirenewcustomers","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/acquirenewcustomers\/","title":{"rendered":"\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u6ce8\u76ee\u3059\u3079\u304dCAC\u3068\u306f\uff1f\u305d\u306e\u5fc5\u8981\u6027\u3068\u6982\u8981\u3092\u7d39\u4ecb"},"content":{"rendered":"\n<p>\u6700\u8fd1\u30d3\u30b8\u30cd\u30b9\u306e\u4e2d\u3067\u3001CAC\u3068\u3044\u3046\u7565\u8a9e\u3092\u898b\u805e\u304d\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f\r<br \/>CPA\u306f\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3051\u308c\u3069\u3001CAC\u306f\u30fb\u30fb\u30fb\u3068\u3044\u3046\u65b9\u3082\u5c11\u306a\u304f\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\r<br \/>CAC\u306f\u3001\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08Customer Acquisition Cost\uff09\u3092\u610f\u5473\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u7528\u8a9e\u3067\u3059\u3002\r<br \/>\u3068\u304f\u306b\u3001SaaS\u578b\u30d3\u30b8\u30cd\u30b9\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3092\u4e2d\u5fc3\u306b\u5c55\u958b\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30fc\u30eb\u30b9\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u30b9\u30bf\u30c3\u30d5\u306b\u306f\u3001\u77e5\u3063\u3066\u304a\u304f\u3068\u5f79\u7acb\u3064\u6307\u6a19\u306e1\u3064\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\r<br \/>\u4eca\u56de\u306f\u3001\u9867\u5ba2\u3092\u5f97\u305f\u6642\u306b\u751f\u3058\u308b\u30b3\u30b9\u30c8\u3092\u6307\u3059CAC\u306e\u8a73\u3057\u3044\u6982\u8981\u3068\u3001\u305d\u306e\u304a\u3082\u306a\u69cb\u6210\u8981\u7d20\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\r<br \/><\/p>\n\n\n<h2>\u9867\u5ba2\u7372\u5f97\u306e\u6307\u6a19\u3068\u306a\u308bCAC\u3068\u306f\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\uff1f<\/h2>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">CAC\u306f\u300cCustomer Acquisition Cost\u300d\u3068\u3044\u3046\u8a00\u8449\u306e\u7565\u79f0\u3067\u3059\u3002<br \/>\u305d\u308c\u305e\u308c\u5206\u89e3\u3057\u3066\u307f\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><strong>Customer \uff1d \u9867\u5ba2<\/strong><br \/><strong>Acqusition \uff1d \u53d6\u5f97\u30fb\u7372\u5f97<\/strong><br \/><strong>Cost \uff1d \u8cbb\u7528<\/strong><\/p>\n<p>\u3064\u307e\u308a\u3001\u65b0\u898f\u3067\u9867\u5ba2\u30921\u4eba\uff08\u3082\u3057\u304f\u306f1\u793e\uff09\u7372\u5f97\u3059\u308b\u306e\u306b\u3001\u30b3\u30b9\u30c8\u304c\u3069\u308c\u307b\u3069\u639b\u304b\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u610f\u5473\u3059\u308b\u8a00\u8449\u3067\u3059\u3002<br \/>\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u65b0\u898f\u3067\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3057\u306a\u304c\u3089\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d9a\u3051\u308b\u3053\u3068\u304c\u5b9a\u756a\u3067\u3059\u3002<br \/>\u3069\u306e\u4f01\u696d\u3067\u3082\u3001\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u8cbb\u3084\u3059\u30b3\u30b9\u30c8\u3082\u8003\u3048\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5e83\u544a\u8cbb\u30fb\u55b6\u696d\u30de\u30f3\u3078\u306e\u4eba\u4ef6\u8cbb\u306a\u3069\u3082\u305d\u306e\u4e2d\u306b\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30b3\u30b9\u30c8\u306e\u7dcf\u79f0\u3068\u3057\u3066\u3001CAC\u3068\u547c\u3076\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001CAC\u306b\u306f\u8a08\u7b97\u5f0f\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>1\u3064\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u969b\u306b\u639b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u9867\u5ba2\u6570\u3067\u5272\u308b\u3068\u51fa\u307e\u3059\u3002<\/p>\n<p><strong>CAC \uff1d \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8 \u00f7 \u9867\u5ba2\u6570<\/strong><\/p>\n<p>\u4f8b\u3048\u3070\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306750\u4e07\u5186\u3092\u8cbb\u3084\u3057\u305f\u3068\u3057\u3001\u305d\u306e\u7d50\u679c\u306750\u540d\u306e\u65b0\u898f\u9867\u5ba2\u3092\u5f97\u305f\u5834\u5408\u3001CAC\u304c1\u4e07\u5186\u3067\u3059\u3002<\/p>\n<p>CAC\u3092\u65e5\u3054\u3068\u30fb\u6708\u3054\u3068\u30fb\u5e74\u3054\u3068\u306a\u3069\u3067\u6570\u5024\u5316\u3057\u3001\u524d\u5e74\u6bd4\u3001\u524d\u6708\u6bd4\u3092\u6bd4\u8f03\u3057\u306a\u304c\u3089\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u50be\u5411\u304c\u898b\u3089\u308c\u308b\u306e\u304b\u304c\u3001\u30d0\u30ed\u30e1\u30fc\u30bf\u30fc\u3068\u306a\u3063\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n\n<h2>CAC\u3092\u7406\u89e3\u3059\u308b\u3068\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\u304b\uff1f<\/h2>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u306a\u305cCAC\u3092\u628a\u63e1\u3057\u305f\u307b\u3046\u304c\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>CAC\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e2\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><strong>\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u898b\u6975\u3081\u308b<\/strong><\/p>\n<p>\u4f01\u696d\u304c\u696d\u7e3e\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3078\u6295\u8cc7\u3092\u3059\u308c\u3070\u3088\u3044\u306e\u304b\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\u9867\u5ba2\u7372\u5f97\u306b\u3064\u306a\u304c\u308b\u30c1\u30e3\u30cd\u30eb\u306f\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u3002<br \/>\u305f\u3060\u3057\u3001\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u5b9a\u3092\u3057\u306a\u3044\u307e\u307e\u7121\u99c4\u306b\u5e83\u544a\u3092\u51fa\u3057\u7d9a\u3051\u308b\u3068\u3001\u5358\u306a\u308b\u7d4c\u8cbb\u306e\u7121\u99c4\u4f7f\u3044\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<br \/>\u898b\u8fbc\u3081\u308b\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u5225\u3057\u305d\u308c\u305e\u308c\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u8a08\u7b97\u3057\u306a\u304c\u3089\u3001\u52b9\u679c\u306e\u9ad8\u3044\u3082\u306e\u3078\u3088\u308a\u96c6\u4e2d\u3055\u305b\u308c\u3070\u6210\u679c\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<br \/>CAC\u3092\u628a\u63e1\u3057\u3066\u304a\u3051\u3070\u3001\u52b9\u7387\u7684\u306a\u5ba3\u4f1d\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><strong>\u30fbLTV\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3067\u9867\u5ba2\u3068\u306e\u4ed8\u304d\u5408\u3044\u65b9\u304c\u5206\u304b\u308b<\/strong><\/p>\n<p>LTV\u3068\u306f\u3001\u300cLife Time Value\u300d\u306e\u7565\u8a9e\u3067\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u3044\u3046\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u9867\u5ba2\u304c\u4f01\u696d\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u91d1\u984d\u3092\u652f\u6255\u3063\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<br \/>LTV\u304c\u4f4e\u3044\u9867\u5ba2\u3067\u306f\u5229\u76ca\u306b\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\u307e\u305f\u3001CAC\u304cLTV\u3092\u4e0a\u56de\u308b\u72b6\u614b\u3060\u3068\u3057\u305f\u3089\u3001\u4e8b\u696d\u3068\u3057\u3066\u53b3\u3057\u3044\u73fe\u72b6\u3060\u3068\u5206\u304b\u308a\u307e\u3059\u3002<br \/>\u4f8b\u3048\u3070\u30011\u4eba\u306e\u9867\u5ba2\u3042\u305f\u308a\u306e\u751f\u6daf\u5229\u76ca\u304c5000\u5186\u306e\u30b5\u30fc\u30d3\u30b9\u3060\u3068\u3057\u3066\u3001\u3044\u3064\u3082\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b5500\u5186\u4ee5\u4e0a\u3092\u6295\u3058\u3066\u3044\u305f\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002<br \/>\u305d\u306e\u3088\u3046\u306a\u4e8b\u4f8b\u3060\u3068\u3001\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3073\u306b\u640d\u5931\u304c\u767a\u751f\u3057\u3066\u3044\u307e\u3059\u3002<br \/>CAC\u3092\u4f4e\u304f\u6291\u3048\u3089\u308c\u308c\u3070\u7406\u60f3\u3067\u3059\u304c\u3001\u4f4e\u3044\u304b\u3089\u826f\u3044\u3068\u3044\u3044\u3082\u306e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u5e38\u306bLTV\u3068CAC\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n<h2>CAC\u3092\u69cb\u6210\u3059\u308b\u4e3b\u306a\u8981\u7d20\u306b\u3064\u3044\u3066<\/h2>\n<p><img decoding=\"async\" width=\"1240\" height=\"698\" src=\"\/wp-content\/uploads\/2021\/07\/\u65b0\u898f\u9867\u5ba2\u7372\u5f97.jpg\" alt=\"\" class=\"wp-image-221\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/\u65b0\u898f\u9867\u5ba2\u7372\u5f97.jpg 1240w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/\u65b0\u898f\u9867\u5ba2\u7372\u5f97-300x169.jpg 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/\u65b0\u898f\u9867\u5ba2\u7372\u5f97-1024x576.jpg 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/\u65b0\u898f\u9867\u5ba2\u7372\u5f97-768x432.jpg 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/\u65b0\u898f\u9867\u5ba2\u7372\u5f97-960x540.jpg 960w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">CAC\u306f3\u7a2e\u985e\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\u3067\u306f\u3001CAC\u306e3\u3064\u306e\u5206\u985e\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><strong>\u30fbOrganic CAC<\/strong><br \/>\u7279\u306b\u5ba3\u4f1d\u306a\u3069\u305b\u305a\u306b\u81ea\u7136\u306b\u5897\u52a0\u3057\u305f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u3067\u3059\u3002\u4f8b\u3068\u3057\u3066\u3001\u7d39\u4ecb\u30fb\u30af\u30c1\u30b3\u30df\u30fb\u691c\u7d22\u306b\u3088\u308b\u3082\u306e\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<br \/>\u3064\u307e\u308a\u8cbb\u7528\u3092\u307b\u3068\u3093\u3069\u6255\u308f\u306a\u3044\u3001\u3082\u3057\u304f\u306f\u7121\u6599\u3067\u9867\u5ba2\u7372\u5f97\u3067\u304d\u305f\u3082\u306e\u3092\u6307\u3057\u307e\u3059\u3002<br \/>Organic CAC\u3067\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3053\u305d\u304c\u3001\u3069\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u3082\u7406\u60f3\u7684\u306a\u5f62\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\u307e\u305f\u3001Organic CAC\u306b\u3082\u8a08\u7b97\u5f0f\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Organic CAC = \u81ea\u7136\u5897\u306e\u9867\u5ba2\u306b\u639b\u304b\u3063\u305f\u7372\u5f97\u30b3\u30b9\u30c8 \u00f7 \u81ea\u7136\u5897\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u65b0\u898f\u9867\u5ba2\u6570<\/p>\n<p><strong>\u30fbPaid CAC<\/strong><br \/>\u5e83\u544a\u306a\u3069\u304a\u91d1\u3092\u652f\u6255\u3044\u7372\u5f97\u3067\u304d\u305f\u6709\u6599\u3067\u306e\u9867\u5ba2\u30b3\u30b9\u30c8\u3067\u3059\u3002<br \/>\u4f01\u696d\u306e\u7d4c\u55b6\u6226\u7565\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u306a\u898b\u65b9\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u3069\u306e\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u3063\u305f\u306e\u304b\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\u3082\u3057\u3001Paid CAC\u304cLTV\u3092\u4e0a\u56de\u3063\u3066\u3044\u305f\u3089\u3001\u305d\u306e\u6709\u6599\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u3046\u306e\u306f\u8d64\u5b57\u3060\u3068\u3044\u3046\u5224\u65ad\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>Paid CAC = \u6709\u6599\u30c1\u30e3\u30cd\u30eb\u306b\u4f7f\u3063\u305f\u30b3\u30b9\u30c8 \u00f7 \u6709\u6599\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u65b0\u898f\u9867\u5ba2\u6570<\/p>\n<p><strong>\u30fbBlended CAC<\/strong><br \/>Blended CAC\u306f\u3001\u305d\u306e\u540d\u304c\u793a\u3059\u3088\u3046\u306bOrganic CAC\u3068Paid CAC\u306e2\u3064\u3092\u30d6\u30ec\u30f3\u30c9\u3057\u305f\u9867\u5ba2\u30b3\u30b9\u30c8\u3067\u3059\u3002<\/p>\n<p>Blended CAC =\uff08\u5168\u55b6\u696d\u30b3\u30b9\u30c8 \uff0b \u5168\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\uff09 \u00f7 \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570<\/p>\n<p>\u7121\u6599\u3092\u7406\u7531\u306b\u8208\u5473\u3092\u3057\u3081\u308b\u9867\u5ba2\u306f\u3001\u5fc5\u305a\u3057\u3082\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u7121\u6599\u3060\u304b\u3089\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u7533\u3057\u8fbc\u3093\u3060\u3068\u3044\u3046\u7a0b\u5ea6\u306e\u4eba\u3082\u5727\u5012\u7684\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u6709\u6599\u30c1\u30e3\u30cd\u30eb\u3068\u4f75\u5408\u3057\u306a\u304c\u3089\u3001\u3069\u3061\u3089\u304c\u5f97\u7b56\u306a\u306e\u304b\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u3082\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u591a\u5c11\u306e\u30b3\u30b9\u30c8\u304c\u639b\u304b\u3063\u3066\u3082\u3001\u65b0\u898f\u9867\u5ba2\u3068\u3057\u3066\u78ba\u5b9f\u306b\u53ce\u76ca\u306b\u306a\u308b\u306e\u3067\u3042\u308c\u3070\u3001Paid CAC\u3082\u60aa\u304f\u306f\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u3089\u306e\u898b\u6975\u3081\u65b9\u306f\u3001\u5b9f\u969b\u306b\u904b\u55b6\u3057\u306a\u304c\u3089\u5224\u65ad\u3059\u308b\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n<h2>CAC\u306e\u610f\u5473\u3068\u8a08\u7b97\u3092\u7406\u89e3\u3057\u3066\u30b3\u30b9\u30c8\u8abf\u6574\u306b\u5f79\u7acb\u3066\u3088\u3046<\/h2>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">CAC\u306f\u3001\u3068\u304f\u306bSaaS\u578b\u30d3\u30b8\u30cd\u30b9\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3092\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u6226\u7565\u306e\u969b\u306b\u5f79\u7acb\u3064\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u5b9f\u969b\u306b\u81ea\u793e\u306eCAC\u3092\u628a\u63e1\u3057\u3066\u304a\u3051\u3070\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u6295\u8cc7\u3059\u308c\u3070\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u306e\u304b\u5206\u304b\u3063\u3066\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u307e\u305f\u3001CAC\u3068\u5408\u308f\u305b\u3066\u8003\u3048\u3066\u304a\u304d\u305f\u3044\u306e\u304cLTV\u3067\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">1\u4eba\u306e\u9867\u5ba2\u304c\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3078\u652f\u6255\u3063\u305f\u91d1\u984d\u306e\u5408\u8a08\u3067\u3042\u308a\u3001\u751f\u6daf\u4fa1\u5024\u3068\u3057\u3066\u306e\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\u9867\u5ba21\u4eba\u3001\u3082\u3057\u304f\u306f1\u793e\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u639b\u304b\u308b\u30b3\u30b9\u30c8\u3068\u5229\u76ca\u306e\u898b\u8fbc\u307f\u3092\u77e5\u308b\u4e0a\u3067\u3082\u3001CAC\u3068LTV\u306e\u8a08\u7b97\u3092\u610f\u8b58\u3057\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6700\u8fd1\u30d3\u30b8\u30cd\u30b9\u306e\u4e2d\u3067\u3001CAC\u3068\u3044\u3046\u7565\u8a9e\u3092\u898b\u805e\u304d\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f CPA\u306f\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3051\u308c\u3069\u3001CAC\u306f\u30fb\u30fb\u30fb\u3068\u3044\u3046\u65b9\u3082\u5c11\u306a\u304f\u306a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 CAC\u306f\u3001\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08Customer Acquisiti [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","swell_btn_cv_data":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[1249],"tags":[27,24,23,22],"class_list":["post-219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-27","tag-24","tag-23","tag-22"],"_links":{"self":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":0,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media\/220"}],"wp:attachment":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}