{"id":265,"date":"2021-07-07T00:00:47","date_gmt":"2021-07-06T15:00:47","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=265"},"modified":"2022-06-16T20:32:07","modified_gmt":"2022-06-16T11:32:07","slug":"d2c","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/d2c\/","title":{"rendered":"D2C\u3068\u306f\uff1f\u6210\u529f\u4e8b\u4f8b\u3067\u89e3\u8aac\u3001\u30a2\u30d5\u30bf\u30fc\u30b3\u30ed\u30ca\u3067D2C\u3092\u6210\u529f\u3055\u305b\u308b\uff13\u3064\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"\n<p>D2C\u3068\u3044\u3046\u8a00\u8449\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1fD2C\u306e\u6b63\u5f0f\u540d\u79f0\u306fDirect to cunsumer\u3000\u65e5\u672c\u8a9e\u306b\u8a33\u3059\u3068\u300c\u76f4\u63a5\u8ca9\u58f2\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<br \/><br \/>\u76f4\u63a5\u8ca9\u58f2\u3068\u306f\u3001\u30e1\u30fc\u30ab\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u3089\u4f01\u753b\u30fb\u88fd\u9020\u3057\u305f\u5546\u54c1\u3092\u3001\u5f93\u6765\u306e\u3088\u3046\u5c0f\u58f2\u696d\u8005\u3092\u4ecb\u3055\u305a\u306b\u3001\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u3092\u4f7f\u3063\u3066\u76f4\u63a5\u3001\u6d88\u8cbb\u8005\u306b\u8ca9\u58f2\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<br \/><br \/>\u305f\u3060\u52d8\u9055\u3044\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u5358\u306bEC\u3068\u3057\u3066\u76f4\u63a5\u8ca9\u58f2\u3059\u308c\u3070D2C\u304b\u3068\u8a00\u308f\u308c\u308b\u3068\u3001\u305d\u3046\u3067\u3082\u306a\u3044\u3093\u3067\u3059\uff01<br \/>\u6210\u529f\u3057\u3066\u3044\u308bD2C\u3068\u5931\u6557\u3057\u3066\u3044\u308bD2C\u3092\u6bd4\u3079\u308b\u3068\u3001\u660e\u78ba\u306a\u9055\u3044\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<br 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allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2>D2C\u306f\u5358\u306a\u308bEC\u306e\u5225\u540d\u3067\u306f\u306a\u3044\uff01D2C\u306e\u6b74\u53f2\u3084\u610f\u5473\u304b\u3089\u89e3\u8aac\uff01<\/h2>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u5b9f\u306f\u610f\u5916\u306b\u3082<strong>D2C<\/strong>\u306e\u6b74\u53f2\u306f\u53e4\u304f\u30012007\u5e74\u9803\u306b\u305d\u306e\u539f\u578b\u304c\u751f\u307e\u308c\u307e\u3057\u305f\u3002\u305d\u3057\u30662014\u5e74\u4ee5\u964d\u304b\u3089\u7c73\u56fd\u3092\u4e2d\u5fc3\u306b\u6025\u901f\u306bEC\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u5e02\u5834\u3092\u6210\u9577\u3055\u305b\u307e\u3057\u305f\u3002<\/span><\/p>\n<p>\u7c73\u56fd\u306e\u5e02\u5834\u8abf\u67fb\u4f1a\u793eeMarketer\u306b\u3088\u308b\u3068\u7d0460\uff05\u306e\u65b9\u304c\u5546\u54c1\u8cfc\u5165\u306e20\uff05\u4ee5\u4e0a\u3067D2C\u3092\u5229\u7528\u3057\u3066\u3044\u304f\u3068\u56de\u7b54\u3057\u3066\u3044\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u65e5\u672c\u3067\u306f\u3001\u3042\u308b<strong>\u9ad8\u7d1a\u30c8\u30de\u30c8\u30e1\u30fc\u30ab\u30fc\u306eD2C\u4e8b\u4f8b<\/strong>\u3084\u3001\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u30b9\u30fc\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u300c\u30d5\u30a1\u30d6\u30ea\u30c3\u30af\u30c8\u30fc\u30ad\u30e7\u30fc\u300d\u3068\u3044\u3046<strong>D2C\u30d6\u30e9\u30f3\u30c9<\/strong>\u304c\u6709\u540d\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u306f\u7686\u69d8\u3082\u4e00\u5ea6\u306f\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u65e5\u672c\u3067\u3082\u30b3\u30ed\u30ca\u306b\u3088\u308b\u884c\u52d5\u5909\u5316\u3082\u3060\u3044\u3076\u4e00\u822c\u5316\u3057\u3001\u5e97\u8217\u3078\u51fa\u5411\u3044\u3066\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3068\u3044\u3046\u6d88\u8cbb\u884c\u52d5\u304b\u3089Amazon\u30fb\u697d\u5929\u3092\u59cb\u3081\u3068\u3059\u308bEC\u30b5\u30a4\u30c8\u3084\u5404\u4f01\u696d\u304c\u7acb\u3061\u4e0a\u3052\u308b\u81ea\u793e\u306e\u76f4\u8ca9\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3066\u300c\u3082\u306e\u3092\u8cb7\u3046\u300d\u3068\u3044\u3046\u306e\u306f\u3001\u3082\u306f\u3084\u5f53\u305f\u308a\u524d\u306e\u884c\u52d5\u3068\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u304b\u3089\u30a2\u30d5\u30bf\u30fc\u30b3\u30ed\u30ca\u3053\u305d\u3001\u5404\u4f01\u696d\u306fD2C\u4e8b\u696d\u30fb\u30d3\u30b8\u30cd\u30b9\u3092\u98db\u8e8d\u3055\u305b\u308b\u30c1\u30e3\u30f3\u30b9\u3068\u3082\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5192\u982d\u3067\u3082\u8aac\u660e\u3057\u305f\u901a\u308a\u3001D2C\u306f\u300c\u76f4\u63a5\u8ca9\u58f2\u300d\u3068\u3044\u3046\u65e5\u672c\u8a9e\u8a33\u3067\u6d78\u900f\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u5f71\u97ff\u3067\u3057\u3087\u3046\u304b\u3001EC\u3068\u3057\u3066\u300c\u3068\u308a\u3042\u3048\u305a\u81ea\u793e\u306e\u30b5\u30a4\u30c8\u3092\u4f5c\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u3057\u3066\u3044\u308b\u3060\u3051\u300d\u3068\u3044\u3046\u201d\u306a\u3093\u3061\u3083\u3063\u3066D2C\u201d\u304c\u6563\u898b\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u672c\u5f53\u306e\u610f\u5473\u3067\u306eD2C\u3068\u306f\u3001\u201d\u76f4\u63a5\u8ca9\u58f2\u201d\u306e\u307f\u3067\u5b9f\u73fe\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5b9f\u306f\u3001<span style=\"text-decoration: underline;\"><strong>D2C\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u5927\u5207\u306a\uff13\u3064\u306e\u6982\u5ff5<\/strong><\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u304c\u201d<strong><span style=\"background-color: #ffff00; color: #0000ff;\">\u4e16\u754c\u89b3\u3092\u58f2\u308b<\/span><\/strong>\u201d\u3001 \u201d<strong><span style=\"background-color: #ffff00; color: #0000ff;\">\u9867\u5ba2\u3068\u306e\u7d46<\/span><\/strong>\u201d\u3001 \u201d<span style=\"background-color: #ffff00; color: #0000ff;\"><strong><a style=\"background-color: #ffff00; color: #0000ff;\" href=\"https:\/\/blog.since2020.jp\/looker\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a><\/strong><\/span>\u201d\u306a\u306e\u3067\u3059\uff01<\/p>\n<p>\u6b21\u7ae0\u304b\u3089\u3001\u3053\u306e\uff13\u3064\u306e\u6982\u5ff5\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\uff01<\/p>\n\n<h2>\u6a5f\u80fd\u3067\u306f\u306a\u304f\u201d\u4e16\u754c\u89b3\u201d\u3092\u8ca9\u58f2\u3059\u308b\uff01\u6210\u529f\u3057\u305fD2C\u306b\u5171\u901a\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u30c7\u30fc\u30bf\u5206\u6790\u3068\u4e16\u754c\u89b3\uff1d\u30d6\u30e9\u30f3\u30c9\u5316\uff01<\/h2>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u5931\u6557\u3057\u3066\u3044\u308bD2C\u306b\u5171\u901a\u3057\u3066\u3044\u308b\u3053\u3068\u3068\u3057\u3066\u3001\u300c\u5546\u54c1\u3092\u58f2\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u3053\u306e\u5931\u6557\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u7406\u89e3\u3059\u308b\u4f8b\u3048\u306b\u3001\u300c\u30c9\u30ea\u30eb\u306e\u7a74\u306e\u58f2\u308b\u300d\u3068\u3044\u3046\u8a71\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u7c21\u5358\u306b\u8aac\u660e\u3059\u308b\u3068\u3001\u300c\u3042\u306a\u305f\u306f\u5546\u4eba\u3067\u3059\u3002\u76ee\u306e\u524d\u306b\u3001\u7a74\u3092\u6398\u308a\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u4eba\u304c\u3044\u308b\u3068\u3057\u3066\u3001\u3042\u306a\u305f\u306f\u305d\u306e\u4eba\u306b\u4f55\u3092\u58f2\u308b\u3079\u304d\u3060\u3068\u601d\u3044\u307e\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u8a71\u3067\u3059\u3002<\/span><\/p>\n<p>\u8aad\u8005\u306e\u7686\u69d8\u306a\u3089\u4f55\u3092\u58f2\u308a\u307e\u3059\u304b\uff1f\u30c9\u30ea\u30eb\u3067\u3059\u304b\uff1f\u305d\u308c\u3068\u3082\u30b9\u30b3\u30c3\u30d7\uff1f<\/p>\n<p>\u7b54\u3048\u306f\u300c\u9867\u5ba2\u306e\u6b32\u3057\u3044\u7a74\u3092\u6398\u308c\u308b\u306a\u3089\u3001\u306a\u3093\u3067\u3082\u3044\u3044\u300d\u306e\u3067\u3059\u3002\u9867\u5ba2\u306f\u7279\u5b9a\u306e\u201d\u30e2\u30ce\u201d\u3092\u6c42\u3081\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u201d\u7a74\u201d\u304c\u6b32\u3057\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u7a74\u3055\u3048\u6398\u308c\u308c\u3070\u3001\u30e2\u30ce\u3067\u306a\u304f\u3066\u3082\u3001\u3042\u306a\u305f\u304c\u4ee3\u308f\u308a\u306b\u624b\u3067\u6398\u3063\u3066\u3082\u9867\u5ba2\u306f\u6e80\u8db3\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u8a71\u306f<span style=\"text-decoration: 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style=\"text-decoration: underline;\">\u30d6\u30e9\u30f3\u30c9\u3092\u4f5c\u308b<\/span>\u300d\u3068\u3044\u3046\u6982\u5ff5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3053\u306e\u6642\u3001\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u304c\u672c\u5f53\u306b\u4e16\u754c\u89b3\uff1d\u30d6\u30e9\u30f3\u30c9\u306b\u6cbf\u3063\u3066\u3044\u308b\u304b\uff1f\u3068\u3044\u3046\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u3053\u3068\u3082\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n<h2>\u4ed6\u4eba\u3067\u306f\u306a\u304f\u201d\u53cb\u4eba\u201d\u306b\u58f2\u308b\uff01\u53cb\u4eba\u306e\u610f\u898b\u00d7\u30c7\u30fc\u30bf\u5206\u6790\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20<\/h2>\n<p><img decoding=\"async\" width=\"1240\" height=\"698\" src=\"\/wp-content\/uploads\/2021\/07\/d2c_z-1.jpg\" alt=\"\" class=\"wp-image-444\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/d2c_z-1.jpg 1240w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/d2c_z-1-300x169.jpg 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/d2c_z-1-1024x576.jpg 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/d2c_z-1-768x432.jpg 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/d2c_z-1-960x540.jpg 960w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u305d\u3057\u3066\u6210\u529f\u3057\u3066\u3044\u308bD\uff12C\u306f\u3001\u4e16\u754c\u89b3\u3092\u8ca9\u58f2\u3059\u308b\u3059\u308b\u969b\u306b\u3001\u300c\u9867\u5ba2\u3068\u306e\u7d46\u300d\u3068\u300c<strong><a 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[&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","swell_btn_cv_data":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[1249],"tags":[39,27,33,38,32],"class_list":["post-265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-39","tag-27","tag-33","tag-38","tag-32"],"_links":{"self":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":1,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/265\/revisions"}],"predecessor-version":[{"id":854,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/265\/revisions\/854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media\/267"}],"wp:attachment":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media?parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/categories?post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/tags?post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}