{"id":3525,"date":"2023-06-23T16:54:05","date_gmt":"2023-06-23T07:54:05","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=3525"},"modified":"2023-08-09T11:43:14","modified_gmt":"2023-08-09T02:43:14","slug":"%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aebigquery%e3%82%af%e3%82%a8%e3%83%aa%e3%80%80sql%e3%81%a71%e5%b9%b4ltv%e3%81%ae%e7%ae%97%e5%87%ba","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aebigquery%e3%82%af%e3%82%a8%e3%83%aa%e3%80%80sql%e3%81%a71%e5%b9%b4ltv%e3%81%ae%e7%ae%97%e5%87%ba\/","title":{"rendered":"[\u30c7\u30fc\u30bf\u5206\u6790\u306e\u305f\u3081\u306eBigQuery\u30af\u30a8\u30ea]\u3000SQL\u30671\u5e74LTV\u306e\u7b97\u51fa"},"content":{"rendered":"\n<p>\u6982\u8981:\r\n\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001BigQuery\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u9867\u5ba2\u3054\u3068\u306b\u3001\u6700\u521d\u306e\u6ce8\u6587\u65e5\u304b\u30891\u5e74\u9593\u306e\u9593\u306b\u767a\u751f\u3057\u305f\u8cfc\u5165\u91d1\u984d\u306e\u5408\u8a08\u3092\u7b97\u51fa\u3057\u307e\u3059\u30021\u5e74LTV\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u3067\u512a\u826f\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u767a\u898b\u3084\u8907\u6570\u56de\u8cfc\u5165\u8981\u56e0\u306e\u767a\u6398\u306a\u3069\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<h2>\u6982\u8981<\/h2>\n<span>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001BigQuery\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u9867\u5ba2\u3054\u3068\u306b\u3001\u6700\u521d\u306e\u6ce8\u6587\u65e5\u304b\u30891\u5e74\u9593\u306e\u9593\u306b\u767a\u751f\u3057\u305f\u8cfc\u5165\u91d1\u984d\u306e\u5408\u8a08\u3092\u7b97\u51fa\u3057\u307e\u3059\u30021\u5e74LTV\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u3067\u512a\u826f\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u767a\u898b\u3084\u8907\u6570\u56de\u8cfc\u5165\u8981\u56e0\u306e\u767a\u6398\u306a\u3069\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span>\n\n<h2>\u5b9f\u88c5\u6982\u8981\u00a0<\/h2>\n\u9867\u5ba2\u306e\u6ce8\u6587\u5358\u4f4d\u306e\u30ec\u30b3\u30fc\u30c9\u3092\u6301\u3064\u30c6\u30fc\u30d6\u30eb\u304b\u30891\u5e74\u9593\u306e\u8cfc\u8cb7\u91d1\u984d\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u521d\u56de\u8cfc\u5165\u65e5\u304b\u30891\u5e74\u9593\u306e\u8cfc\u5165\u91d1\u984d\u5408\u8a08\u3092\u7b97\u51fa\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u5546\u6750\u306a\u3069\u306b\u5408\u308f\u305b\u3066\u671f\u9593\u3092\u5909\u66f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002\n\n<h2>\u5b9f\u88c5\u30b3\u30fc\u30c9<\/h2>\n\u30b3\u30fc\u30c9\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002\r\n<div class=\"hcb_wrap\">\r\n<pre class=\"prism line-numbers lang-sql\" data-lang=\"SQL\"><code>WITH first_date_add as ( \r\nSELECT * \r\nFROM `dataset.table` as table1 \r\nJOIN ( \r\n\u3000SELECT\u3000#\u6ce8\u6587\u5358\u4f4d\u306e\u30c6\u30fc\u30d6\u30eb\u3092\u9867\u5ba2\u3054\u3068\u306b\u96c6\u8a08\u3057\u3001\u521d\u56de\u6ce8\u6587\u65e5\u3092\u62bd\u51fa \r\n\u3000\u3000customer_No as customer_No_, \r\n\u3000\u3000min(order_datetime) as first_datetime \r\n\u3000FROM `dataset.table` \r\n\u3000GROUP BY customer_code \r\n) #\u9867\u5ba2No\u3092\u30ad\u30fc\u306b\u3057\u3066\u3001\u30aa\u30fc\u30c0\u30fc\u5358\u4f4d\u306e\u30c6\u30fc\u30d6\u30eb\u306b\u521d\u56de\u6ce8\u6587\u65e5\u3092\u7d50\u5408 \r\nas table2 ON table1.customer_code=table2.customer_code_ ) \r\n\r\nSELECT \r\n\u3000customer_No_, \r\n\u3000SUM(total_price) AS total_purchase_amount_1year, \r\n\u3000min(order_datetime) as min_order_datetime \r\nFROM first_date_add \r\nWHERE #\u521d\u56de\u6ce8\u6587\u304b\u30891\u5e74\u9593\u306e\u307f\u306e\u30ec\u30b3\u30fc\u30c9\u3092\u6307\u5b9a order_datetime &gt;= DATE_SUB(first_datetime, INTERVAL 1 YEAR) \r\nGROUP BY customer_code_ ORDER BY total_purchase_amount_1year<\/code><\/pre>\r\n<\/div>\n\n<h2>\u624b\u9806<\/h2>\n<div>\r\n<b>\u5229\u7528\u3059\u308b\u30c6\u30fc\u30d6\u30eb\u306e\u30ab\u30e9\u30e0<\/b>\r\nEC\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u30b7\u30b9\u30c6\u30e0\u304c\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u6301\u3063\u3066\u3044\u308b\u30c6\u30fc\u30d6\u30eb\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u306a\u304a\u30aa\u30fc\u30c0\u30fc\u3055\u308c\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u3054\u3068\u306e\u30c6\u30fc\u30d6\u30eb\u306e\u5834\u5408\u306f\u3001\u6ce8\u6587ID\u306a\u3069\u3067\u62ec\u3063\u3066\u4e0b\u8a18\u306e\u30c6\u30fc\u30d6\u30eb\u3092\u4f5c\u6210\u3057\u3066\u304f\u3060\u3055\u3044\u3002\r\n\r\n<strong>\u30af\u30a8\u30ea\u306e\u8aac\u660e<\/strong>\r\n\r\nWITH\u53e5: first_date_add\u3068\u3044\u3046\u540d\u524d\u306e\u4e00\u6642\u30c6\u30fc\u30d6\u30eb\u3092\u4f5c\u6210\u3057\u3001\u6700\u521d\u306e\u6ce8\u6587\u65e5\u6642\u3068\u9867\u5ba2\u30b3\u30fc\u30c9\u3092\u96c6\u8a08\u3057\u307e\u3059\u3002\r\n\r\nSELECT\u6587: \u9867\u5ba2\u3054\u3068\u306e\u8cfc\u8cb7\u91d1\u984d\u3068\u6700\u521d\u306e\u6ce8\u6587\u65e5\u6642\u3092\u53d6\u5f97\u3057\u307e\u3059\u3002\r\n\r\nFROM\u53e5: first_date_add\u30c6\u30fc\u30d6\u30eb\u304b\u3089\u30c7\u30fc\u30bf\u3092\u9078\u629e\u3057\u307e\u3059\u3002\r\n\r\nWHERE\u53e5: \u6ce8\u6587\u65e5\u6642\u304c\u6700\u521d\u306e\u6ce8\u6587\u65e5\u6642\u304b\u30891\u5e74\u4ee5\u4e0a\u7d4c\u904e\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002\r\n\r\nGROUP BY\u53e5: \u9867\u5ba2\u30b3\u30fc\u30c9\u3054\u3068\u306b\u30c7\u30fc\u30bf\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u307e\u3059\u3002\r\n\r\n<\/div>\n\n<h2>\u307e\u3068\u3081<\/h2>\n\u4e0a\u8a18\u306e\u30af\u30a8\u30ea\u306b\u3088\u3063\u3066\u521d\u56de\u8cfc\u5165\u304b\u3089\u306e\u4e00\u5e74\u9593\u306eLTV\u306e\u7b97\u51fa\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u7b97\u51fa\u3057\u305fLTV\u3092\u5229\u7528\u3057\u3066\u3001\u5343\u5186\u5358\u4f4d\u3067LTV\u306e\u9867\u5ba2\u6570\u5206\u5e03\u3092\u51fa\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u8907\u6570\u56de\u8cfc\u5165\u306e\u8981\u56e0\u306a\u3069\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002","protected":false},"excerpt":{"rendered":"<p>\u6982\u8981: \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001BigQuery\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u9867\u5ba2\u3054\u3068\u306b\u3001\u6700\u521d\u306e\u6ce8\u6587\u65e5\u304b\u30891\u5e74\u9593\u306e\u9593\u306b\u767a\u751f\u3057\u305f\u8cfc\u5165\u91d1\u984d\u306e\u5408\u8a08\u3092\u7b97\u51fa\u3057\u307e\u3059\u30021\u5e74LTV\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u3067\u512a\u826f\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u767a\u898b\u3084\u8907\u6570\u56de\u8cfc\u5165 [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":3528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","swell_btn_cv_data":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[1246],"tags":[],"class_list":["post-3525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-infrastructure"],"_links":{"self":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/3525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/comments?post=3525"}],"version-history":[{"count":0,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/3525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media\/3528"}],"wp:attachment":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media?parent=3525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/categories?post=3525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/tags?post=3525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}