{"id":3530,"date":"2023-06-23T16:53:48","date_gmt":"2023-06-23T07:53:48","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=3530"},"modified":"2023-08-09T11:43:24","modified_gmt":"2023-08-09T02:43:24","slug":"%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aebigquery%e3%82%af%e3%82%a8%e3%83%aa%e3%80%80sql%e3%81%a7%e5%b9%b4%e5%88%a5rfm%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aebigquery%e3%82%af%e3%82%a8%e3%83%aa%e3%80%80sql%e3%81%a7%e5%b9%b4%e5%88%a5rfm%e5%88%86%e6%9e%90\/","title":{"rendered":"[\u30c7\u30fc\u30bf\u5206\u6790\u306e\u305f\u3081\u306eBigQuery\u30af\u30a8\u30ea]\u3000SQL\u3067\u5e74\u5225RFM\u5206\u6790"},"content":{"rendered":"\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001BigQuery\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\r\nRFM\u5206\u6790\u306fPython\u306a\u3069\u3067\u884c\u3046\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u304c\u3001SQL\u3067\u3082\u975e\u5e38\u306a\u30b7\u30f3\u30d7\u30eb\u306a\u30af\u30a8\u30ea\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\r\nRFM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u512a\u826f\u9867\u5ba2\u306e\u5b9a\u7fa9\u3084\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u9867\u5ba2\u5c5e\u6027\u3092\u767a\u6398\u304c\u53ef\u80fd\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<h2>\u6982\u8981<\/h2>\n\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001BigQuery\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002RFM\u5206\u6790\u306fPython\u306a\u3069\u3067\u884c\u3046\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u304c\u3001SQL\u3067\u3082\u975e\u5e38\u306a\u30b7\u30f3\u30d7\u30eb\u306a\u30af\u30a8\u30ea\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002RFM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u512a\u826f\u9867\u5ba2\u306e\u5b9a\u7fa9\u3084\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u9867\u5ba2\u5c5e\u6027\u3092\u767a\u6398\u304c\u53ef\u80fd\u306a\u308a\u307e\u3059\u3002\n\n<h2>\u5b9f\u88c5\u6982\u8981<\/h2>\n\u307e\u305aRFM\u5206\u6790\u3068\u306f\u3001\u4e0b\u8a18\u306e\u4e09\u3064\u306e\u6307\u6a19\u304b\u3089\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002\r\n<ul>\r\n \t<li>Recency\uff08\u6700\u65b0\u8cfc\u5165\u65e5\uff09\uff1a\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u8cfc\u8cb7\u3057\u305f\u65e5\u4ed8\u304b\u3089\u306e\u65e5\u6570<\/li>\r\n \t<li>Frequency\uff08\u983b\u5ea6\uff09\uff1a\u9867\u5ba2\u304c\u671f\u9593\u5185\u3067\u8cfc\u8cb7\u3057\u305f\u56de\u6570<\/li>\r\n \t<li>Monetary\uff08\u91d1\u984d\uff09\uff1a\u9867\u5ba2\u304c\u671f\u9593\u5185\u3067\u5229\u7528\u3057\u305f\u91d1\u984d<\/li>\r\n<\/ul>\r\n\u8a73\u3057\u3044RFM\u5206\u6790\u306b\u95a2\u3057\u3066\u306f\u3001\u5916\u90e8\u30ea\u30f3\u30af\u3067\u3059\u304c\u3001<a href=\"https:\/\/www.nec-solutioninnovators.co.jp\/sp\/contents\/column\/20220218b.html\"><span style=\"text-decoration: underline; color: #3366ff;\">\u3053\u3061\u3089<\/span><\/a>\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002\r\n\r\n\u9867\u5ba2\u306e\u6ce8\u6587\u5358\u4f4d\u306e\u30ec\u30b3\u30fc\u30c9\u3092\u6301\u3064\u30c6\u30fc\u30d6\u30eb\u304b\u3089\u3001\u9867\u5ba2\u3054\u3068\u306b\u4e0a\u8a18\u306e\u6307\u6a19\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\n\n<h2>\u5b9f\u88c5\u30b3\u30fc\u30c9<\/h2>\n<div class=\"hcb_wrap\">\r\n<pre class=\"prism line-numbers lang-sql\" data-lang=\"SQL\"><code>SELECT \r\n\u3000customer_No, \r\n\u3000count(customer_No) as Frequency, \r\n\u3000datetime_diff(\"2022-12-31\",max(order_datetime),month) as Recency, \r\n\u3000sum(total_price) as Monetary \r\nFROM `dataset.table` \r\nWHERE order_datetime between \"2022-01-01\" AND \"2022-12-31\" \r\nGROUP BY customer_No\r\n<\/code><\/pre>\r\n<\/div>\n\n<h2>\u624b\u9806<\/h2>\n<strong>\u5229\u7528\u3059\u308b\u30c6\u30fc\u30d6\u30eb\u306e\u30ab\u30e9\u30e0<\/strong>\r\n\r\nEC\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u30b7\u30b9\u30c6\u30e0\u304c\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u6301\u3063\u3066\u3044\u308b\u30c6\u30fc\u30d6\u30eb\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u306a\u304a\u30aa\u30fc\u30c0\u30fc\u3055\u308c\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u3054\u3068\u306e\u30c6\u30fc\u30d6\u30eb\u306e\u5834\u5408\u306f\u3001\u6ce8\u6587ID\u306a\u3069\u3067\u62ec\u3063\u3066\u4e0b\u8a18\u306e\u30c6\u30fc\u30d6\u30eb\u3092\u4f5c\u6210\u3057\u3066\u304f\u3060\u3055\u3044\u3002\r\n\r\n<strong>\u30af\u30a8\u30ea\u306e\u8aac\u660e<\/strong>\r\n\r\nSELECT \u6587:Recency\u306f\u9867\u5ba2\u306e\u6700\u8fd1\u6ce8\u6587\u65e5\u304b\u3089\u7b97\u51fa\u671f\u9593\u306e\u7d42\u4e86\u65e5\u306e\u5dee\u3092\u6708\u5358\u4f4d\u3067\u7b97\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\r\n\r\nWHERE\u53e5:\u7b97\u51fa\u3057\u305f\u3044\u671f\u9593\u306ebetween\u53e5\u3067\u6307\u5b9a\u3057\u307e\u3059\u3002\n\n<h2>\u307e\u3068\u3081<\/h2>\n\u4e0a\u8a18\u306e\u30af\u30a8\u30ea\u306b\u3088\u3063\u3066\u3001\u4efb\u610f\u306e\u5e74\u306eRFM\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002\u7b97\u51fa\u7d50\u679c\u304b\u3089\u3001\u5404\u6307\u6a19\u304c\u5168\u3066\u4e0a\u4f4d20%\u306e\u9867\u5ba2\u3092\u62bd\u51fa\u3057\u512a\u826f\u9867\u5ba2\u306e\u5c5e\u6027\u3092\u767a\u6398\u3057\u305f\u308a\u3001\u5404\u6307\u6a19\u304c\u4e2d\u592e60%\u306e\u9867\u5ba2\u3092\u62bd\u51fa\u3057\u3066\u4e0a\u4f4d20%\u306b\u8ee2\u63db\u3059\u308b\u65bd\u7b56\u306e\u5c0e\u51fa\u306a\u3069\u306b\u5229\u7528\u3067\u304d\u307e\u3059\u3002\r\n\r\n\u5e74\u5225RFM\u5206\u6790\u3092\u5229\u7528\u3057\u305f\u5e74\u5225\u512a\u826f\u9867\u5ba2\u6570\u63a8\u79fb\u306e\u7b97\u51fa\u65b9\u6cd5\u306e\u8a18\u4e8b\u306f\u3053\u3061\u3089\u3067\u3059\u3002","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001BigQuery\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002 RFM\u5206\u6790\u306fPython\u306a\u3069\u3067\u884c\u3046\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u304c\u3001SQL\u3067\u3082\u975e\u5e38\u306a\u30b7\u30f3\u30d7\u30eb\u306a\u30af\u30a8\u30ea\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 RFM\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u512a\u826f\u9867 [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":3528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","swell_btn_cv_data":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[1246],"tags":[],"class_list":["post-3530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-infrastructure"],"_links":{"self":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/3530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/comments?post=3530"}],"version-history":[{"count":0,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/3530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media\/3528"}],"wp:attachment":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media?parent=3530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/categories?post=3530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/tags?post=3530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}