{"id":3532,"date":"2023-06-23T16:53:32","date_gmt":"2023-06-23T07:53:32","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=3532"},"modified":"2023-08-09T11:43:30","modified_gmt":"2023-08-09T02:43:30","slug":"%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aebigquery%e3%82%af%e3%82%a8%e3%83%aa%e3%80%80sql%e3%81%a7%e5%b9%b4%e5%88%a5%e5%84%aa%e8%89%af%e9%a1%a7%e5%ae%a2","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aebigquery%e3%82%af%e3%82%a8%e3%83%aa%e3%80%80sql%e3%81%a7%e5%b9%b4%e5%88%a5%e5%84%aa%e8%89%af%e9%a1%a7%e5%ae%a2\/","title":{"rendered":"[\u30c7\u30fc\u30bf\u5206\u6790\u306e\u305f\u3081\u306eBigQuery\u30af\u30a8\u30ea]\u3000SQL\u3067\u5e74\u5225\u512a\u826f\u9867\u5ba2\u63a8\u79fb\u3092\u7b97\u51fa"},"content":{"rendered":"\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001BigQuery\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\r\n\u5225\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u3057\u305f\u5e74\u5225RFM\u5206\u6790\u3092\u5229\u7528\u3057\u3066\u3001\u512a\u826f\u9867\u5ba2\u6570\u63a8\u79fb\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u6642\u9593\u7d4c\u904e\u3054\u3068\u306b\u9867\u5ba2\u5c5e\u6027\u306e\u5909\u5316\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<h2>\u6982\u8981<\/h2>\n\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001BigQuery\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<a href=\"https:\/\/blog.since2020.jp\/data_analysis\/%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aebigquery%e3%82%af%e3%82%a8%e3%83%aa%e3%80%80sql%e3%81%a71%e5%b9%b4ltv%e3%81%ae%e7%ae%97%e5%87%ba\/\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3067\u7b97\u51fa\u3057\u305f\u5e74\u5225RFM\u5206\u6790\u3092\u5229\u7528\u3057\u3066\u3001\u512a\u826f\u9867\u5ba2\u6570\u63a8\u79fb\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u3053\u308c\u3092\u7528\u3044\u3066\u6642\u9593\u7d4c\u904e\u3054\u3068\u306b\u9867\u5ba2\u5c5e\u6027\u306e\u5909\u5316\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002\n\n<h2>\u5b9f\u88c5\u6982\u8981<\/h2>\nRFM\u5206\u6790\u306f\u524d\u56de\u306e\u8a18\u4e8b\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002\r\n\r\n\u7b97\u51fa\u306e\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u4e0b\u8a18\u3067\u3059\u3002\r\n\r\n01. \u5404\u5e74\u3054\u3068\u306bRFM\u5206\u6790\u3092\u884c\u3044\u7e26\u306b\u30e6\u30cb\u30aa\u30f3\r\n\r\n02. \u5404\u6307\u6a19\u306e\u4eba\u6570\u5206\u5e03\u3067\u4e0a\u4f4d20\uff05\u3068\u306a\u308b\u6307\u6a19\u5024\u3092\u7b97\u51fa\r\n\r\n03. \u5404\u5e74\u3054\u3068\u306b\u5404\u6307\u6a19\u304c\u5168\u3066\u4e0a\u4f4d20%\u3068\u306a\u308b\u9867\u5ba2\u3092\u62bd\u51fa\n\n<h2>\u5b9f\u88c5\u30b3\u30fc\u30c9<\/h2>\n<strong>01 \u5404\u5e74\u3054\u3068\u306bRFM\u5206\u6790\u3092\u884c\u3044\u7e26\u306b\u30e6\u30cb\u30aa\u30f3<\/strong>\r\n<div class=\"hcb_wrap\">\r\n<pre class=\"prism line-numbers lang-sql\" data-lang=\"SQL\"><code>SELECT \r\n\u3000customer_No, \r\n\u3000count(customer_No) as Frequency, \r\n\u3000datetime_diff(\"2022-12-31\",max(order_datetime),month) as Recency, \r\n\u3000max(order_datetime) as Recentry_buy #\u5f8c\u306b\u4f7f\u3046\u305f\u3081\u8cfc\u5165\u3057\u305f\u65e5\u4ed8\u3082\u6b8b\u3057\u3066\u304a\u304d\u307e\u3059\u3002 \r\n\u3000sum(total_price) as Monetary \r\nFROM `dataset.table` \r\nWHERE order_datetime between \"2022-01-01\" AND \"2022-12-31\" \r\nGROUP BY customer_No \r\nUNION ALL \r\nSELECT \r\n\u3000customer_No, count(customer_No) as Frequency, \r\n\u3000datetime_diff(\"2021-12-31\",max(order_datetime),month) as Recency, \r\n\u3000max(order_datetime) as Recentry_buy\u3000#\u5f8c\u306b\u4f7f\u3046\u305f\u3081\u8cfc\u5165\u3057\u305f\u65e5\u4ed8\u3082\u6b8b\u3057\u3066\u304a\u304d\u307e\u3059\u3002 \r\n\u3000sum(total_price) as Monetary \r\nFROM `dataset.table` \r\nWHERE order_datetime between \"2021-01-01\" AND \"2021-12-31\" \r\nGROUP BY customer_No UNION ALL \r\n#\u5e74\u3054\u3068\u306eRFM\u5206\u6790\u3092\u5fc5\u8981\u306a\u6570\u3060\u3051UNIO\u3067\u91cd\u306d\u308b\r\n#\u5b9f\u884c\u7d50\u679c\u3092\u4fdd\u5b58<\/code><\/pre>\r\n<strong>02 \u5404\u6307\u6a19\u306e\u4eba\u6570\u5206\u5e03\u3067\u4e0a\u4f4d20\uff05\u3068\u306a\u308b\u6307\u6a19\u5024\u3092\u7b97\u51fa<\/strong>\r\n<div class=\"hcb_wrap\">\r\n<pre class=\"prism line-numbers lang-sql\" data-lang=\"SQL\"><code>#\u3053\u306e\u30af\u30a8\u30ea\u306fFrequency\u306e\u6307\u6a19\u3067\u4e0a\u4f4d20\uff05\u3092\u63a2\u3057\u3066\u3044\u307e\u3059\u304c\u3001\r\n #\u4ed6\u306e\u6307\u6a19\u3082\u540c\u69d8\u3067\u3059\u3002 \r\nwith frequency_table as ( \r\nSELECT \r\n frequency, \r\n count(customer_code) as number_of_customer \r\nFROM `dataset.table` #\u5148\u307b\u3069\u4fdd\u5b58\u3057\u305f\u5404\u5e74RFM\u306eUNIO\u3057\u305f\u30c6\u30fc\u30d6\u30eb \r\nGROUP BY frequency \r\nORDER BY frequency ASC ) \r\nSELECT *, \r\n #\u7d2f\u7a4d\u5272\u5408\u3092\u7b97\u51fa \r\n SUM(rate) OVER (ORDER BY frequency) AS cumulative_rate \r\nFROM ( \r\n SELECT *, number_of_customer\/[`UNION`\u3057\u305f\u30c6\u30fc\u30d6\u30eb\u306e\u7dcf\u30ec\u30b3\u30fc\u30c9\u6570] as rate FROM frequency_table ) \r\nORDER BY frequecy ASC\r\n<\/code><\/pre>\r\n\u30af\u30ea\u30a8\u5b9f\u884c\u7d50\u679c\u304b\u3089\u3001\u4e0a\u4f4d20%\u306b\u6700\u3082\u8fd1\u3044\u8cfc\u5165\u983b\u5ea6\u3092\u898b\u3064\u3051\u307e\u3059\u3002\u4ed6\u306e\u6307\u6a19\u306b\u5bfe\u3057\u3066\u3082\u540c\u69d8\u306e\u64cd\u4f5c\u3092\u884c\u3044\u4e0a\u4f4d20%\u3068\u306a\u308b\u6307\u6a19\u5024\u3092\u7b97\u51fa\u3057\u3066\u304f\u3060\u3055\u3044\u3002\r\n\r\n<strong>03 \u5404\u5e74\u3054\u3068\u306b\u5404\u6307\u6a19\u304c\u5168\u3066\u4e0a\u4f4d20%\u3068\u306a\u308b\u9867\u5ba2\u6570\u3092\u5e74\u3054\u3068\u306b\u7b97\u51fa<\/strong>\r\n<div class=\"hcb_wrap\">\r\n<pre class=\"prism line-numbers lang-sql\" data-lang=\"SQL\"><code>SELECT \r\n\u3000count(customer_no) as blue_tips_customer, \r\n\u3000#\u8cfc\u5165\u65e5\u304b\u3089\u5e74\u3092\u62bd\u51fa \r\n\u3000datetime_trunc(Recentry_buy,year) as year \r\nFROM `dataset.table` #\u5148\u307b\u3069\u4fdd\u5b58\u3057\u305f\u5404\u5e74RFM\u306eUNIO\u3057\u305f\u30c6\u30fc\u30d6\u30eb \r\nWHERE \r\n\u3000frequency &gt;=[\u5148\u307b\u3069\u6c42\u3081\u305f\u4e0a\u4f4d20%\u306e\u6307\u6a19\u5024] \r\nAND\r\n\u3000Monetary&gt;=[\u5148\u307b\u3069\u6c42\u3081\u305f\u4e0a\u4f4d20%\u306e\u6307\u6a19\u5024]\r\nAND\r\n\u3000recency_&lt;=[\u5148\u307b\u3069\u6c42\u3081\u305f\u4e0a\u4f4d20%\u306e\u6307\u6a19\u5024] \r\nGROUP BY year\r\n<\/code><\/pre>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n\n<h2>\u307e\u3068\u3081<\/h2>\n\u5404\u30b3\u30fc\u30c9\u81ea\u4f53\u306f\u8907\u96d1\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u91cd\u8981\u306a\u90e8\u5206\u306b\u30b3\u30e1\u30f3\u30c8\u30a2\u30a6\u30c8\u3092\u884c\u3063\u305f\u306e\u3067\u3001\u305d\u308c\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u30023\u306e\u30b3\u30fc\u30c9\u3067\u5404\u5e74\u306e\u512a\u826f\u9867\u5ba2\u306e\u6570\u3092\u7b97\u51fa\u3057\u307e\u3057\u305f\u304c\u3001\u512a\u826f\u9867\u5ba2\u306e\u9867\u5ba2No\u306b\u30d5\u30e9\u30b0\u3092\u3064\u3051\u3066\u9867\u5ba2\u30c6\u30fc\u30d6\u30eb\u3068\u7d50\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u5e74\u9f62\u3084\u6027\u5225\u3068\u3044\u3063\u305f\u5c5e\u6027\u306e\u5206\u6790\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001BigQuery\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u5225\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u3057\u305f\u5e74\u5225RFM\u5206\u6790\u3092\u5229\u7528\u3057\u3066\u3001\u512a\u826f\u9867\u5ba2\u6570\u63a8\u79fb\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u6642\u9593\u7d4c\u904e\u3054\u3068\u306b\u9867\u5ba2\u5c5e\u6027\u306e\u5909\u5316\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b [&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":3528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","swell_btn_cv_data":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[1246],"tags":[],"class_list":["post-3532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-infrastructure"],"_links":{"self":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/3532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/comments?post=3532"}],"version-history":[{"count":0,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/posts\/3532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media\/3528"}],"wp:attachment":[{"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/media?parent=3532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/categories?post=3532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/since2020.jp\/media\/wp-json\/wp\/v2\/tags?post=3532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}