{"id":4222,"date":"2023-12-08T19:50:27","date_gmt":"2023-12-08T10:50:27","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=4222"},"modified":"2023-12-08T19:50:27","modified_gmt":"2023-12-08T10:50:27","slug":"audience-types","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/audience-types\/","title":{"rendered":"Google\u5e83\u544a\u30fbMeta 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\/>\r\n\u5927\u5b66\u5352\u696d\u3084\u5f15\u3063\u8d8a\u3057\u3001\u7d50\u5a5a\u306a\u3069\u3001\u4eba\u751f\u306e\u5927\u304d\u306a\u7bc0\u76ee\u3092\u8fce\u3048\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3001YouTube\u3001Gmail\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u78ba\u5ea6\u306e\u9ad8\u3044\u5e83\u544a\u3092\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n<p><strong>\u2464\u8cfc\u8cb7\u610f\u5411<\/strong><br \/>\r\n\u6700\u8fd1\u306e\u8cfc\u5165\u610f\u5411\u306b\u57fa\u3065\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<br \/>\r\n\u5e83\u544a\u4e3b\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u4f3c\u305f\u3082\u306e\u3092\u8abf\u3079\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3084\u3001\u8cfc\u5165\u3092\u524d\u5411\u304d\u306b\u691c\u8a0e\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u8868\u793a\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\r\n\u307e\u305f\u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u8cfc\u5165\u898b\u8fbc\u307f\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u8868\u793a\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u305f\u3044\u5834\u5408\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\r\n<p><strong>\u2465\u30c7\u30fc\u30bf\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u65e7\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/strong><br \/>\r\n\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u5229\u7528\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<br \/>\r\n&#8211; \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u904e\u53bb\u306b\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc<br \/>\r\n\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u4ee5\u524d\u306b\u4f7f\u7528\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u4eba\u3005\u306b\u5bfe\u3057\u3066\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<br \/>\r\n&#8211; \u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30c3\u30c1<br \/>\r\nCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30b7\u30b9\u30c6\u30e0\u306e\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u3001\u65e2\u306b\u9867\u5ba2\u3068\u306a\u3063\u3066\u3044\u308b\u4eba\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<br \/>\r\n&#8211; \u985e\u4f3c\u30bb\u30b0\u30e1\u30f3\u30c8<br \/>\r\n\u904e\u53bb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u3053\u3068\u304c\u3042\u308b\u4eba\u3084\u65e2\u5b58\u306e\u9867\u5ba2\u3068\u540c\u69d8\u306e\u8208\u5473\u3084\u95a2\u5fc3\u3092\u6301\u3064\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306a\u3069\u3059\u3067\u306b\u5e83\u544a\u4e3b\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u793a\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n<h2>Meta\u5e83\u544a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7a2e\u985e<\/h2>\n<p>Meta\u5e83\u544a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7a2e\u985e\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u300c\u30b3\u30a2\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u300d\u300c\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u300d\u300c\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u300d\u306e\uff13\u3064\u3067\u3059\u3002<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/Untitled-25.png\" alt=\"\" width=\"1920\" height=\"1080\" class=\"alignnone size-full wp-image-4225\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/Untitled-25.png 1920w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/Untitled-25-300x169.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/Untitled-25-1024x576.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/Untitled-25-768x432.png 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/Untitled-25-1536x864.png 1536w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/Untitled-25-960x540.png 960w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\r\n<p><strong>\uff11\uff1a\u30b3\u30a2\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9 (Core Audience)<\/strong><br \/>\r\n\u30b3\u30a2\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u8208\u5473\u3001\u5c45\u4f4f\u5730\u3001\u4f4d\u7f6e\u60c5\u5831\u3084\u8208\u5473\u30fb\u95a2\u5fc3\u306a\u3069\u306e\u6761\u4ef6\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5c64\u3092\u6307\u5b9a\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br \/>\r\n\u30e6\u30fc\u30b6\u30fc\u304c\u767b\u9332\u3057\u3066\u3044\u308b\u57fa\u672c\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u5e83\u544a\u306e\u914d\u4fe1\u5148\u306b\u95a2\u3059\u308b\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u304c\u3042\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p><strong>\u30fb\u8a73\u7d30\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3064\u3044\u3066<\/strong><br \/>\r\n\u8a73\u7d30\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u3001\u300c\u5229\u7528\u8005\u5c64\u300d\u300c\u8208\u5473\u30fb\u95a2\u5fc3\u300d\u300c\u884c\u52d5\u300d\u300c\u305d\u306e\u4ed6\u306e\u30ab\u30c6\u30b4\u30ea\u300d\u304b\u3089\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u3001\u5229\u7528\u8005\u5c64\u306f\u3001\u5b66\u6b74\u3084\u4ed5\u4e8b\u3001\u4e16\u5e2f\u5e74\u53ce\u3001\u5b50\u4f9b\u306e\u6709\u7121\u306a\u3069\u3092\u3055\u307e\u3056\u307e\u306a\u8a2d\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<br \/>\r\n\u300c\u8208\u5473\u30fb\u95a2\u5fc3\u300d\u3067\u306f\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306b\u8208\u5473\u3042\u308b\u5e45\u5e83\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u4ed5\u65b9\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u65b9\u300c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3084\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306a\u3069\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-11-30-19.30.23.jpg\" alt=\"\" width=\"1650\" height=\"820\" class=\"alignnone size-full wp-image-4226\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-11-30-19.30.23.jpg 1650w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-11-30-19.30.23-300x149.jpg 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-11-30-19.30.23-1024x509.jpg 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-11-30-19.30.23-768x382.jpg 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2023\/12\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-11-30-19.30.23-1536x763.jpg 1536w\" sizes=\"(max-width: 1650px) 100vw, 1650px\" \/><\/p>\r\n<p><strong>\uff12\uff1a\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9 (Custom Audience)<\/strong><br \/>\r\n\u65e2\u5b58\u306e\u9867\u5ba2\u30ea\u30b9\u30c8\u3084\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u8005\u306a\u3069\u3001\u7279\u5b9a\u306e\u884c\u52d5\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3084\u8208\u5473\u3092\u793a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\r\n\u81ea\u793e\u306e\u9867\u5ba2\u30ea\u30b9\u30c8\uff08\u96fb\u8a71\u756a\u53f7\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\uff09\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001Meta\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u306e\u30bd\u30fc\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3001\u5e83\u544a\u4e3b\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u5229\u7528\u8005\u306e\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<br \/>\r\n\u307e\u305f\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u306f\u3001\u73fe\u57284\u3064\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p><strong>\u30fb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/strong><br \/>\r\nMeta\u30d4\u30af\u30bb\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001Meta\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5229\u7528\u8005\u3068\u5e83\u544a\u4e3b\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3092\u7167\u5408\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7279\u5b9a\u306e\u30b0\u30eb\u30fc\u30d7\uff08\u4f8b\uff1a\u5546\u54c1\u30da\u30fc\u30b8\u8a2a\u554f\u8005\u3060\u304c\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u4eba\u3005\uff09\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ab\u30b9\u30bf\u30e0\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u904e\u53bb30\u65e5\u9593\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u5168\u3066\u306e\u4eba\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n<p><strong>\u30fb\u30a2\u30d7\u30ea\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/strong><br \/>\r\n\u30a2\u30d7\u30ea\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30d7\u30ea\u3067\u7279\u5b9a\u306e\u884c\u52d5\u3092\u53d6\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u7fa4\u3092\u5e83\u544a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002Meta 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