{"id":4306,"date":"2024-01-24T10:52:52","date_gmt":"2024-01-24T01:52:52","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=4306"},"modified":"2024-09-30T12:32:14","modified_gmt":"2024-09-30T03:32:14","slug":"utm_campaignurlbuilder","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/utm_campaignurlbuilder\/","title":{"rendered":"UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3068\u306f\uff1f\u3010\u521d\u5fc3\u8005\u5411\u3051\u5b8c\u5168\u30ac\u30a4\u30c9\u3011\u4f5c\u6210\u65b9\u6cd5\u30fb\u8a2d\u5b9a\u30c4\u30fc\u30eb\u3082\u8a73\u3057\u304f\u89e3\u8aac"},"content":{"rendered":"\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u5fc5\u9808\u3067\u3059\u3002\r\n\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001Google Campaign URL Builder\u3092\u6d3b\u7528\u3057\u3066\u5e83\u544a\u904b\u7528\u3084\u30b5\u30a4\u30c8\u5206\u6790\u3092\u3059\u308b\u969b\u306bWeb\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u65b9\u304c\u3069\u3053\u304b\u3089\u6d41\u5165\u3057\u305f\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306aUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n<h2>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3068\u306f\uff1f\u57fa\u672c\u6982\u5ff5\u306e\u7406\u89e3<\/h2>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u7279\u5b9a\u306e\u30af\u30a8\u30ea\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3067\u3059\u3002\u5e83\u544a\u904b\u7528\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u7279\u306bGoogle Campaign URL Builder\u3092\u4f7f\u3048\u3070\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u7c21\u5358\u306b\u751f\u6210\u3057\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n<p>\u2606\u8c46\u77e5\u8b58<\/p>\r\n<p>UTM\u306f\u300cUrchin Tracking Module\u300d\u306e\u7565\u3067\u3001\u5143\u3005\u306fUrchin\u3068\u3044\u3046\u30a6\u30a7\u30d6\u5206\u6790\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\uff08Google Analytics\u306e\u5143\u3068\u306a\u3063\u305f\u88fd\u54c1\uff09\u306b\u7531\u6765\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p><!-- notionvc: 6ae81fc2-d62c-46f9-a822-fb0b08561a8d --><\/p>\n\n<h2>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306e\u91cd\u8981\u6027\uff1a\u5e83\u544a\u30fb\u30b5\u30a4\u30c8\u5206\u6790\u3078\u306e\u5f71\u97ff<\/h2>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\uff08Urchin Tracking Module\uff09\u306f\u3001\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30bd\u30fc\u30b9\u3092\u8a73\u7d30\u306b\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306eURL\u62e1\u5f35\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6b63\u78ba\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<b><strong>\u306a\u305cUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/strong><\/b>\r\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u306f\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u6700\u3082\u52b9\u679c\u7684\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5f15\u304d\u8fbc\u3093\u3067\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3001\u6226\u7565\u3092\u7acb\u3066\u308b\u3046\u3048\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001Google Analytics\u3084\u305d\u306e\u4ed6\u306e\u5206\u6790\u30c4\u30fc\u30eb\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u306e\u8a73\u7d30\u60c5\u5831\u3092\u9001\u4fe1\u3057\u3001\u3088\u308a\u6b63\u78ba\u306aROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u8a08\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<b><strong>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306e\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8<\/strong><\/b>\r\n<ul>\r\n\t<li><strong>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u306e\u8a73\u7d30\u628a\u63e1<\/strong>\uff1a\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6700\u3082\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/li>\r\n\t<li><strong>\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a<\/strong>\uff1a\u7570\u306a\u308b\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/li>\r\n\t<li><strong>ROI\u6700\u9069\u5316<\/strong>\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u306b\u518d\u914d\u5206\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3068\u3057\u3066\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/li>\r\n<\/ul>\n\n<h2>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306e5\u3064\u306e\u30bf\u30a4\u30d7\u3068\u5f79\u5272<\/h2>\n<p>\u307e\u305f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306b\u306f\u4e3b\u306b5\u3064\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p><strong>1. utm_source<\/strong>\uff1a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30bd\u30fc\u30b9\uff08\u4f8b\uff1agoogle\u3001newsletter\u306a\u3069\uff09<br \/>\r\n<strong>2. utm_medium<\/strong>\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5a92\u4f53\uff08\u4f8b\uff1acpc\u3001email\u306a\u3069\uff09<br \/>\r\n<strong>3. utm_campaign<\/strong>\uff1a\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff08\u4f8b\uff1asummer_sale\u306a\u3069\uff09<br \/>\r\n<strong>4. utm_term<\/strong>\uff1a\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u30aa\u30d7\u30b7\u30e7\u30f3\uff09<br \/>\r\n<strong>5. utm_content<\/strong>\uff1aA\/B\u30c6\u30b9\u30c8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7279\u5b9a\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\uff08\u30aa\u30d7\u30b7\u30e7\u30f3\uff09<\/p>\r\n<p>\u3053\u308c\u3089\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092URL\u306b\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u5e83\u544a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u3069\u306e\u3088\u3046\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u304b\u3092\u6b63\u78ba\u306b\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n<h2>\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306e\u4f5c\u6210\u65b9\u6cd5<\/h2>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306f\u624b\u52d5\u3067\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u8a18\u8ff0\u30df\u30b9\u306a\u304f\u7c21\u5358\u306b\u4f5c\u6210\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n<p>\u4eca\u56de\u306f\u3001Google Campaign URL Builder\u3092\u5229\u7528\u3057\u3066\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\r\n<p><!-- notionvc: 2d48992a-e6db-4265-92db-2fffa77cd63c --><\/p>\n\n<h2>Google Campaign URL Builder\u3092\u4f7f\u3063\u305fUTM\u306e\u4f5c\u6210\u65b9\u6cd5<\/h2>\n<p>Google Campaign URL Builder\u306f\u3001WEB\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u7528\u306e\u7121\u6599\u3067\u4f5c\u6210\u3067\u304d\u308bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u4ed8\u304d\u306eURL\u3092\u7c21\u5358\u306b\u4f5c\u6210\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\r\n<p>\u4ed6\u306bAndroid\u30a2\u30d7\u30ea\u7528\u3084iOS\u30a2\u30d7\u30ea\u7528\u306e\u7570\u306a\u308b\u30c4\u30fc\u30eb\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\r\n<p><!-- notionvc: adb6bc67-931b-4ee7-bc43-0160bf002c60 --><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-17.58.39.png\" alt=\"\" width=\"1186\" height=\"734\" class=\"alignnone size-full wp-image-4369\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-17.58.39.png 1186w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-17.58.39-300x186.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-17.58.39-1024x634.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-17.58.39-768x475.png 768w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" \/><\/p>\r\n<p>https:\/\/ga-dev-tools.google\/ga4\/campaign-url-builder\/?sjid=8947343235878069083-AP<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>\u30b9\u30c6\u30c3\u30d7\uff11<\/strong><\/p>\r\n<p><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u3092\u5165\u529b<\/strong><\/p>\r\n<p>Website URL<\/p>\r\n<p>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8ffd\u8de1\u3057\u305f\u3044\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306eURL\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-18.03.26.png\" alt=\"\" width=\"1146\" height=\"557\" class=\"alignnone size-full wp-image-4370\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-18.03.26.png 1146w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-18.03.26-300x146.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-18.03.26-1024x498.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-18.03.26-768x373.png 768w\" sizes=\"(max-width: 1146px) 100vw, 1146px\" \/><\/p>\r\n<p><!-- notionvc: e21e8db4-3601-419b-8ba5-01059dabff90 --><\/p>\r\n<p><strong>\u30b9\u30c6\u30c3\u30d7\uff12<\/strong><\/p>\r\n<p><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9\u306e\u8a2d\u5b9a<\/strong><\/p>\r\n<p>Campaign Source (utm_source)<\/p>\r\n<p>\u3053\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3069\u3053\u304b\u3089\u6d41\u5165\u3057\u3066\u3044\u308b\u304b\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u4f8b\u3048\u3070\u3001Google\u5e83\u544a\u3084Google\u691c\u7d22\u3067\u3042\u308c\u3070\u300cgoogle\u300d\u3068\u5165\u529b\u3057\u3001Facebook\u3001email\u306a\u3069\u53c2\u7167\u5143\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-18.32.16.png\" alt=\"\" width=\"988\" height=\"676\" class=\"alignnone size-full wp-image-4371\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-18.32.16.png 988w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-18.32.16-300x205.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-18.32.16-768x525.png 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/p>\r\n<p><strong>\u30b9\u30c6\u30c3\u30d7\uff13<!-- notionvc: 1975d6f1-38f3-4867-8126-12ff56c5cf23 --><\/strong><\/p>\r\n<p><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\u306e\u8a2d\u5b9a<\/strong><\/p>\r\n<p><strong>Campaign Medium (utm_medium)<\/strong><\/p>\r\n<p>\u6d41\u5165\u5143\u304c\u540c\u3058\u3067\u3082\u81ea\u7136\u691c\u7d22\u306a\u306e\u304b\u5e83\u544a\u3067\u6d41\u5165\u3057\u305f\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-27.png\" alt=\"\" width=\"975\" height=\"676\" class=\"alignnone size-full wp-image-4372\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-27.png 975w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-27-300x208.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-27-768x532.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\u5165\u529b\u540d\u79f0\u306f\u3001Google analytics\u304c\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u7528\u610f\u3057\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u5206\u985e\u306b\u5408\u308f\u305b\u308b\u3068\u826f\u3044\u3067\u3059\u3002\u4ee5\u4e0b\u306f\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u7a2e\u5225\u3068\u3001\u305d\u308c\u305e\u308c\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u308b\u30e1\u30c7\u30a3\u30a2\u540d\u3092\u7c21\u5358\u306b\u307e\u3068\u3081\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<!-- notionvc: 171b1da4-00f3-4e4e-8a83-32804462d8dc --><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u898b\u51fa\u3057\u3092\u8ffd\u52a0-3-1.png\" alt=\"\" width=\"1920\" height=\"1080\" class=\"alignnone size-full wp-image-4373\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u898b\u51fa\u3057\u3092\u8ffd\u52a0-3-1.png 1920w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u898b\u51fa\u3057\u3092\u8ffd\u52a0-3-1-300x169.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u898b\u51fa\u3057\u3092\u8ffd\u52a0-3-1-1024x576.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u898b\u51fa\u3057\u3092\u8ffd\u52a0-3-1-768x432.png 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u898b\u51fa\u3057\u3092\u8ffd\u52a0-3-1-1536x864.png 1536w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u898b\u51fa\u3057\u3092\u8ffd\u52a0-3-1-960x540.png 960w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\r\n<p><strong>\u30b9\u30c6\u30c3\u30d74 \u4efb\u610f<\/strong><\/p>\r\n<p><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306e\u8a2d\u5b9a<\/strong><\/p>\r\n<p><strong>Campaign Name (utm_campaign)<\/strong><\/p>\r\n<p>\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8b58\u5225\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u4f8b\u3048\u3070\u3001summer_sale\u3001new_product_launch\u306a\u3069\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5177\u4f53\u7684\u306a\u540d\u524d\u3092\u5165\u308c\u307e\u3059\u3002<\/p>\r\n<p><!-- notionvc: 246bad0a-cae0-4966-ba3e-9de80a8f1f87 --><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-28.png\" alt=\"\" width=\"1974\" height=\"1322\" class=\"alignnone size-full wp-image-4374\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-28.png 1974w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-28-300x201.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-28-1024x686.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-28-768x514.png 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-28-1536x1029.png 1536w\" sizes=\"(max-width: 1974px) 100vw, 1974px\" \/><\/p>\r\n<p>\u305d\u306e\u4ed6\u3000\u4efb\u610f<\/p>\r\n<p>**\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30fc\u30e0**<\/p>\r\n<p>**Campaign Term (utm_term)**<\/p>\r\n<p>\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002\u691c\u7d22\u5e83\u544a\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u7279\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\r\n<p>**\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a2d\u5b9a**<\/p>\r\n<p>**Campaign Content (utm_content)**<\/p>\r\n<p>\u540c\u3058\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u7570\u306a\u308b\u5e83\u544a\u5185\u5bb9\u3084\u30ea\u30f3\u30af\u3092\u533a\u5225\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002A\/B\u30c6\u30b9\u30c8\u3084\u8907\u6570\u306e\u5e83\u544a\u30d0\u30ca\u30fc\u304c\u3042\u308b\u5834\u5408\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p>\r\n<p><!-- notionvc: 346f6813-044f-41a4-aba9-d32d05223fb3 --><\/p>\r\n<p><!-- notionvc: 6300b28e-b398-4b7b-852d-afd411617ea7 --><\/p>\n\n<h2>\u5b8c\u6210\u3057\u305fURL<\/h2>\n<p>\u4e0a\u8a18\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u5168\u3066\u5165\u529b\u5f8c\u30da\u30fc\u30b8\u4e0b\u90e8\u306b\u4f5c\u6210\u304c\u3055\u308c\u307e\u3059\u3002<\/p>\r\n<p>\u4eca\u56de\u306f\u672c\u30d6\u30ed\u30b0\u3067\u4e0b\u8a18\u306e\u5185\u5bb9\u3067\u4f5c\u6210\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\r\n<p><!-- notionvc: 757b3143-b793-4fb8-b961-ad93e4f2a9ac --><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-29.png\" alt=\"\" width=\"1996\" height=\"1236\" class=\"alignnone size-full wp-image-4375\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-29.png 1996w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-29-300x186.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-29-1024x634.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-29-768x476.png 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/Untitled-29-1536x951.png 1536w\" sizes=\"(max-width: 1996px) 100vw, 1996px\" \/><\/p>\r\n<p>\u25fb\ufe0e\u5b8c\u6210URL<\/p>\r\n<p><a href=\"https:\/\/blog.since2020.jp\/uncategorized\/utm_CampaignURLBuilder?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=blog\">https:\/\/blog.since2020.jp\/uncategorized\/utm_CampaignURLBuilder?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=blog<\/a><\/p>\r\n<p><!-- notionvc: d6c36336-31d3-4160-b28d-b24650b19eb2 --><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-19.40.52-1.png\" alt=\"\" width=\"1668\" height=\"754\" class=\"alignnone size-full wp-image-4376\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-19.40.52-1.png 1668w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-19.40.52-1-300x136.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-19.40.52-1-1024x463.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-19.40.52-1-768x347.png 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-11-19.40.52-1-1536x694.png 1536w\" sizes=\"(max-width: 1668px) 100vw, 1668px\" \/><\/p>\n\n<h2>\u4ed6\u306eUTM\u4f5c\u6210\u30c4\u30fc\u30eb\u306e\u6bd4\u8f03\u3068\u9078\u3073\u65b9<\/h2>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u751f\u6210\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306b\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u4ee5\u4e0b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u4e00\u822c\u7684\u306aUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u751f\u6210\u30c4\u30fc\u30eb\u306e\u6bd4\u8f03\u8868\u3067\u3059\u3002<\/p>\r\n<p>\u305c\u3072\u3054\u81ea\u8eab\u306e\u5229\u7528\u7528\u9014\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\r\n<p><!-- notionvc: 04448193-f679-443e-8d2d-3aff47a4351a --><\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-24-10.50.03.png\" alt=\"\" width=\"866\" height=\"429\" class=\"alignnone size-full wp-image-4378\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-24-10.50.03.png 866w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-24-10.50.03-300x149.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2024-01-24-10.50.03-768x380.png 768w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/p>\r\n<p>&nbsp;<\/p>\n\n<h2>\u307e\u3068\u3081<\/h2>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u6b63\u3057\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u3088\u308a\u5177\u4f53\u7684\u306b\u6e2c\u5b9a\u3067\u304d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u6210\u679c\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002Google Campaign URL 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