{"id":4460,"date":"2024-02-05T10:52:57","date_gmt":"2024-02-05T01:52:57","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=4460"},"modified":"2024-02-05T11:04:43","modified_gmt":"2024-02-05T02:04:43","slug":"google-keyword-planner","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/google-keyword-planner\/","title":{"rendered":"Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u4f7f\u3044\u65b9"},"content":{"rendered":"\n<p>Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u304c\u3001SEO\u3084Google Ads\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6700\u9069\u5316\u306b\u304a\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3067\u304d\u308b\u304b\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n<h2>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3068\u306f<\/h2>\n<p>Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306f\u3001SEO\u3084Google Ads\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3067\u306f\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u7af6\u5408\u5ea6\u3001\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306a\u3069\u306e\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u30fb\u5e83\u544a\u904b\u7528\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<!-- notionvc: c3acf51c-a72c-4755-b294-4af6e52f16a5 --><\/p>\n\n<h2>\u306a\u305c\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u304c\u5fc5\u8981\u306a\u306e\u304b<\/h2>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306f\u3001\u52b9\u679c\u7684\u306aSEO\u6226\u7565\u3068Google\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3044\u3066\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u7e4b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<!-- notionvc: 347c47ac-9e25-4b93-be40-9dfc0b014378 --><\/p>\n\n<h2>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9<\/h2>\n<p>\u4ee5\u4e0b\u306e\u9806\u3067\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\r\n<p><span data-token-index=\"0\" class=\"notion-enable-hover\">1. \u30a2\u30af\u30bb\u30b9\u65b9\u6cd5<\/span><\/p>\r\n<p><!-- notionvc: 386152ce-23c2-4857-bac8-0814a159329e --><span data-token-index=\"0\" class=\"notion-enable-hover\">2. \u65b0\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u767a\u898b<\/span><!-- notionvc: c0d44bd0-2688-41e1-82bb-dffec7d2fc0f --><\/p>\r\n<p><span data-token-index=\"0\" class=\"notion-enable-hover\">3. \u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3068\u4e88\u6e2c\u306e\u53d6\u5f97<\/span><!-- notionvc: 55b5ad28-9905-4e9b-b362-fbbb443f7d1d --><\/p>\n\n<h2>1. \u30a2\u30af\u30bb\u30b9\u65b9\u6cd5<\/h2>\n<p><span data-token-index=\"0\" class=\"notion-enable-hover\">1. <\/span><span data-token-index=\"0\" class=\"notion-enable-hover\"><\/span>Google Ads\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u307e\u3059\u3002<\/p>\r\n<p>2. \u300c\u30c4\u30fc\u30eb\u3068\u8a2d\u5b9a\u300d\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n<h2>2. \u65b0\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u767a\u898b<\/h2>\n<p>1. \u300c\u65b0\u3057\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u300d\u3092\u9078\u629e\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u529b\u3057\u3001\u300c\u7d50\u679c\u3092\u8868\u793a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\r\n<p>2. \u63d0\u793a\u3055\u308c\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ea\u30b9\u30c8\u304b\u3089\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u6700\u9069\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\r\n<p>\u3010\u30ad\u30fc\u30ef\u30fc\u30c9\u3092google\u306b\u8a2d\u5b9a\u3057\u305f\u3068\u304d\u306e\u7d50\u679c\u3011<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf1-300x137.png\" alt=\"\" width=\"300\" height=\"137\" class=\"alignnone size-medium wp-image-4461\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf1-300x137.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf1-1024x468.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf1-768x351.png 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf1.png 1296w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u753b\u9762\u3092\u898b\u308b\u3068\u3001\u3055\u307e\u3056\u307e\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u610f\u5473\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3001\u9078\u3076\u969b\u306b\u8003\u616e\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u307e\u3059\u3002<\/p>\r\n<ul>\r\n\t<li><strong>\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0<\/strong>: \u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u983b\u5ea6\u3092\u793a\u3057\u307e\u3059\u3002\u901a\u5e38\u306f\u9ad8\u3044\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u6301\u3064\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u304c\u3001\u7af6\u4e89\u304c\u975e\u5e38\u306b\u6fc0\u3057\u3044\u5834\u5408\u306f\u3001\u5c11\u3057\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u4f4e\u304f\u3066\u3082\u7af6\u5408\u304c\u5c11\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3076\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/li>\r\n\t<li><strong>\u7af6\u4e89\u5ea6<\/strong>: \u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u95a2\u9023\u3059\u308b\u5e83\u544a\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3055\u3092\u793a\u3057\u307e\u3059\u3002\u7af6\u4e89\u5ea6\u304c\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u5e83\u544a\u306e\u5165\u672d\u4fa1\u683c\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u7af6\u4e89\u5ea6\u304c\u4f4e\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u30b3\u30b9\u30c8\u3092\u6291\u3048\u306a\u304c\u3089\u76ee\u7acb\u3061\u3084\u3059\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\r\n\t<li><strong>\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09<\/strong>: \u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u969b\u306e\u5e73\u5747\u7684\u306a\u30b3\u30b9\u30c8\u3067\u3059\u3002\u4e88\u7b97\u306b\u5fdc\u3058\u3066\u3001\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u826f\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\r\n\t<li><strong>\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09<\/strong>: \u8868\u793a\u3055\u308c\u305f\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5272\u5408\u3067\u3059\u3002CTR\u304c\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/li>\r\n\t<li><strong>\u4e88\u6e2c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3<\/strong>: \u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u4e88\u6e2c\u56de\u6570\u3067\u3059\u3002\u3053\u306e\u6570\u5024\u304c\u9ad8\u3044\u307b\u3069\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\r\n<\/ul>\n\n<h2>3. \u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3068\u4e88\u6e2c\u306e\u53d6\u5f97<\/h2>\n<p>1. \u300c\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3068\u4e88\u6e2c\u306e\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b\u300d\u3092\u9078\u629e\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u529b\u3057\u3001\u300c\u958b\u59cb\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\r\n<p>2. \u5404\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u7af6\u4e89\u5ea6\u3001\u4e88\u60f3\u30af\u30ea\u30c3\u30af\u6570\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u4fdd\u5b58\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6b04\u306b\u3001\u5404\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6708\u9593\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u6570\u3084\u5e83\u544a\u5358\u4fa1\u3001\u7af6\u5408\u6027\u306a\u3069\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf2-300x82.png\" alt=\"\" width=\"300\" height=\"82\" class=\"alignnone size-medium wp-image-4463\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf2-300x82.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf2-1024x278.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf2-768x209.png 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf2.png 1288w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<p>\u753b\u9762\u4e0a\u90e8\u306e\u4e88\u6e2c\u304b\u3089\u3001\u30af\u30ea\u30c3\u30af\u6570\u3001\u8868\u793a\u56de\u6570\u306a\u3069\u306e\u4e88\u6e2c\u5024\u304c\u78ba\u8a8d\u3067\u304d\u3001\u3053\u306e\u30d7\u30e9\u30f3\uff08\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u3067\u5e83\u544a\u3092\u51fa\u3057\u305f\u969b\u306e\u30af\u30ea\u30c3\u30af\u6570\u30fb\u8868\u793a\u56de\u6570\u30fb\u8cbb\u7528\u306a\u3069\u306e\u4e88\u6e2c\u5024\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf3-300x134.png\" alt=\"\" width=\"300\" height=\"134\" class=\"alignnone size-medium wp-image-4464\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf3-300x134.png 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf3-1024x456.png 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf3-768x342.png 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2024\/02\/\u753b\u50cf3.png 1278w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u308b\u9805\u76ee\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\r\n<ul>\r\n\t<li><strong>\u30af\u30ea\u30c3\u30af\u6570<\/strong>: \u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u7dcf\u56de\u6570\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u30af\u30ea\u30c3\u30af\u6570\u306f\u3001\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u8208\u5473\u3092\u6301\u305f\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u308b\u4e00\u3064\u306e\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\r\n\t<li><strong>\u8868\u793a\u56de\u6570<\/strong>: \u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u305f\u7dcf\u56de\u6570\u3067\u3059\u3002\u8868\u793a\u56de\u6570\u304c\u591a\u3044\u307b\u3069\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u304c\u898b\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\r\n\t<li><strong>\u5e73\u5747\u30af\u30ea\u30c3\u30af\u5358\u4fa1 (CPC)<\/strong>: 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