{"id":6015,"date":"2024-12-12T17:30:58","date_gmt":"2024-12-12T08:30:58","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=6015"},"modified":"2024-12-18T18:30:46","modified_gmt":"2024-12-18T09:30:46","slug":"demandgencampaigns","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/demandgencampaigns\/","title":{"rendered":"P-MAX\u3068\u3069\u3046\u9055\u3046\uff1f\u30c7\u30de\u30f3\u30c9 \u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5168\u8c8c\u3068\u6d3b\u7528\u30e1\u30ea\u30c3\u30c8"},"content":{"rendered":"\n

\u8fd1\u5e74\u3001Google\u5e83\u544a\u306e\u9032\u5316\u306f\u76ee\u899a\u307e\u3057\u304f\u3001\u65b0\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5f62\u5f0f\u304c\u6b21\u3005\u3068\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u304c\u300c\u30c7\u30de\u30f3\u30c9 \u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08Demand Gen Campaign\uff09\u300d\u3067\u3059\u3002\u5f93\u6765\u306eP-MAX\u3068\u306f\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5e83\u544a\u624b\u6cd5\u3068\u3057\u3066\u8a71\u984c\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30c7\u30de\u30f3\u30c9 \u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6982\u8981\u3068\u3001P-MAX\u3068\u306e\u9055\u3044\u3092\u8e0f\u307e\u3048\u305f\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059<\/p>\n\n\n

\u306f\u3058\u3081\u306b<\/h2>\n

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\u30c7\u30de\u30f3\u30c9 \u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306f\uff1f<\/h2>\n

\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u8a8d\u77e5\u62e1\u5927\u304b\u3089\u8cfc\u8cb7\u610f\u6b32\u306e\u559a\u8d77\u3001\u6700\u7d42\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4fc3\u9032<\/span>\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6700\u65b0\u306e\u5e83\u544a\u624b\u6cd5\u3067\u3059\u3002\u7279\u306bYouTube\u3084Gmail\u3001\u30c7\u30a3\u30b9\u30ab\u30d0\u30fc\u30d5\u30a3\u30fc\u30c9\u306a\u3069\u3001\u8996\u899a\u7684\u306a\u5e83\u544a\u9762\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u3001\u52b9\u679c\u7684\u306b\u884c\u52d5\u3092\u4fc3\u3057\u307e\u3059\u3002<\/p>\n\n

P-MAX\u3068\u30c7\u30de\u30f3\u30c9 \u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u9055\u3044<\/h2>\n

\"\"<\/p>\r\n

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\"\"<\/p>\n\n

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YouTube\u30b7\u30e7\u30fc\u30c8\u3084\u30c7\u30a3\u30b9\u30ab\u30d0\u30fc\u30d5\u30a3\u30fc\u30c9\u3001Gmail\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3001\u8996\u899a\u7684\u306b\u8a34\u6c42\u529b\u306e\u9ad8\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/strong>\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u52d5\u753b\u3068\u753b\u50cf\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u5e83\u544a\u306f\u3001\u82e5\u5e74\u5c64\u3092\u542b\u3080\u5e45\u5e83\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ea\u30fc\u30c1\u3057\u3084\u3059\u3044\u306e\u304c\u9b45\u529b\u3067\u3059\u3002<\/p>\r\n3. AI\u306b\u3088\u308b\u7cbe\u5bc6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><\/b>\r\n

Google AI\u3092\u6d3b\u7528\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u8cfc\u8cb7\u610f\u6b32\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc<\/strong>\u3092\u52b9\u7387\u7684\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30de\u30c3\u30c1\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u3055\u3089\u306b\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\r\n4. \u6e2c\u5b9a\u6a5f\u80fd\u306e\u5f37\u5316<\/strong><\/b>\r\n

\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u3084\u691c\u7d22\u30ea\u30d5\u30c8\u3068\u3044\u3063\u305f\u4e2d\u9593\u6307\u6a19\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u53ef\u80fd<\/strong>\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3060\u3051\u3067\u306f\u898b\u3048\u306a\u304b\u3063\u305f\u5e83\u544a\u306e\u5f71\u97ff\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\r\n

 <\/p>\r\n

<\/p>\n\n

toB\u3068toC\u3067\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\ntoB\uff08\u4f01\u696d\u5411\u3051\uff09\u306e\u6d3b\u7528\u65b9\u6cd5<\/b>\r\n
    \r\n\t
  1. \r\n

    \u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u7d5e\u308a\u8fbc\u307f<\/strong><\/p>\r\n

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  2. \r\n

    YouTube\u52d5\u753b\u3067\u306e\u4fe1\u983c\u69cb\u7bc9<\/strong><\/p>\r\n

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  3. \r\n

    \u4e2d\u9593\u6307\u6a19\u3067\u306e\u52b9\u679c\u6e2c\u5b9a<\/strong><\/p>\r\n

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      \r\n\t
    1. \r\n

      \u82e5\u5e74\u5c64\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/p>\r\n

      YouTube\u30b7\u30e7\u30fc\u30c8<\/strong>\u3092\u6d3b\u7528\u3057\u3001\u77ed\u6642\u9593\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u4f1d\u3048\u308b\u5e83\u544a\u3092\u914d\u4fe1\u3002\u7279\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u52d5\u753b\u3092\u8996\u8074\u3059\u308b\u82e5\u5e74\u5c64\u3068\u306e\u63a5\u89e6\u304c\u5897\u3048\u3001\u30ea\u30fc\u30c1\u304c\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\r\n<\/li>\r\n\t

    2. \r\n

      \u8cfc\u8cb7\u884c\u52d5\u306e\u6700\u9069\u5316<\/strong><\/p>\r\n

      \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u95a2\u9023\u5e83\u544a\u306b\u3001\u5546\u54c1\u30d5\u30a3\u30fc\u30c9<\/strong>\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63d0\u6848\u3092\u884c\u3044\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\r\n<\/li>\r\n\t

    3. \r\n

      \u6ca1\u5165\u578b\u5e83\u544a\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5f37\u5316<\/strong><\/p>\r\n

      Gmail\u5e83\u544a\u3084\u30c7\u30a3\u30b9\u30ab\u30d0\u30fc\u30d5\u30a3\u30fc\u30c9\u3092\u5229\u7528\u3057\u3066\u3001\u500b\u5225\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u5e83\u544a<\/strong>\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u6df1\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\r\n<\/li>\r\n<\/ol>\r\n

      <\/p>\n\n

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      <\/p>\n\n

      \u307e\u3068\u3081<\/h2>\n

      P-MAX\u304c\u300c\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u30aa\u30fc\u30eb\u30e9\u30a6\u30f3\u30c9\u578b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3068\u3059\u308b\u306a\u3089\u3070\u3001\u30c7\u30de\u30f3\u30c9 \u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u300c\u65b0\u305f\u306a\u9700\u8981\u3092\u5275\u51fa\u3059\u308b\u7279\u5316\u578b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3067\u3059\u3002\u8a8d\u77e5\u62e1\u5927\u3084\u6bd4\u8f03\u691c\u8a0e\u6bb5\u968e\u3067\u306e\u5f71\u97ff\u529b\u3092\u9ad8\u3081\u308b\u3053\u306e\u624b\u6cd5\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u5e83\u544a\u4e3b\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u6b66\u5668\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\r\n

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