{"id":630,"date":"2021-07-25T09:00:10","date_gmt":"2021-07-25T00:00:10","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=630"},"modified":"2022-06-16T20:44:11","modified_gmt":"2022-06-16T11:44:11","slug":"cpa","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/cpa\/","title":{"rendered":"\u6b63\u3057\u3044CPA\u3092\u628a\u63e1\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u30de\u30fc\u30b1\u62c5\u5f53\u8005\u306f\u5fc5\u305a\u77e5\u3063\u3066\u304a\u304d\u305f\u3044CPA\u3068\u306f\uff1f"},"content":{"rendered":"\n<p>\u5e83\u544a\u306e\u52b9\u679c\u304c\u3044\u307e\u3044\u3061\u5206\u304b\u3089\u306a\u3044\u3001\u306a\u3093\u3068\u306a\u304f\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u65b9\u306f\u3044\u307e\u305b\u3093\u304b\uff1f<br \/>\u3082\u3057\u304b\u3059\u308b\u3068\u3001\u5e83\u544a\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u304c\u5f97\u3089\u308c\u308b\u53ce\u5165\u3092\u4e0a\u56de\u3063\u3066\u3044\u3066\u96c6\u5ba2\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u640d\u3092\u3057\u3066\u3044\u305f\u308a\u3001\u4ed6\u306e\u5a92\u4f53\u3084\u65b9\u6cd5\u306e\u65b9\u304c\u5b89\u304f\u96c6\u5ba2\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\u305d\u3093\u306a\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3069\u306e\u3088\u3046\u306a\u6307\u6a19\u3092\u7528\u3044\u3066\u6bd4\u8f03\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\u305d\u308c\u304cCPA(Cost Per Action)\u3067\u3059\u3002<br \/>CPA\u3068\u306f1\u3064\u306e\u6210\u679c\u30841\u4eba\u306e\u9867\u5ba2\u7372\u5f97\u3092\u3059\u308b\u306e\u306b\u3069\u308c\u304f\u3089\u3044\u8cbb\u7528\u304c\u639b\u304b\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<br \/>CPA\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3088\u308a\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u5e83\u544a\u5a92\u4f53\u306e\u6bd4\u8f03\u691c\u8a0e\u3084\u5e83\u544a\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u51fa\u6765\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\u305d\u3053\u3067\u4eca\u56de\u306fCPA\u3068\u306f\u4f55\u3067\u3042\u308a\u3001\u7b97\u51fa\u65b9\u6cd5\u30fb\u6ce8\u610f\u70b9\u30fb\u4f8b\u306a\u3069\u3092\u56f3\u89e3\u3092\u7528\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\uff01<br \/><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010\u30ba\u30ab\u30a4\u30ba\u30e0\u3011\u6b63\u3057\u3044CPA\u3092\u628a\u63e1\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u30de\u30fc\u30b1\u62c5\u5f53\u8005\u306f\u5fc5\u305a\u77e5\u3063\u3066\u304a\u304d\u305f\u3044CPA\u3068\u306f\uff1f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RqvxOyO3l0g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2>CPA\u3068\u306f\u3069\u3046\u3044\u3046\u610f\u5473\uff1f\u306a\u305cCPA\u3092\u6e2c\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\uff1f<\/h2>\n<p>\u305d\u3082\u305d\u3082CPA\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>CPA(Cost Per Action)\u3068\u306f\u65e5\u672c\u8a9e\u3067\u300c\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u300d\u3068\u8a33\u3055\u308c\u30011\u3064\u306e\u6210\u679c\u30841\u4eba\u306e\u9867\u5ba2\u7372\u5f97\u3092\u3059\u308b\u306e\u306b\u3069\u308c\u304f\u3089\u3044\u8cbb\u7528\u304c\u639b\u304b\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u3064\u307e\u308a\u8cbb\u7528\u4f53\u52b9\u679c\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u6ce8\u610f\u70b9\u3068\u3057\u3066\u306f\u3001CPA\u304c\u9ad8\u3044\u307b\u3069\u9ad8\u3044\u8cbb\u7528\u3092\u304b\u3051\u3066\u9867\u5ba2\u7372\u5f97\u3092\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u3001\u4e00\u822c\u306bCPA\u304c\u5b89\u3051\u308c\u3070\u5b89\u3044\u307b\u3069\u826f\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u3067\u306f\u3001\u5e83\u544a\u904b\u7528\u306e\u969b\u306bCPA\u3092\u8a08\u6e2c\u3059\u308b\u7406\u7531\u3068\u306f\u306a\u3093\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u305d\u308c\u306f\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u3066\u5e83\u544a\u306e\u898b\u76f4\u3057\u306b\u6d3b\u304b\u3057\u305f\u308a\u3001\u4ed6\u5a92\u4f53\u306e\u5e83\u544a\u3068\u306e\u6bd4\u8f03\u304c\u51fa\u6765\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u3042\u308b\u5e83\u544aA\u3067\u306fCPA1,000\u5186\u3067\u3001\u5e83\u544aB\u3067\u306fCPA3,000\u5186\u3060\u3068\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u5834\u5408\u3001\u9867\u5ba2\u306e\u7372\u5f97\u306b\u95a2\u3057\u3066\u306f\u5e83\u544aA\u306e\u65b9\u304c\u8cbb\u7528\u52b9\u679c\u304c\u826f\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CPA\u306f\u5e83\u544a\u3092\u904b\u7528\u3059\u308b\u4e0a\u3067\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u6307\u6a19\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n<h2>CPA\u306e\u7b97\u51fa\u65b9\u6cd5\u306f\uff1f\u5177\u4f53\u4f8b\u3068\u3068\u3082\u306b\u89e3\u8aac\uff01<\/h2>\n<p>\u3067\u306fCPA\u306f\u3069\u306e\u3088\u3046\u306b\u8a08\u7b97\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u305d\u308c\u306f\u300e<strong>CPA = \u30b3\u30b9\u30c8 \u00f7 CV(\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3)\u6570<\/strong>\u300f\u3068\u3044\u3046\u8a08\u7b97\u3067\u7c21\u5358\u306b\u6c42\u3081\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30b9\u30c8\u3068\u306f\u5e83\u544a\u8cbb\u7528\u306e\u3053\u3068\u3067\u3001CV\u6570\u3068\u306f\u7372\u5f97\u3057\u305f\u6210\u679c\u30fb\u9867\u5ba2\u306e\u6570\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>CV\u304c\u4f55\u306b\u306a\u308b\u306e\u304b\u306f\u696d\u7a2e\u3084\u90e8\u9580\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u306b\u5e83\u544a\u3067\u306f\u65b0\u898f\u9867\u5ba2\u30fb\u5546\u54c1\u8cfc\u5165\u30fb\u4f1a\u54e1\u767b\u9332\u30fb\u4e88\u7d04\u6570\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306fCPA\u8a08\u7b97\u306e\u5177\u4f53\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5e83\u544aA\u306b500,000\u5186\u3092\u8cbb\u3084\u3057\u3066\u3001\u305d\u306e\u5e83\u544a\u7d4c\u7531\u306e\u4e88\u7d04\u6570\u3092200\u4ef6\u3068\u3057\u307e\u3057\u3087\u3046\u3002\uff08CV\u306f\u4e88\u7d04\u6570\u3068\u3057\u307e\u3059\u3002\uff09<\/p>\n<p>\u3053\u306e\u5834\u5408\u3001CPA\u306f\u300e\u30b3\u30b9\u30c8 \u00f7 CV\u6570\u300f\u306a\u306e\u3067500,000\u5186 \u00f7 200\u4ef6 = 2,500\u5186\u3068\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<h2>CPA\u3092\u6e2c\u308b\u969b\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f\u5927\u5207\u306a\u306e\u306f\u300e\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308bCV\u304b\uff1f\u300f<\/h2>\n<p><img decoding=\"async\" width=\"1240\" height=\"698\" src=\"\/wp-content\/uploads\/2021\/07\/cpa_z.jpg\" alt=\"\" class=\"wp-image-632\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/cpa_z.jpg 1240w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/cpa_z-300x169.jpg 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/cpa_z-1024x576.jpg 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/cpa_z-768x432.jpg 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/07\/cpa_z-960x540.jpg 960w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>CPA\u3092\u8a08\u6e2c\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u305d\u308c\u306f\u3001CV\u304c\u4e88\u7d04\u3001\u4f1a\u54e1\u767b\u9332\u3067\u3042\u3063\u305f\u969b\u306b\u3001CV\u3057\u305f\u5f8c\u306e\u9867\u5ba2\u306e\u6765\u5e97\u3001\u5165\u91d1\u304c\u3069\u308c\u307b\u3069\u306b\u306a\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001CV\u304c\u4e88\u7d04\u6570\u3067\u3042\u3063\u305f\u5834\u5408\u3001\u5e83\u544a\u3092\u7d4c\u7531\u3057\u3066\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306e\u6765\u5e97\u7387\u3084\u5165\u91d1\u984d\u304c\u975e\u5e38\u306b\u4f4e\u304b\u3063\u305f\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3046\u3059\u308b\u3068CPA\u3088\u308a\u3082\u5f97\u3089\u308c\u308b\u53ce\u5165\u304c\u4f4e\u304f\u306a\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u305d\u306e\u5e83\u544a\u3067\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3054\u3068\u306b\u640d\u3057\u3066\u3057\u307e\u3057\u307e\u3059\u3002<\/p>\n<p>\u3067\u3059\u306e\u3067\u3001\u5e83\u544a\u3092\u6bd4\u8f03\u3059\u308b\u969b\u306fCPA\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4e88\u7d04\u7387\u3084\u5165\u91d1\u984d\u3068\u3044\u3063\u305fCV\u5f8c\u306e\u9867\u5ba2\u306e\u884c\u52d5\u3092\u8868\u3059\u6307\u6a19\u3082\u542b\u3081\u3066\u6bd4\u8f03\u3059\u308b\u5fc5\u8981\u304c\u51fa\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u5b89\u6613\u306aCPA\u306e\u6bd4\u8f03\u3092\u3057\u3066\u3057\u307e\u3046\u3068\u58f2\u4e0a\u306e\u4f4e\u4e0b\u306b\u7e4b\u304c\u308b\u5834\u5408\u304c\u3042\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u6700\u8fd1\u3001WEB\u5e83\u544a\u306eCV\u304c\u6b63\u3057\u304f\u53d6\u5f97\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u554f\u984c\u3082\u767a\u751f\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u554f\u984c\u306f\u3053\u3061\u3089\u306e\u300c<a href=\"https:\/\/blog.since2020.jp\/adeffectiveness\/\"><strong>\u7dca\u6025\u4e8b\u614b\uff01Web\u5e83\u544a\u306e\u52b9\u679c\u30fbCV\u304c\u6b63\u3057\u304f\u53d6\u308c\u306a\u304f\u306a\u3063\u305f\uff01\uff1f\u5bfe\u51e6\u6cd5\u306a\u3069\u3092\u89e3\u8aac<\/strong><\/a>\u300d\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u5408\u308f\u305b\u3066\u8aad\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n<h2>\u6b63\u3057\u3044CPA\u3001\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308bCPA\u3067\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u628a\u63e1\u3057\u3088\u3046\uff01<\/h2>\n<p>CPA\u306f\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8868\u3059\u6307\u6a19\u3067\u3042\u308a\u3001\u5e83\u544a\u904b\u7528\u3092\u3057\u305f\u308a\u5e83\u544a\u3092\u898b\u76f4\u3057\u305f\u308a\u3059\u308b\u969b\u306b\u3068\u3066\u3082\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u307e\u3067CPA\u3092\u8a08\u6e2c\u3057\u3066\u304a\u3089\u305a\u3001\u306a\u3093\u3069\u306a\u304f\u5e83\u544a\u3092\u904b\u7528\u3057\u3066\u3044\u305f\u65b9\u3084\u5e83\u544a\u306e\u52b9\u679c\u304c\u3088\u304f\u5206\u304b\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u65b9\u306f\u662f\u975e\u4e00\u5ea6CPA\u3092\u8a08\u6e2c\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u6ce8\u610f\u70b9\u3068\u3057\u3066\u306f\u3001\u5e83\u544a\u304c\u3069\u308c\u307b\u3069\u53ce\u76ca\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u306b\u306fCV\u5f8c\u306e\u4e88\u7d04\u7387\u3084\u5165\u91d1\u984d\u306a\u3069\u3082\u8a08\u6e2c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>CPA\u3092\u5358\u7d14\u306b\u6bd4\u8f03\u3057\u3066\u5e83\u544a\u3092\u6c7a\u3081\u3066\u3057\u307e\u3046\u3068\u3001\u58f2\u4e0a\u306e\u4f4e\u4e0b\u306b\u7e4b\u304c\u3063\u3066\u3057\u307e\u3059\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u5a92\u4f53\u3054\u3068\u306b\u9867\u5ba2\u306e\u5c5e\u6027\u304c\u3042\u308b\u5834\u5408\u304c\u3042\u308a\u3001\u5e83\u544a\u5a92\u4f53\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u306f\u305d\u306e\u3053\u3068\u306b\u3082\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089CPA\u3092\u4e0b\u3052\u308b\u3053\u3068\u306f\u53ce\u76ca\u5897\u52a0\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u3082\u3057\u300eCPA\u3092\u7b97\u51fa\u3057\u3066\u307f\u305f\u304cCPA\u3092\u3082\u3063\u3068\u5b89\u304f\u3057\u305f\u3044\u300f\u3068\u601d\u3046\u65b9\u304c\u3044\u307e\u3057\u305f\u3089\u305c\u3072\u30ba\u30ab\u30a4\u30ba\u30e0\u307e\u3067\u3054\u76f8\u8ac7\u4e0b\u3055\u3044\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5e83\u544a\u306e\u52b9\u679c\u304c\u3044\u307e\u3044\u3061\u5206\u304b\u3089\u306a\u3044\u3001\u306a\u3093\u3068\u306a\u304f\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u65b9\u306f\u3044\u307e\u305b\u3093\u304b\uff1f\u3082\u3057\u304b\u3059\u308b\u3068\u3001\u5e83\u544a\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u304c\u5f97\u3089\u308c\u308b\u53ce\u5165\u3092\u4e0a\u56de\u3063\u3066\u3044\u3066\u96c6\u5ba2\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u640d\u3092\u3057\u3066\u3044\u305f\u308a\u3001\u4ed6\u306e\u5a92\u4f53\u3084\u65b9\u6cd5\u306e\u65b9\u304c\u5b89\u304f\u96c6\u5ba2\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e 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