{"id":730,"date":"2021-08-12T09:00:30","date_gmt":"2021-08-12T00:00:30","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=730"},"modified":"2022-06-16T20:42:55","modified_gmt":"2022-06-16T11:42:55","slug":"usp","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/usp\/","title":{"rendered":"USP\u3068\u306f\uff1f\u4eca\u306e\u6642\u4ee3\u3060\u304b\u3089\u3053\u305d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5927\u4e8b\u306b\u3057\u305f\u3044\u3082\u306e"},"content":{"rendered":"\n<p>\u7686\u3055\u3093\u306fUSP\u3068\u3044\u3046\u8a00\u8449\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\uff1f\u65e5\u672c\u3067\u306f\u307e\u3060\u307e\u3060\u8a8d\u77e5\u3055\u308c\u3066\u3044\u306a\u3044USP\u3067\u3059\u3002USP (Unique Selling Proposition)\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u8a00\u8449\u3067\u300c\u72ec\u81ea\u306e\u30a6\u30ea\u30fb\u5f37\u307f\u306e\u63d0\u6848\u300d\u3068\u3044\u3046\u610f\u5473\u306e\u3082\u306e\u3067\u3059\u3002\u5177\u4f53\u7684\u306bUSP\u3068\u306f\u4f55\u3092\u793a\u3059\u306e\u304b\u3092\u4eca\u65e5\u306f\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002<br \/><br \/>\u306a\u305cUSP\u304c\u5fc5\u8981\u306a\u306e\u304b\u3001\u3053\u308c\u304b\u3089\u306e\u65e5\u672c\u3067\u3082\u5fc5\u8981\u306a\u306e\u304b\u3092\u8003\u3048\u308b\u305f\u3081\u3001USP\u306b\u3064\u3044\u3066\u4eca\u65e5\u306f\u56f3\u89e3\u3057\u307e\u3059\u3002\u3042\u3089\u305f\u3081\u3066\u5927\u5207\u3055\u304c\u611f\u3058\u3089\u308c\u3066\u3044\u308bUSP\u306b\u3064\u3044\u3066\u3001\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010\u30ba\u30ab\u30a4\u30ba\u30e0\u3011USP\u3068\u306f\uff1f\u4eca\u306e\u6642\u4ee3\u3060\u304b\u3089\u3053\u305d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u5927\u4e8b\u306b\u3057\u305f\u3044\u3082\u306e\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9buuxDacNdI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2>USP\u3068\u306f\u4f55\u304b\uff1f\u4f55\u3092\u793a\u3059\u3082\u306e\u306a\u306e\u304b\uff1f<\/h2>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">USP (Unique Selling 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data-sheets-userformat=\"{\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u969b\u306b\u3001\u9762\u767d\u3044\u5e83\u544a\u3084\u30c7\u30b6\u30a4\u30f3\u304c\u304a\u3057\u3083\u308c\u306a\u5e83\u544a\u304c\u3082\u3066\u306f\u3084\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u5546\u54c1\u3092\u58f2\u308b\u969b\u306b\u306f\u3084\u306f\u308a\u72ec\u81ea\u6027\u3068\u9867\u5ba2\u306b\u4f55\u3092\u63d0\u4f9b\u3067\u304d\u308b\u306e\u304b\u3001\u5229\u76ca\u304c\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u3089\u304c\u660e\u78ba\u306b\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<br \/><\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u73fe\u4ee3\u306e\u3088\u3046\u306b\u591a\u304f\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u51fa\u56de\u308b\u4e2d\u3067\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u57fa\u6e96\u3068\u3057\u3066\u3001USP\u304c\u5927\u4e8b\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u6700\u8fd1\u3067\u3082\u307e\u305f\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u304cUSP\u3068\u8a00\u3048\u307e\u3059\u3002<br \/><\/span><\/p>\n\n<h2>\u306a\u305cUSP\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1fUSP\u3092\u51fa\u3059\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">USP\u304c\u306a\u305c\u5fc5\u8981\u306a\u306e\u304b\u3092\u3042\u3089\u305f\u3081\u3066\u8003\u3048\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002USP\u3092\u8003\u3048\u308b\u969b\u306b\u3001\u610f\u5916\u3068\u81ea\u793e\u3084\u5546\u54c1\u306e\u300c\u72ec\u81ea\u306e\u30a6\u30ea\u30fb\u5f37\u307f\u300d\u3092\u77e5\u3089\u306a\u3044\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u4f01\u696d\u304c\u8003\u3048\u3066\u3044\u308b\u300c\u72ec\u81ea\u306e\u30a6\u30ea\u30fb\u5f37\u307f\u300d\u3068\u5b9f\u969b\u306b\u9867\u5ba2\u304c\u8003\u3048\u3066\u3044\u308b\u5370\u8c61\u3068\u3067\u306f\u7570\u306a\u308b\u5834\u5408\u3082\u7d50\u69cb\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306eUSP\u3092\u77e5\u3063\u3066\u307f\u308b\u3053\u3068\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u5fc5\u8981\u306a\u3053\u3068\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<br \/><\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">USP\u3092\u51fa\u3059\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u81ea\u793e\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u3001\u9867\u5ba2\u306e\u7acb\u5834\u304b\u3089\u3042\u3089\u305f\u3081\u3066\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u5ba2\u89b3\u7684\u306b\u3001\u9867\u5ba2\u306e\u7acb\u5834\u304b\u3089\u898b\u308b\u3053\u3068\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e0a\u3067\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<br \/><\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u305d\u306e\u305f\u3081\u306b\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3057\u3063\u304b\u308a\u8abf\u3079\u308b\u3053\u3068\u3067\u3001\u6c17\u3065\u304b\u306a\u3044\u81ea\u793e\u306e\u300c\u72ec\u81ea\u306e\u30a6\u30ea\u30fb\u5f37\u307f\u300d\u3092\u591a\u304f\u767a\u898b\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<br \/><\/span><\/p>\n\n<h2>USP\u306e\u5177\u4f53\u7684\u306a\u5c0e\u304d\u51fa\u3057\u65b9\u304c\u77e5\u308a\u305f\u3044\uff01<\/h2>\n<p><img decoding=\"async\" width=\"1240\" height=\"698\" src=\"\/wp-content\/uploads\/2021\/08\/usp_z.jpg\" alt=\"\" class=\"wp-image-732\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/08\/usp_z.jpg 1240w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/08\/usp_z-300x169.jpg 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/08\/usp_z-1024x576.jpg 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/08\/usp_z-768x432.jpg 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/08\/usp_z-960x540.jpg 960w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u4f8b\u3048\u3070USP\u306e\u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001\u30c9\u30df\u30ce\u30d4\u30b6\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4f7f\u3063\u3066\u3044\u308b\u300c30\u5206\u4ee5\u5185\u306b\u5c4a\u304b\u306a\u3051\u308c\u3070\u7121\u6599\u300d\u3068\u3044\u3046\u30bb\u30fc\u30eb\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u591a\u304f\u306e\u5e97\u304c\u5473\u3084\u91cf\u3001\u4fa1\u683c\u306e\u5b89\u3055\u306a\u3069\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u3089\u3068\u306f\u7570\u306a\u308b\u81ea\u793e\u306e\u300c\u72ec\u81ea\u306e\u30a6\u30ea\u30fb\u5f37\u307f\u300d\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u9867\u5ba2\u306e\u300c\u65e9\u304f\u6e29\u304b\u3044\u30d4\u30b6\u3092\u98df\u3079\u305f\u3044\u300d\u3068\u3044\u3046\u30cb\u30fc\u30ba\u306b\u3001\u72ec\u81ea\u306e\u30a2\u30d4\u30fc\u30eb\u3092\u3057\u3066\u3044\u307e\u3059\u3002<br \/><\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u3046\u3057\u305f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u3082\u6c17\u4ed8\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u304c\u4ed6\u306b\u306f\u306a\u3044\u81ea\u793e\u306e\u5f37\u307f\u306b\u306a\u308a\u307e\u3059\u3002<br \/><\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u4f8b\u3048\u3070\u3001\u624b\u3092\u6c5a\u3055\u305a\u306b\u98df\u3079\u3084\u3059\u3044\u3001\u98df\u3079\u6b69\u304d\u3057\u3084\u3059\u3044\u30b5\u30a4\u30ba\u306a\u3069\u3001\u69d8\u3005\u306a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u304c\u4f7f\u3046\u5834\u9762\u3084\u5834\u6240\u3001\u6642\u9593\u7b49\u304b\u3089\u6398\u308a\u8d77\u3053\u3057\u3066\u3044\u3051\u3070\u3001\u591a\u304f\u306eUSP\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<br \/><\/span><\/p>\n\n<h2>USP\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3044\u304b\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u306e\u304b\u3082\u5927\u4e8b\uff01<\/h2>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">USP\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u5546\u54c1\u306e\u8cea\u3001\u4fa1\u683c\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u305e\u308c\u306b\u72ec\u81ea\u306e\u30a6\u30ea\u30fb\u5f37\u307f\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u3089\u3092\u898b\u3064\u3051\u3066\u3044\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<br \/><\/span><\/p>\n<p><span data-sheets-value=\"{\" 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