{"id":785,"date":"2021-08-30T09:00:09","date_gmt":"2021-08-30T00:00:09","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=785"},"modified":"2022-06-16T20:42:00","modified_gmt":"2022-06-16T11:42:00","slug":"uvp","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/uvp\/","title":{"rendered":"UVP\u3068\u306f\uff1fUSP\u3068\u306e\u9055\u3044\u304b\u3089UVP\u306e\u51fa\u3057\u65b9\u3092\u5177\u4f53\u7684\u306b\u3054\u7d39\u4ecb\uff01"},"content":{"rendered":"\n<p>\u7686\u3055\u3093\u306fUVP\u3068\u3044\u3046\u8a00\u8449\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u304b\uff1fUVP (Unique Value Proposition)\u306f\u3001\u300c\u72ec\u81ea\u306e\u4fa1\u5024\u306e\u63d0\u4f9b\u300d\u300c\u512a\u308c\u305f\u4fa1\u5024\u63d0\u6848\u300d\u306a\u3069\u3068\u8a33\u3055\u308c\u307e\u3059\u3002USP\u3068\u6df7\u540c\u3055\u308c\u304c\u3061\u306aUVP\u3067\u3059\u304c\u3001<br \/>\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u3092\u77e5\u3063\u3066\u304a\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<br \/>\u3068\u3082\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u4e0a\u3067\u5927\u5207\u306a\u3082\u306e\u3067\u3059\u306e\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u3092\u78ba\u8a8d\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\u307e\u305f\u3001UVP\u306e\u51fa\u3057\u65b9\u3092\u5177\u4f53\u7684\u306b\u3069\u3046\u3084\u3063\u3066\u51fa\u3057\u305f\u3089\u3044\u3044\u306e\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4eca\u65e5\u306f\u305d\u308c\u3089\u3092\u542b\u3081\u3066UVP\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u56f3\u89e3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010\u30ba\u30ab\u30a4\u30ba\u30e0\u3011UVP\u3068\u306f\uff1fUSP\u3068\u306e\u9055\u3044\u304b\u3089UVP\u306e\u51fa\u3057\u65b9\u3092\u5177\u4f53\u7684\u306b\u3054\u7d39\u4ecb\uff01\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VtMPZgOkc5Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2>UVP\u3068\u306f\u4f55\u304b\u3001USP\u3068\u306e\u9055\u3044\u306f\uff1f\u4f55\u3092\u793a\u3059\u3082\u306e\u306a\u306e\u304b\uff1f<\/h2>\n<p>UVP (Unique Value Proposition)\u306f\u300c\u72ec\u81ea\u306e\u4fa1\u5024\u306e\u63d0\u6848\u30fb\u63d0\u4f9b\u300d\u306a\u3069\u306e\u610f\u5473\u5408\u3044\u306e\u8a00\u8449\u3067\u3059\u3002UVP\u306b\u8fd1\u3044\u8a00\u8449\u3068\u3057\u3066<strong><a href=\"https:\/\/blog.since2020.jp\/usp\/\">USP (Unique Selling Proposition)<\/a><\/strong>\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u3061\u3089\u306f\u300c\u72ec\u81ea\u306e\u30a6\u30ea\u30fb\u5f37\u307f\u306e\u63d0\u6848\u300d\u306e\u610f\u5473\u3067\u3059\u3002<\/p>\n<p>\u307e\u305aUSP\u306e\u8a00\u8449\u306e\u6b74\u53f2\u3092\u305f\u3069\u308b\u3068\u30011940\u5e74\u4ee3\u306e\u30a2\u30e1\u30ea\u30ab\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u969b\u306b\u4f7f\u308f\u308c\u59cb\u3081\u307e\u3057\u305f\u3002\u305d\u3057\u3066USP\u300c\u72ec\u81ea\u306e\u30a6\u30ea\u3084\u5f37\u307f\u3092\u63d0\u6848\u300d\u3059\u308b\u305f\u3081\u306b\u3001\u8003\u3048\u3089\u308c\u3066\u3044\u3063\u305f\u306e\u304cUVP\u300c\u72ec\u81ea\u306e\u4fa1\u5024\u306e\u63d0\u6848\u30fb\u63d0\u4f9b\u300d\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u7af6\u5408\u76f8\u624b\u306b\u52dd\u3064\u306b\u306f\u3001\u4ed6\u3068\u306f\u9055\u3046\u30a6\u30ea\u3084\u5f37\u307f\u3092\u63d0\u6848\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u969b\u306b\u5fc5\u7136\u3068\u306a\u308b\u306e\u304c\u72ec\u81ea\u6027\u306e\u3042\u308b\u4fa1\u5024\u3092\u3044\u304b\u306b\u898b\u3064\u3051\u3066\u3044\u304f\u304b\u304c\u5927\u4e8b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u308c\u304c\u9867\u5ba2\u306e\u5fc3\u3092\u3064\u304b\u307f\u3001\u30cb\u30fc\u30ba\u3092\u3064\u304b\u3093\u3060\u3082\u306e\u3067\u3042\u308c\u3070\u3001\u5927\u304d\u306a\u30a2\u30d4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u3053\u305d\u304c\u5927\u304d\u306a\u4fa1\u5024\u3068\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3082\u91cd\u8981\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<h2>\u306a\u305cUVP\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1fUVP\u3092\u51fa\u3059\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/h2>\n<p>\u306a\u305cUVP\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u3042\u3089\u305f\u3081\u3066\u8003\u3048\u305f\u5834\u5408\u3001\u591a\u304f\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u767b\u5834\u3059\u308b\u6642\u4ee3\u306b\u306f\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3092\u3088\u308a\u304d\u3061\u3093\u3068\u30ad\u30e3\u30c3\u30c1\u3059\u308b\u3053\u3068\u304c\u5927\u4e8b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u304c\u6c42\u3081\u308b\u4fa1\u5024\u3068\u306f\u4f55\u306a\u306e\u304b\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u671f\u5f85\u3057\u3066\u3044\u308b\u3082\u306e\u306f\u4f55\u304b\u3001\u4f55\u3092\u8a55\u4fa1\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u5927\u4e8b\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001\u4f01\u696d\u304c\u9ad8\u5ea6\u306a\u6280\u8853\u3084\u30c7\u30b6\u30a4\u30f3\u3092\u81ea\u6162\u3068\u3057\u305f\u5834\u5408\u3067\u3082\u3001\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u8a55\u4fa1\u3057\u3066\u3044\u308b\u3082\u306e\u3068\u306f\u9055\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9055\u3046\u4f7f\u3044\u65b9\u304c\u8a55\u4fa1\u3055\u308c\u305f\u308a\u3001\u3082\u3063\u3068\u9055\u3046\u6a5f\u80fd\u304c\u5fc5\u8981\u3068\u3055\u308c\u305f\u308a\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>UVP\u3092\u51fa\u3059\u30e1\u30ea\u30c3\u30c8\u306f\u3001UVP\u3092\u51fa\u3059\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u305d\u308c\u304c\u672c\u5f53\u306b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u3082\u306e\u304b\u3092\u8003\u3048\u308b\u6a5f\u4f1a\u306b\u306a\u308b\u304b\u3089\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u610f\u5916\u3068\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u4fa1\u5024\u3068\u4f01\u696d\u304c\u76ee\u6307\u3057\u3066\u3044\u308b\u4fa1\u5024\u306b\u306f\u3001\u305a\u308c\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u306eUVP\u3092\u51fa\u3059\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u77e5\u308b\u6a5f\u4f1a\u3001\u9867\u5ba2\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u5b9f\u969b\u306b\u53d6\u308b\u6a5f\u4f1a\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n<h2>UVP\u306e\u4f5c\u308a\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306f\uff1f\u5177\u4f53\u7684\u306b\u3069\u3046UVP\u3092\u51fa\u3057\u3066\u3044\u3051\u3070\u3044\u3044\u306e\u304b\uff1f<\/h2>\n<p><img decoding=\"async\" width=\"1240\" height=\"698\" src=\"\/wp-content\/uploads\/2021\/08\/uvp_z.jpg\" alt=\"\" class=\"wp-image-787\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/08\/uvp_z.jpg 1240w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/08\/uvp_z-300x169.jpg 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/08\/uvp_z-1024x576.jpg 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/08\/uvp_z-768x432.jpg 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/08\/uvp_z-960x540.jpg 960w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>UVP\u306e\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u63d0\u6848\u30fb\u63d0\u4f9b\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u9867\u5ba2\u306e\u3053\u3068\u3092\u3088\u304f\u77e5\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n<p>\u6700\u521d\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30cb\u30fc\u30ba\u3092\u3057\u3063\u304b\u308a\u30ad\u30e3\u30c3\u30c1\u3059\u308b\u3053\u3068\u3067\u3001\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e2d\u5c0f\u4f01\u696d\u3067\u3001\u898f\u6a21\u304c\u5c0f\u3055\u304f\u3066\u7d4c\u6e08\u529b\u304c\u306a\u3044\u4f01\u696d\u3067\u3082\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u3084\u5730\u57df\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u30cb\u30c3\u30c1\u30c8\u30c3\u30d7\u4f01\u696d\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u3082\u3061\u308d\u3093\u3001\u5546\u54c1\u3067\u5dee\u5225\u5316\u3001\u72ec\u81ea\u306e\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u3082\u5927\u4e8b\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u6700\u65b0\u306e\u6280\u8853\u3084\u54c1\u8cea\u3001\u30b5\u30fc\u30d3\u30b9\u3067\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002 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(Unique Value Proposition)\u306f\u3001\u300c\u72ec\u81ea\u306e\u4fa1\u5024\u306e\u63d0\u4f9b\u300d\u300c\u512a\u308c\u305f\u4fa1\u5024\u63d0\u6848\u300d\u306a\u3069\u3068\u8a33\u3055\u308c\u307e\u3059\u3002USP\u3068\u6df7\u540c\u3055\u308c\u304c\u3061\u306aUVP\u3067\u3059\u304c\u3001\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u3092\u77e5\u3063\u3066 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