{"id":8389,"date":"2026-05-12T14:38:39","date_gmt":"2026-05-12T05:38:39","guid":{"rendered":"https:\/\/since2020.jp\/media\/?p=8389"},"modified":"2026-05-12T14:38:58","modified_gmt":"2026-05-12T05:38:58","slug":"google-sheet-market-basket-analysis","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/google-sheet-market-basket-analysis\/","title":{"rendered":"Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u59cb\u3081\u308b\u30de\u30fc\u30b1\u30c3\u30c8\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790"},"content":{"rendered":"\n

\u672c\u8a18\u4e8b\u3067\u306fGoogle\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3060\u3051\u3067\u3001\u7279\u5b9a\u306e\u5546\u54c1A<\/strong>\u3092\u8d77\u70b9\u306b\u300c\u4e00\u7dd2\u306b\u8cb7\u308f\u308c\u3084\u3059\u3044\u5546\u54c1\u300d\u3092\u62bd\u51fa\u3057\u3001\u8cfc\u8cb7\u306e\u7d50\u3073\u3064\u304d\u306e\u5f37\u3055\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3000\u30fb\u5bfe\u8c61<\/strong>: \u5546\u54c1A\u3092\u8cb7\u3063\u305f\u53d7\u6ce8<\/p>\n\n\n\n

\u3000\u30fb\u51fa\u3059\u6307\u6a19<\/strong>: \u4f75\u58f2\u56de\u6570\uff08\u4f75\u58f2\u53d7\u6ce8\u6570\uff09<\/strong> \u3068 \u4f75\u58f2\u7387\uff08= \u4fe1\u983c\u5ea6 \/ Confidence: A\u2192B\uff09<\/strong> \u3068 Lift\uff08\u30ea\u30d5\u30c8\u5024\uff09<\/strong><\/p>\n\n\n\n

\u3000\u30fb\u60f3\u5b9a\u3059\u308b\u30c7\u30fc\u30bf\u306e\u5217<\/strong>: A\u5217 \u53d7\u6ce8\u30b3\u30fc\u30c9 \/ B\u5217 \u5546\u54c1\u30b3\u30fc\u30c9 \/ C\u5217 \u5546\u54c1\u540d<\/p>\n\n\n\n

<\/strong>\u524d\u63d0\u30c7\u30fc\u30bf<\/strong><\/h3>\n\n\n\n

1\u3064\u306e\u53d7\u6ce8\u30b3\u30fc\u30c9\u306b\u8907\u6570\u306e\u5546\u54c1\u884c\u304c\u3076\u3089\u4e0b\u304c\u308b\u660e\u7d30\u30c7\u30fc\u30bf\u3092\u60f3\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

<\/strong>\u4eca\u56de\u306f\u300c\u5546\u54c1A\u8d77\u70b9\u300d\u3067\u898b\u308b<\/strong><\/h3>\n\n\n\n

\u5168\u30da\u30a2\uff08A\u00d7B\uff09\u3092\u4f5c\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5b9f\u52d9\u3067\u306f \u300c\u3053\u306e\u5546\u54c1\u306b\u4f55\u304c\u4e00\u7dd2\u306b\u8cb7\u308f\u308c\u3066\u3044\u308b\u304b\u300d \u3092\u77e5\u308a\u305f\u3044\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u3053\u3053\u3067\u306f\u5546\u54c1A\u8d77\u70b9\u3067\u9032\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

<\/strong>\u6307\u6a19\uff08\u4eca\u56de\u4f7f\u30463\u3064\uff09<\/strong><\/h3>\n\n\n\n

\u2460\u4f75\u58f2\u56de\u6570\uff08\u4f75\u58f2\u53d7\u6ce8\u6570\uff09<\/strong>: \u5546\u54c1A\u3068\u5546\u54c1B\u304c\u540c\u6642\u8cfc\u5165\u3055\u308c\u305f\u53d7\u6ce8\u6570\uff08\u56de\u6570\uff09<\/p>\n\n\n\n

\u2461\u4f75\u58f2\u7387\uff08= \u4fe1\u983c\u5ea6 \/ Confidence: A\u2192B\uff09<\/strong>: \u300cA\u3092\u8cb7\u3063\u305f\u53d7\u6ce8\u300d\u306e\u3046\u3061\u300cB\u3082\u8cb7\u3063\u305f\u53d7\u6ce8\u300d\u306e\u5272\u5408<\/p>\n\n\n\n

\u3000\u4f75\u58f2\u7387\uff08Confidence: A\u2192B\uff09 = \u4f75\u58f2\u53d7\u6ce8\u6570(A\u2229B) \/ A\u3092\u542b\u3080\u53d7\u6ce8\u6570(A)<\/p>\n\n\n\n

\u2462Lift\uff08\u30ea\u30d5\u30c8\u5024\uff09<\/strong>: \u300cA\u3092\u8cb7\u3063\u305f\u3068\u304d\u306bB\u3082\u8cb7\u308f\u308c\u308b\u78ba\u7387\u300d\u304c\u3001B\u306e\u901a\u5e38\u306e\u8cfc\u5165\u78ba\u7387\u3068\u6bd4\u3079\u3066\u3069\u308c\u3060\u3051\u9ad8\u3044\u304b\uff08\u4f4e\u3044\u304b\uff09<\/p>\n\n\n\n

\u3000Lift(A\u2192B) = Confidence(A\u2192B) \/ Support(B)<\/p>\n\n\n\n

\u3000Support(B) = B\u3092\u542b\u3080\u53d7\u6ce8\u6570(B) \/ \u5168\u53d7\u6ce8\u6570<\/p>\n\n\n\n

\u3000Lift > 1 \u306a\u3089A\u3068B\u306f\u4e00\u7dd2\u306b\u8cb7\u308f\u308c\u3084\u3059\u304f\u3001Lift = 1 \u306a\u3089A\u3068B\u306e\u8cfc\u5165\u306f\u72ec\u7acb\u306b\u8fd1\u3044\u3068\u89e3\u91c8\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

<\/strong>\u624b\u9806\uff08\u5168\u4f53\u50cf\uff09<\/strong><\/h3>\n\n\n\n

\u2460\u53d7\u6ce8\u00d7\u5546\u54c1\u3092\u30e6\u30cb\u30fc\u30af\u306b\u6574\u5f62\u3059\u308b<\/p>\n\n\n\n

\u2461\u5546\u54c1A\u3092\u542b\u3080\u53d7\u6ce8\u30b3\u30fc\u30c9\u3092\u62bd\u51fa\u3059\u308b<\/p>\n\n\n\n

\u2462\u5546\u54c1A\u53d7\u6ce8\u306b\u542b\u307e\u308c\u308b\u5546\u54c1\u3092\u96c6\u8a08\u3057\u3066\u300c\u540c\u6642\u8cfc\u5165\u30e9\u30f3\u30ad\u30f3\u30b0\u300d\u3092\u4f5c\u308b<\/p>\n\n\n\n

\u2463\u4f75\u58f2\u56de\u6570\u3068\u4fe1\u983c\u5ea6\uff08A\u2192B\uff09\u3092\u8a08\u7b97\u3059\u308b<\/p>\n\n\n\n

\u2464Support\uff08B\uff09\u3092\u51fa\u3057\u3066 Lift\uff08A\u2192B\uff09\u3092\u8a08\u7b97\u3059\u308b<\/p>\n\n\n\n

<\/strong>0. \u4e8b\u524d\u306b\u300c\u5546\u54c1A\u300d\u3092\u6c7a\u3081\u308b<\/strong><\/h3>\n\n\n\n

\u4f8b\u3068\u3057\u3066\u3001\u5546\u54c1A\u3092 P001\uff08\u30b3\u30fc\u30d2\u30fc\uff09<\/strong> \u3068\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3000\u3000\u30fb\u5546\u54c1A\u30b3\u30fc\u30c9: P001<\/code><\/p>\n\n\n\n

\u3000\u3000\u30fb\u4ee5\u964d\u306e\u5f0f\u4e2d\u306e P001<\/code> \u306f\u3001\u5206\u6790\u3057\u305f\u3044\u5546\u54c1\u30b3\u30fc\u30c9\u306b\u7f6e\u304d\u63db\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

<\/strong>1. \u30c7\u30fc\u30bf\u3092\u6574\u3048\u308b\uff08\u53d7\u6ce8\u00d7\u5546\u54c1\u306e\u30e6\u30cb\u30fc\u30af\u5316\uff09<\/strong><\/h3>\n\n\n\n

\u540c\u4e00\u53d7\u6ce8\u5185\u3067\u540c\u3058\u5546\u54c1\u304c\u8907\u6570\u884c\u3042\u308b\u5834\u5408\uff08\u6570\u91cf\u660e\u7d30\u306a\u3069\uff09\u306f\u96c6\u8a08\u304c\u6b6a\u3080\u305f\u3081\u3001\u307e\u305a \u53d7\u6ce8\u00d7\u5546\u54c1\u3092\u30e6\u30cb\u30fc\u30af<\/strong>\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u65b0\u3057\u3044\u30b7\u30fc\u30c8\uff08\u4f8b: \u6574\u5f62<\/code>\uff09\u306e A1 \u306b\u5165\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

=UNIQUE(\u5143\u30c7\u30fc\u30bf!A:C)\n<\/code><\/pre>\n\n\n\n
<\/strong>2. \u5546\u54c1A\u3092\u542b\u3080\u53d7\u6ce8\u30b3\u30fc\u30c9\u3092\u62bd\u51fa\u3059\u308b<\/strong><\/h3>\n\n\n\n
\u65b0\u3057\u3044\u30b7\u30fc\u30c8\uff08\u4f8b:A\u53d7\u6ce8<\/code> \uff09\u306e A1 \u306b\u5165\u308c\u307e\u3059\u3002<\/p>\n\n\n\n
=UNIQUE(FILTER(\u6574\u5f62!A:A, \u6574\u5f62!B:B=\"P001\"))\n<\/code><\/pre>\n\n\n\n
\u3053\u308c\u3067\u300c\u5546\u54c1A\u3092\u8cb7\u3063\u305f\u53d7\u6ce8\u30b3\u30fc\u30c9\u300d\u306e\u4e00\u89a7\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
<\/strong>3. \u5546\u54c1A\u53d7\u6ce8\u306b\u542b\u307e\u308c\u308b\u660e\u7d30\u3092\u53d6\u308a\u51fa\u3059<\/strong><\/h3>\n\n\n\n
\u65b0\u3057\u3044\u30b7\u30fc\u30c8\uff08\u4f8b:A\u660e\u7d30<\/code> \uff09\u306e A1 \u306b\u5165\u308c\u307e\u3059\u3002<\/p>\n\n\n\n
=UNIQUE(FILTER(\u6574\u5f62!A:B, ISNUMBER(MATCH(\u6574\u5f62!A:A, A\u53d7\u6ce8!A:A, 0))))\n<\/code><\/pre>\n\n\n\n
\u3053\u306e\u30b7\u30fc\u30c8\u306b\u306f\u3001\u5546\u54c1A\u3092\u542b\u3080\u53d7\u6ce8\u306b\u5165\u3063\u3066\u3044\u305f\u5168\u5546\u54c1\uff08A\u81ea\u8eab\u3082\u542b\u3080\uff09\u304c\u4e26\u3073\u307e\u3059\u3002<\/p>\n\n\n\n
<\/strong>4. \u540c\u6642\u8cfc\u5165\u30e9\u30f3\u30ad\u30f3\u30b0\uff08\u4f75\u58f2\u56de\u6570\uff09\u3092\u4f5c\u308b<\/strong><\/h3>\n\n\n\n
A\u660e\u7d30<\/code> \u3092\u5546\u54c1\u30b3\u30fc\u30c9\u5358\u4f4d\u3067\u96c6\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
\u65b0\u3057\u3044\u30b7\u30fc\u30c8\uff08\u4f8b: \u4f75\u58f2\u96c6\u8a08<\/code>\uff09\u306e A1 \u306b\u5165\u308c\u307e\u3059\u3002<\/p>\n\n\n\n
\u203band Col2 <> \u2018P001\u2019\u3067\u3001\u5546\u54c1A\u81ea\u8eab\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u51fa\u308b\u306e\u3092\u9664\u5916\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n
=QUERY(A\u660e\u7d30!A:B,\n\"select Col2, count(Col1) where Col2 is not null and Col2 <> 'P001' group by Col2 label count(Col1) '\u4f75\u58f2\u53d7\u6ce8\u6570'\",\n0\n)\n<\/code><\/pre>\n\n\n\n
<\/strong>5. \u4f75\u58f2\u7387\uff08A\u2192B\uff09\u3092\u8a08\u7b97\u3059\u308b<\/strong><\/h3>\n\n\n\n
5-1. A\u3092\u542b\u3080\u53d7\u6ce8\u6570\uff08\u5206\u6bcd\uff09<\/h3>\n\n\n\n
A\u53d7\u6ce8<\/code> \u306e\u4ef6\u6570\u3067\u3059\u3002<\/p>\n\n\n\n
=COUNTA(A\u53d7\u6ce8!A:A)\n<\/code><\/pre>\n\n\n\n
5-2. \u4f75\u58f2\u7387\uff08A\u2192B\uff09<\/h3>\n\n\n\n
\u4f75\u58f2\u53d7\u6ce8\u6570\u3092\u3001A\u53d7\u6ce8\u6570\u3067\u5272\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
\uff08\u4f8b: \u4f75\u58f2\u96c6\u8a08<\/code> \u306e B\u5217\u304c\u4f75\u58f2\u53d7\u6ce8\u6570\u306e\u5834\u5408\u3001C\u5217\u306b\uff09<\/p>\n\n\n\n
=B2 \/ COUNTA(A\u53d7\u6ce8!A:A)\n<\/code><\/pre>\n\n\n\n
<\/strong>6. Lift\uff08\u30ea\u30d5\u30c8\u5024\uff09\u3092\u8a08\u7b97\u3059\u308b<\/strong><\/h3>\n\n\n\n
Lift \u306f\u300cA\u3068B\u304c\u72ec\u7acb\u306b\u8cb7\u308f\u308c\u3066\u3044\u308b\u5834\u5408\u300d\u3068\u6bd4\u3079\u3066\u3001A\u2192B \u304c\u3069\u308c\u304f\u3089\u3044\u5f37\u3044\u304b\u3092\u898b\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n
\u3000\u30fbLift\uff08A\u2192B\uff09 = Confidence\uff08A\u2192B\uff09 \/ Support\uff08B\uff09<\/p>\n\n\n\n
\u3000\u30fbSupport\uff08B\uff09 = B\u3092\u542b\u3080\u53d7\u6ce8\u6570 \/ \u5168\u53d7\u6ce8\u6570<\/p>\n\n\n\n
6-1. \u5168\u53d7\u6ce8\u6570\uff08\u5206\u6bcd\uff09<\/h3>\n\n\n\n
\u30e6\u30cb\u30fc\u30af\u5316\u6e08\u307f\u306e \u6574\u5f62<\/code> \u304b\u3089\u53d7\u6ce8\u30b3\u30fc\u30c9\u306e\u30e6\u30cb\u30fc\u30af\u6570\u3092\u6570\u3048\u307e\u3059\u3002<\/p>\n\n\n\n
=COUNTUNIQUE(\u6574\u5f62!A:A)\n<\/code><\/pre>\n\n\n\n
6-2. Support\uff08B\uff09<\/h3>\n\n\n\n
Support(B) \u306f \u300cB\u304c\u542b\u307e\u308c\u308b\u53d7\u6ce8\u6570 \/ \u5168\u53d7\u6ce8\u6570\u300d<\/strong> \u306a\u306e\u3067\u3001\u300c\u660e\u7d30\u884c\u6570\u300d\u3067\u306f\u306a\u304f \u53d7\u6ce8\u30b3\u30fc\u30c9\u306e\u30e6\u30cb\u30fc\u30af\u6570<\/strong> \u3067\u6570\u3048\u307e\u3059\u3002<\/p>\n\n\n\n
\uff08\u4f8b: \u4f75\u58f2\u96c6\u8a08<\/code> \u306e A\u5217\u304c\u5546\u54c1\u30b3\u30fc\u30c9\u306e\u5834\u5408\uff09<\/p>\n\n\n\n
=COUNTUNIQUE(FILTER(\u6574\u5f62!A:A, \u6574\u5f62!B:B = A2)) \/ COUNTUNIQUE(\u6574\u5f62!A:A)\n<\/code><\/pre>\n\n\n\n
6-3. Lift\uff08A\u2192B\uff09<\/h3>\n\n\n\n
\uff08\u4f8b: C\u5217\u304c Confidence\u3001D\u5217\u304c Support(B) \u306e\u5834\u5408\u3001E\u5217\u306b\uff09<\/p>\n\n\n\n
=C2 \/ D2\n<\/code><\/pre>\n\n\n\n
<\/strong>\u5b9f\u52d9\u3067\u306e\u8aad\u307f\u65b9\uff08\u30b3\u30c4\uff09<\/strong><\/h3>\n\n\n\n
\u30fb\u4fe1\u983c\u5ea6\u304c\u9ad8\u3044\u5546\u54c1\u306f\u300c\u5408\u308f\u305b\u8cb7\u3044\u3055\u308c\u3084\u3059\u3044\u300d<\/p>\n\n\n\n
\u3000\u30bb\u30c3\u30c8\u63d0\u6848\u3001\u30ec\u30b3\u30e1\u30f3\u30c9\u3001\u540c\u68b1\u8a34\u6c42\u306e\u5019\u88dc\u306b\u306a\u308a\u307e\u3059<\/p>\n\n\n\n
\u30fb\u4f75\u58f2\u56de\u6570\u304c\u9ad8\u304f\u3066\u3082\u4fe1\u983c\u5ea6\u304c\u4f4e\u3044\u5834\u5408\u304c\u3042\u308b<\/p>\n\n\n\n
\u3000\u5546\u54c1A\u306e\u8cfc\u5165\u6570\u304c\u591a\u3044\u3068\u3001\u4f75\u58f2\u56de\u6570\u304c\u5897\u3048\u3066\u898b\u3048\u308b\u305f\u3081\u3067\u3059<\/p>\n\n\n\n
\u30fb\u4f75\u58f2\u7387\uff08Confidence\uff09\u306f\u6642\u7cfb\u5217\u3067\u3082\u8ffd\u3046<\/p>\n\n\n\n
\u3000\u8ca9\u4fc3\u30fb\u5b63\u7bc0\u6027\u30fb\u4fa1\u683c\u6539\u5b9a\u30fb\u5728\u5eab\u30fb\u5c0e\u7dda\u5909\u66f4\u306a\u3069\u3067\u5909\u52d5\u3059\u308b\u305f\u3081\u3001\u65bd\u7b56\u306e\u52b9\u679c\u691c\u8a3c\u3084\u7570\u5e38\u691c\u77e5\u306b\u4f7f\u3048\u307e\u3059<\/p>\n\n\n\n
<\/strong>\u307e\u3068\u3081<\/strong><\/h3>\n\n\n\n
Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3060\u3051\u3067\u3082\u3001\u6b21\u306e\u6d41\u308c\u3067\u300c\u5546\u54c1A\u3068\u4e00\u7dd2\u306b\u8cb7\u308f\u308c\u3084\u3059\u3044\u5546\u54c1\u300d\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
\u30fb\u660e\u7d30\u30c7\u30fc\u30bf\u3092 \u53d7\u6ce8\u00d7\u5546\u54c1\u3067\u30e6\u30cb\u30fc\u30af\u5316<\/strong> \u3057\u3066\u96c6\u8a08\u30d6\u30ec\u3092\u9632\u3050<\/p>\n\n\n\n
\u30fb\u5546\u54c1A\u3092\u542b\u3080\u53d7\u6ce8<\/strong> \u3092\u62bd\u51fa\u3057\u3001\u305d\u306e\u53d7\u6ce8\u306b\u542b\u307e\u308c\u308b\u5546\u54c1\u3092\u96c6\u8a08\u3059\u308b<\/p>\n\n\n\n
\u30fb\u4f75\u58f2\u56de\u6570<\/strong> \u3068 \u4f75\u58f2\u7387\uff08Confidence: A\u2192B\uff09<\/strong> \u3092\u51fa\u3057\u3066\u30e9\u30f3\u30ad\u30f3\u30b0\u5316\u3059\u308b<\/p>\n\n\n\n
\u30fb\u8ffd\u52a0\u3067 Support(B)<\/strong> \u3092\u7b97\u51fa\u3057\u3001Lift\uff08A\u2192B\uff09<\/strong> \u3067\u7d50\u3073\u3064\u304d\u306e\u5f37\u3055\u3092\u6bd4\u8f03\u3059\u308b<\/p>\n\n\n\n
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