{"id":878,"date":"2021-09-12T09:00:10","date_gmt":"2021-09-12T00:00:10","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=878"},"modified":"2022-06-16T20:32:51","modified_gmt":"2022-06-16T11:32:51","slug":"omo","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/omo\/","title":{"rendered":"OMO\u3068\u306f\uff1f\uff5e\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b0\u305f\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\uff5e"},"content":{"rendered":"\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u666e\u53ca\u3057\u3066\u6c17\u8efd\u306b\u3069\u3053\u3067\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001O2O\u3084\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\u305d\u3093\u306a\u4e2d\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u7121\u304f\u3059\u3053\u3068\u3067\u9867\u5ba2\u306b\u65b0\u305f\u306a\u8cfc\u5165\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308bOMO\u304c\u8a95\u751f\u3057\u307e\u3057\u305f\u3002<br \/>OMO\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u3068\u306e\u63a5\u70b9(\u30c1\u30e3\u30cd\u30eb)\u304c\u5897\u52a0\u3059\u308b\u4ee5\u4e0a\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<br \/>\u4eca\u56de\u306f\u305d\u3093\u306aOMO\u306b\u3064\u3044\u3066\u3001O2O\u30fb\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u6d3b\u7528\u4e8b\u4f8b\u306a\u3069\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\uff01<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010\u30ba\u30ab\u30a4\u30ba\u30e0\u3011OMO\u3068\u306f\uff1f\uff5e\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b0\u305f\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\uff5e\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VJsC1JaCYNM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u7121\u304f\u3057\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u5927\u5316\u3055\u305b\u308bOMO\u3068\u306f\uff1f<\/h2>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u305d\u3082\u305d\u3082OMO\u3068\u306f\u4e00\u4f53\u4f55\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">OMO(Online Merges with Offline)\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5b9f\u5e97\u8217\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u306e\u57a3\u6839\u3092\u7121\u304f\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u6982\u5ff5\u3067\u30012017\u5e74\u306bGoogle China \u306e\u5143\u4ee3\u8868\u3067\u3042\u308b\u674e\u958b\u5fa9(\u30ea\u30fb\u30ab\u30a4\u30d5)\u6c0f\u304c\u7d4c\u6e08\u7d19\u300cThe Economist\u300d\u306e\u4e2d\u3067\u7d39\u4ecb\u3057\u305f\u3053\u3068\u3067\u5e83\u304c\u308a\u59cb\u3081\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u65e5\u672c\u3067\u306f\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3084\u30b3\u30b9\u30e1\u696d\u754c\u306a\u3069\u3067\u6d3b\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u4e2d\u56fd\u3084\u30a2\u30e1\u30ea\u30ab\u3068\u6bd4\u3079\u308b\u3068OMO\u306f\u666e\u53ca\u3057\u3066\u3044\u306a\u3044\u3067\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">OMO\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u304b\u3089\u5f97\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d10\u3065\u3051\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u878d\u5408\u3055\u305b\u3066\u9867\u5ba2\u76ee\u7dda\u3067\u4fbf\u5229\u3067\u5229\u7528\u3057\u3084\u3059\u3044\u8cfc\u5165\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<br \/><\/span><\/p>\n\n<h2>\u9593\u9055\u3048\u3084\u3059\u3044O2O\u30fb\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068OMO\u3068\u306e\u9055\u3044\u306f\uff1f\u9867\u5ba2\u8996\u70b9\u304b\u3069\u3046\u304b\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u70b9\uff01<\/h2>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u3067\u306f<strong><a href=\"https:\/\/blog.since2020.jp\/o2o\/\">O2O<\/a><\/strong>\u3084\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\"><strong>\u30fb<a href=\"https:\/\/blog.since2020.jp\/o2o\/\">O2O<\/a>\u3068\u306e\u9055\u3044<\/strong><br \/>O2O(Online to Offline)\u3068\u306f\u30aa\u30f3\u30e9\u30a4\u30f3(web\u30b5\u30a4\u30c8\u3084SNS)\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3(\u5b9f\u5e97\u8217)\u3078\u9867\u5ba2\u3092\u8a98\u5c0e\u3057\u3066\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u3088\u3046\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u3064\u307e\u308a\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u3078\u306e\u9867\u5ba2\u306e\u6d41\u308c\u306f\u4e00\u65b9\u5411\u3067\u3042\u308a\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u308b\u3068\u3044\u3046\u4f01\u696d\u76ee\u7dda\u306e\u8003\u3048\u65b9\u3067\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<br \/>\u4f8b\u3048\u3070\u3001\u5e97\u306e\u8fd1\u304f\u3092\u6563\u6b69\u3059\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u30b9\u30de\u30db\u306e\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u30af\u30fc\u30dd\u30f3\u3092\u914d\u5e03\u3059\u308b\u3053\u3068\u3067\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8cb7\u3044\u7269\u3092\u4fc3\u3059\u306e\u306fO2O\u3067\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u65e5\u672c\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u4e2d\u5fc3\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u76f8\u6027\u304c\u826f\u304f\u3001O2O\u306f\u591a\u304f\u306e\u4f01\u696d\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306f\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5c0e\u7dda\u3068\u3044\u3046\u4f4d\u7f6e\u3065\u3051\u306b\u904e\u304e\u305a\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u58f2\u4e0a\u5411\u4e0a\u3068\u3044\u3046\u4f01\u696d\u76ee\u7dda\u3067\u3042\u308b\u306e\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084\u9867\u5ba2\u306b\u65b0\u305f\u306a\u4f53\u9a13\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u3002<\/span><\/p>\n<p><strong>\u30fb<a href=\"https:\/\/blog.since2020.jp\/omnichannel\/\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/a>\u3068\u306e\u9055\u3044<\/strong><br \/>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u533a\u5225\u305b\u305a\u9867\u5ba2\u3068\u69d8\u3005\u306a\u63a5\u70b9(\u30c1\u30e3\u30cd\u30eb)\u3092\u6301\u3061\u3001\u8cfc\u5165\u6a5f\u4f1a\u306e\u6700\u5927\u5316\u3092\u3059\u308b\u3053\u3068\u3067\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u3088\u3046\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n<p><strong><a href=\"https:\/\/blog.since2020.jp\/omnichannel\/\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/a><\/strong>\u3067\u306e\u63a5\u70b9(\u30c1\u30e3\u30cd\u30eb)\u3068\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u30fb\u516c\u5f0f\u30b5\u30a4\u30c8\u30fb\u5e97\u8217\u3067\u306e\u30c1\u30e9\u30b7\u914d\u5e03\u30fb\u5546\u54c1\u30ab\u30bf\u30ed\u30b0\u306a\u3069\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u533a\u5225\u3057\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e00\u898b\u3059\u308b\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068OMO\u3068\u306e\u9055\u3044\u306f\u7121\u3055\u305d\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u5b9f\u65bd\u3059\u308b\u76ee\u7684\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u591a\u304f\u6301\u3064\u3053\u3068\u3067\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cb7\u3044\u305f\u304f\u306a\u3063\u305f\u6642\u306b\u8cb7\u3048\u308b\u3088\u3046\u306b\u3057\u3066\u3001\u4f01\u696d\u76ee\u7dda\u3067\u8cfc\u5165\u6a5f\u4f1a\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001OMO\u3067\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u7121\u304f\u3057\u3066\u3001\u9867\u5ba2\u76ee\u7dda\u3067\u65b0\u305f\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<h2>OMO\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b2\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f\u30c7\u30fc\u30bf\u5206\u6790\u3068\u9867\u5ba2\u4f53\u9a13\u5411\u4e0a\u304c\u53ef\u80fd\u306b\uff01<\/h2>\n<p><img decoding=\"async\" width=\"1240\" height=\"698\" src=\"\/wp-content\/uploads\/2021\/09\/omo_z.jpg\" alt=\"\" class=\"wp-image-880\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/09\/omo_z.jpg 1240w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/09\/omo_z-300x169.jpg 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/09\/omo_z-1024x576.jpg 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/09\/omo_z-768x432.jpg 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/09\/omo_z-960x540.jpg 960w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p><span data-sheets-value=\"{\" data-sheets-userformat=\"{\">\u3067\u306f<strong><a href=\"https:\/\/blog.since2020.jp\/o2o\/\">O2O<\/a><\/strong>\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\u4f55\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br 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