{"id":8905,"date":"2026-06-18T06:54:28","date_gmt":"2026-06-17T21:54:28","guid":{"rendered":"https:\/\/since2020.jp\/media\/?p=8905"},"modified":"2026-06-18T06:54:28","modified_gmt":"2026-06-17T21:54:28","slug":"%e4%b8%80%e6%96%89%e9%85%8d%e4%bf%a1%e3%81%af%e3%82%82%e3%81%86%e9%99%90%e7%95%8c%e2%94%80%e2%94%80ai%e3%81%8c%e4%b8%80%e4%ba%ba%e3%81%b2%e3%81%a8%e3%82%8a%e3%81%ab%e3%81%9a%e3%81%a3%e3%81%a8","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/%e4%b8%80%e6%96%89%e9%85%8d%e4%bf%a1%e3%81%af%e3%82%82%e3%81%86%e9%99%90%e7%95%8c%e2%94%80%e2%94%80ai%e3%81%8c%e4%b8%80%e4%ba%ba%e3%81%b2%e3%81%a8%e3%82%8a%e3%81%ab%e3%81%9a%e3%81%a3%e3%81%a8\/","title":{"rendered":"\u4e00\u6589\u914d\u4fe1\u306f\u3082\u3046\u9650\u754c\u2500\u2500AI\u304c\u4e00\u4eba\u3072\u3068\u308a\u306b\u201c\u305a\u3063\u3068\u201d\u6700\u9069\u5316\u3059\u308bCustomer Lake\uff08Databricks Data+AI Summit 2026\uff09"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u3053\u306e\u8a18\u4e8b\u306e\u82af<\/strong> \u2014 \u30de\u30fc\u30b1\u306eAI\u5316\u3067\u3082\u5927\u4e8b\u306a\u306e\u306f2\u3064\u3002<strong>\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff08\u305d\u306e\u4eba\u306e\u201c\u4eca\u306e\u72b6\u6cc1\u201d\u3092\u8aad\u3080\uff1d\u7684\u5916\u308c\u306a\u58f2\u308a\u8fbc\u307f\u3092\u9632\u3050\uff09<\/strong>\u3068<strong>\u30ac\u30d0\u30ca\u30f3\u30b9\uff08\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5916\u306b\u51fa\u3055\u306a\u3044\uff0b\u6700\u5f8c\u306f\u4eba\u304c\u627f\u8a8d\uff09<\/strong>\u3002<\/p>\n\n\n\n<p>1:1\u306e\u6700\u9069\u5316\u3092\u3001\u5b89\u5168\u306b\u4e21\u7acb\u3055\u305b\u308b\u8a71\u3067\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u5bfe\u8c61\u3092\u6c7a\u3081\u2192\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u308a\u2192\u4e00\u6589\u306b\u914d\u4fe1\u3057\u3066\u7d42\u308f\u308a\u300d\u304c\u57fa\u672c\u3067\u3057\u305f\uff08<strong>\u30a6\u30a9\u30fc\u30bf\u30fc\u30d5\u30a9\u30fc\u30eb\u578b<\/strong>\uff1d\u4e0a\u6d41\u304b\u3089\u4e0b\u6d41\u3078\u4e00\u65b9\u5411\u306b\u6d41\u3059\u9032\u3081\u65b9\uff09\u3002\u3067\u3082\u4eca\u306f\u3001\u4eba\u3082AI\u3082\u8907\u6570\u306e\u7a93\u53e3\u3092\u884c\u304d\u6765\u3057\u3001\u8cb7\u3046\u5224\u65ad\u306f\u6570\u79d2\u3067\u8d77\u304d\u308b\u6642\u4ee3\u3002\u201c\u4f5c\u3063\u3066\u914d\u3063\u3066\u7d42\u308f\u308a\u201d\u306e\u4e00\u56de\u9650\u308a\u3067\u306f\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u306f\u5c4a\u304d\u307e\u305b\u3093\u3002Databricks\u306f\u3001\u3053\u308c\u3092\u6839\u672c\u304b\u3089\u5909\u3048\u308b <strong>Agentic CDP\u300cCustomer Lake\u300d<\/strong>\uff08CDP\uff1d\u9867\u5ba2\u30c7\u30fc\u30bf\u30921\u304b\u6240\u306b\u96c6\u3081\u3066\u6d3b\u7528\u3059\u308b\u57fa\u76e4\u3002Agentic\uff1dAI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u81ea\u52d5\u3067\u56de\u3059\uff09\u3068\u3001\u7d42\u308f\u3089\u306a\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 <strong>\u300cInfinity Campaign\u300d<\/strong> \u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u300c\u4e00\u6589\u914d\u4fe1\u300d\u3067\u306f\u5c4a\u304b\u306a\u3044\u306e\u304b<\/h2>\n\n\n\n<p>\u8cb7\u3044\u65b9\u305d\u306e\u3082\u306e\u304c\u5909\u308f\u3063\u305f\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI\u3068\u4eba\u304c\u4e00\u7dd2\u306b\u8cb7\u3046<\/strong>\uff08\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u8abf\u3079\u3066\u63d0\u6848\u3059\u308b\uff09<\/li>\n\n\n\n<li><strong>\u8cfc\u5165\u306e\u5224\u65ad\u304c\u6570\u79d2<\/strong>\u3067\u8d77\u304d\u308b<\/li>\n\n\n\n<li><strong>\u7a93\u53e3\uff08\u30c1\u30e3\u30cd\u30eb\uff09\u304c\u5897\u3048\u7d9a\u3051\u308b<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u3053\u3046\u3044\u3046\u76f8\u624b\u306b\u3001\u6570\u9031\u9593\u304b\u3051\u3066\u4f5c\u308b\u201c\u4e00\u56de\u9650\u308a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u201d\u3067\u306f\u8ffd\u3044\u3064\u3051\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u52b9\u304f\u306e\u304c<strong>\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\uff1d\u305d\u306e\u4eba\u306e\u300c\u4eca\u300d\u306e\u72b6\u6cc1<\/strong>\u3002\u6700\u65b0\u306e\u884c\u52d5\u30b7\u30b0\u30ca\u30eb\uff08\u76f4\u524d\u306b\u4f55\u3092\u898b\u305f\u30fb\u8cb7\u3063\u305f\u304b\uff09\u3092\u8aad\u3081\u306a\u3044\u3068\u3001<strong>\u3059\u3067\u306b\u8cb7\u3063\u305f\u5546\u54c1\u3092\u307e\u305f\u52e7\u3081\u308b<\/strong>\u3088\u3046\u306a\u201c\u7684\u5916\u308c\u201d\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Infinity Campaign\uff1a\u7d42\u308f\u3089\u306a\u3044\u201c\u5e38\u6642\u63a5\u5ba2\u201d<\/h2>\n\n\n\n<p><strong>Infinity Campaign<\/strong> \u306f\u3001\u59cb\u307e\u308a\u3082\u7d42\u308f\u308a\u3082\u306a\u3044\u300c<strong>\u30a8\u30d0\u30fc\u30b0\u30ea\u30fc\u30f3\uff08\u5e38\u6642\u7a3c\u50cd\uff09<\/strong>\u300d\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3002AI\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u5404\u9867\u5ba2\u306e\u6700\u65b0\u30b7\u30b0\u30ca\u30eb\u3092\u8aad\u307f\u3001<strong>\u6b21\u306e\u6700\u9069\u306a\u4e00\u624b\u3092\u81ea\u52d5\u3067\u6c7a\u3081\u3066\u5b9f\u884c<\/strong>\u3057\u307e\u3059\u3002LLM\u304c\u305d\u306e\u5834\u30671:1\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u306e\u3067\u3001<strong>\u4e8b\u524d\u306b\u4f5c\u308a\u8fbc\u3093\u3060ML\u30e2\u30c7\u30eb\u3059\u3089\u4e0d\u8981<\/strong>\u3002\u4eba\u306f<strong>\u6226\u7565\u30fb\u5168\u4f53\u306e\u6307\u63ee\u30fb\u6700\u7d42\u627f\u8a8d<\/strong>\u306b\u5c02\u5ff5\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Lake\uff1a\u30c7\u30fc\u30bf\u3092\u201c\u5916\u306b\u51fa\u3055\u306a\u3044\u201dCDP<\/h2>\n\n\n\n<p><strong>Customer Lake<\/strong> \u306f\u3001Databricks\u4e0a\u3067\u52d5\u304f<strong>Agentic CDP<\/strong>\u3002<strong>CDP\u3068\u306fCustomer Data Platform\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09<\/strong>\uff1d\u300c<strong>\u9867\u5ba2\u30c7\u30fc\u30bf\u30921\u304b\u6240\u306b\u96c6\u3081\u3066\u3001\u30de\u30fc\u30b1\u306b\u4f7f\u3048\u308b\u5f62\u306b\u6574\u3048\u308b\u57fa\u76e4<\/strong>\u300d\u306e\u3053\u3068\u3002<\/p>\n\n\n\n<p>\u6700\u5927\u306e\u7279\u5fb4\u306f\u3001<strong>\u30c7\u30fc\u30bf\u3092\u30ec\u30a4\u30af\u30cf\u30a6\u30b9\uff08\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u7f6e\u304d\u5834\uff09\u304b\u3089\u5916\u306b\u51fa\u3055\u305a\u306b\u51e6\u7406<\/strong>\u3059\u308b\u3053\u3068\u2014\u2014\u3053\u3053\u304c<strong>\u30ac\u30d0\u30ca\u30f3\u30b9\uff08\u7d71\u5236\uff09\u306e\u809d<\/strong>\u3067\u3059\u3002\u76ee\u6a19\u306f\u300c1\u65e51\u5104\u4ef6\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u4f53\u9a13\u300d\u3002\u4e2d\u8eab\u306f2\u3064\u306eAI\u3067\u3067\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Profile Agent\uff08\u9867\u5ba2\u3092\u77e5\u308bAI\uff09<\/strong>\uff1a\u30d0\u30e9\u30d0\u30e9\u306e\u30c7\u30fc\u30bf\u3092<strong>Customer 360\uff08\u9867\u5ba2\u306e\u5168\u4f53\u50cf\uff09<\/strong>\u306b\u81ea\u52d5\u3067\u307e\u3068\u3081\u308b\u3002\u5225\u3005\u306e\u30c7\u30fc\u30bf\u304c\u540c\u4e00\u4eba\u7269\u304b\u3092\u898b\u5206\u3051\u308b<strong>\u540d\u5bc4\u305b\uff08Identity Resolution\uff09<\/strong>\u306f\u3001\u96e3\u3057\u3044\u30b1\u30fc\u30b9\u3060\u3051LLM\u304c\u88dc\u3044\u3001\u6700\u5f8c\u306f\u4eba\u306e\u78ba\u8a8d\u306b\u56de\u305b\u308b\u3002\u7b2c\u4e09\u8005\u30c7\u30fc\u30bf\u3068\u306e\u7a81\u304d\u5408\u308f\u305b\u3082<strong>Clean Rooms\uff08\u4e92\u3044\u306b\u4e2d\u8eab\u3092\u898b\u305b\u5408\u308f\u305a\u306b\u7167\u5408\u3067\u304d\u308b\u201c\u5b89\u5168\u306a\u90e8\u5c4b\u201d\uff09<\/strong>\u3067\u3001\u30c7\u30fc\u30bf\u3092\u5916\u306b\u51fa\u3055\u305a\u306b\u5b9f\u65bd\u3002<\/li>\n\n\n\n<li><strong>Campaign Agent\uff08\u5c4a\u3051\u308bAI\uff09<\/strong>\uff1a\u81ea\u7136\u306a\u8a00\u8449\u3067\u300c\u3053\u3046\u3044\u3046\u4eba\u306b\u300d\u3068\u6307\u793a\u3059\u308b\u3068\u3001<strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u4f5c\u6210\u304b\u3089\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u8a08\u307e\u3067<\/strong>\u81ea\u52d5\u3002\u30ac\u30fc\u30c9\u30ec\u30fc\u30eb\uff08\u9038\u8131\u9632\u6b62\uff09\u30fb\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30fb\u52b9\u679c\u6e2c\u5b9a\u3082\u6a19\u6e96\u3002\u4ed5\u4e0a\u3052\u305f\u65bd\u7b56\u306f<strong>Reverse ETL\uff08\u6574\u3048\u305f\u30c7\u30fc\u30bf\u3092\u5e83\u544a\u30fbCX\u30c4\u30fc\u30eb\u3078\u623b\u3059\u9023\u643a\uff09<\/strong>\u3067\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u914d\u4fe1\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c7\u30e2\uff1aAI\u306e\u201c\u5224\u65ad\u201d\u307e\u3067\u898b\u3048\u308b<\/h2>\n\n\n\n<p>\u300c\u4e16\u754c\u521d\u306eGenTech CDP\u300d\u3068\u3057\u3066\u5b9f\u6f14\u3002Genie\u306b\u8a71\u3057\u304b\u3051\u3066\u300c\u4eca\u30b7\u30fc\u30ba\u30f3500\u4e07\u5186\u4ee5\u4e0a\u8cb7\u3063\u305f\u30d5\u30a1\u30f3\u300d\u306e\u3088\u3046\u306a<strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u8a00\u8449\u3067\u4f5c\u6210<\/strong>\u3002Campaign Agent\u306f\u9867\u5ba2\u3054\u3068\u306b\u9001\u308b\u30fb\u9001\u3089\u306a\u3044\u3092\u5224\u65ad\u3057\u3001\u305f\u3068\u3048\u3070\u9867\u5ba2\u300cMarcus\u300d\u3078\u306f<strong>\u3042\u3048\u3066\u914d\u4fe1\u3092\u898b\u9001\u3063\u305f\u7406\u7531<\/strong>\uff08\u8a55\u4fa1\u30fb\u30bf\u30a4\u30df\u30f3\u30b0\u30fb\u983b\u5ea6\u306e\u4e0a\u9650\u306a\u3069\uff09\u307e\u3067\u958b\u793a\u3057\u307e\u3059\u3002\u201c\u306a\u305c\u305d\u3046\u3057\u305f\u304b\u201d\u304c\u898b\u3048\u308b\u304b\u3089\u3001\u4eba\u306f\u5b89\u5fc3\u3057\u3066\u4efb\u305b\u3089\u308c\u3001\u5fc5\u8981\u306a\u3089\u6b62\u3081\u3089\u308c\u308b\u3002Customer Lake\u306f<strong>\u672c\u65e5\u3088\u308a\u30d7\u30ec\u30d3\u30e5\u30fc\u63d0\u4f9b<\/strong>\u958b\u59cb\u3002<\/p>\n\n\n\n<h2 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