{"id":9086,"date":"2026-06-21T13:30:14","date_gmt":"2026-06-21T04:30:14","guid":{"rendered":"https:\/\/since2020.jp\/media\/?p=9086"},"modified":"2026-06-21T13:30:14","modified_gmt":"2026-06-21T04:30:14","slug":"dais2026-customerlake-cdp","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/dais2026-customerlake-cdp\/","title":{"rendered":"\u300c\u5b8c\u74a7\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u30011\u65e510\u5104\u56de\u300d\u2014\u2014agentic CDP\u300cCustomerLake\u300d\u304c\u58ca\u3057\u305f\u3001CDP\u3068\u30c7\u30fc\u30bf\u306e\u8ddd\u96e2"},"content":{"rendered":"\n

Data + AI Summit 2026\u3001Day2\u306e\u57fa\u8abf\u8b1b\u6f14\u3002CustomerLake<\/strong> \u306e\u30a8\u30f3\u30b8\u30cb\u30a2\u30ea\u30f3\u30b0\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u7387\u3044\u308b Tasso Argyros<\/strong> \u6c0f\u306f\u3053\u3046\u5207\u308a\u51fa\u3057\u305f\u3002\u512a\u308c\u305f\u4f01\u696d\u306e80%\u304c\u9867\u5ba2\u4f53\u9a13\u3092\u4e3b\u6226\u5834\u306b\u7af6\u3063\u3066\u3044\u308b<\/strong>\u304c\u3001\u305d\u306e\u4f5c\u308a\u65b9\u305d\u306e\u3082\u306e\u304cAI\u306b\u3088\u3063\u3066\u63fa\u3089\u3044\u3067\u3044\u308b\u3001\u3068\u3002\u672c\u7a3f\u3067\u306f\u3001Databricks\u304c\u4e16\u306b\u554f\u3046 agentic CDP\u300cCustomerLake\u300d<\/strong> \u3092\u3001\u767b\u58c7\u30b9\u30e9\u30a4\u30c9\u3068\u30e9\u30a4\u30d6\u30c7\u30e2\u3068\u3068\u3082\u306b\u8ffd\u3046\u3002<\/p>\n\n\n\n

AI\u304c\u3001\u4eba\u3005\u306e\u300c\u8cb7\u3044\u65b9\u300d\u3092\u4f5c\u308a\u5909\u3048\u3066\u3044\u308b<\/h2>\n\n\n\n

\u4f55\u304b\u3092\u8cb7\u3046\u524d\u306b\u3001\u3042\u306a\u305f\u306fLLM\u306b\u76f8\u8ac7\u3059\u308b\u3060\u308d\u3046\u304b\u3002\u4f1a\u5834\u3067\u306f\u307b\u307c8\u5272\u304c\u624b\u3092\u6319\u3052\u305f\u3068\u3044\u3046\u3002\u3084\u304c\u3066\u4eba\u306f\u8abf\u67fb\u3082\u4fa1\u683c\u6bd4\u8f03\u3082\u8cfc\u5165\u3082\u914d\u9001\u624b\u914d\u3082\u3001\u3059\u3079\u3066\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306b\u59d4\u306d\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n\n\n\n

\u3053\u3053\u304b\u30892\u3064\u306e\u5730\u6bbb\u5909\u52d5\u304c\u8d77\u304d\u308b\u3002\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3068\u4eba\u304c\u4e00\u7dd2\u306b\u8cb7\u3046\u300d<\/strong>\u3053\u3068\u3001\u305d\u3057\u3066 \u300c\u8cfc\u8cb7\u5224\u65ad\u304c\u6570\u79d2\u3067\u8d77\u304d\u308b\u300d<\/strong> \u3053\u3068\u3060\u3002\u30b3\u30de\u30fc\u30b9\u304c\u30d8\u30c3\u30c9\u30ec\u30b9\u5316\u3057\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304cAPI\u3092\u4f7f\u3044\u3053\u306a\u305b\u3070\u3001\u6570\u65e5\u301c\u6570\u9031\u9593\u304b\u3051\u3066\u3044\u305f\u8cfc\u8cb7\u30b8\u30e3\u30fc\u30cb\u30fc\u304c\u79d2\u5358\u4f4d\u306b\u306a\u308b\u3002\u4eba\u9593\u306e\u6bb5\u53d6\u308a\u306f\u3001\u3082\u3046\u8ffd\u3044\u3064\u304b\u306a\u3044\u3002<\/p>\n\n\n\n

\"\u300cAI
\u300cAI is dramatically changing how people buy\u300d\u306e\u30b9\u30e9\u30a4\u30c9\u3002AI\u3078\u306e\u9069\u5fdc\u306f\u3082\u306f\u3084\u9078\u629e\u3067\u306f\u306a\u3044\u3068\u3057\u3001\u300c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3068\u4eba\u304c\u4e00\u7dd2\u306b\u8cb7\u3046\u300d\u300c\u8cfc\u8cb7\u5224\u65ad\u306f\u6570\u79d2\u3067\u8d77\u304d\u308b\u300d\u3068\u3044\u30462\u3064\u306e\u5909\u5316\u3092\u63d0\u793a\u3059\u308b<\/figcaption><\/figure>\n\n\n\n

\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u300c\u30a6\u30a9\u30fc\u30bf\u30fc\u30d5\u30a9\u30fc\u30eb\u300d\u3060\u3063\u305f\u2014\u2014\u305d\u306e\u578b\u304c\u9650\u754c\u3092\u8fce\u3048\u308b<\/h2>\n\n\n\n

\u5f93\u6765\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u9867\u5ba2\u5168\u4f53\u304b\u3089\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff09\u3092\u5207\u308a\u3001\u6570\u767e\u4e07\u4eba\u898f\u6a21\u306b\u5411\u3051\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u914d\u4fe1\u3057\u3066\u304d\u305f\u3002\u305d\u306e\u5236\u4f5c\u306f\u5178\u578b\u7684\u306a \u30a6\u30a9\u30fc\u30bf\u30fc\u30d5\u30a9\u30fc\u30eb<\/strong>\u3067\u3001\u6226\u7565\u30fbCustomer 360\uff08\u8907\u6570\u30bd\u30fc\u30b9\u3092\u7d71\u5408\u3057\u305f\u9867\u5ba2\u306e\u5358\u4e00\u30d3\u30e5\u30fc\uff09\u69cb\u7bc9\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u4f5c\u6210\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u914d\u4fe1\u3068\u6bb5\u304c\u4e0b\u308a\u3066\u3044\u304f\u3002<\/p>\n\n\n\n

\u3053\u306e\u30e2\u30c7\u30eb\u306f\u6a5f\u80fd\u3057\u3066\u304d\u305f\u304c\u3001\u9045\u3059\u304e\u308b\uff08\u6570\u9031\u9593 vs \u6570\u5206\uff09\uff0f\u771f\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u3067\u304d\u306a\u3044\uff08\u6570\u767e\u4e07\u4eba vs 1\u4eba\uff09\uff0f\u786c\u76f4\u7684\uff08\u56fa\u5b9a vs \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5224\u65ad\uff09<\/strong> \u3068\u3044\u30463\u3064\u306e\u5f31\u70b9\u3092\u62b1\u3048\u308b\u3002\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u79d2\u5358\u4f4d\u3067\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3092\u52d5\u304f\u6642\u4ee3\u306b\u3001\u3053\u306e\u578b\u306f\u901a\u7528\u3057\u306a\u3044<\/strong>\u2014\u2014\u8a3a\u65ad\u306f\u660e\u5feb\u3060\u3063\u305f\u3002<\/p>\n\n\n\n

\"\u300cTraditional
\u300cTraditional campaigns fall short\u300d\u306e\u30b9\u30e9\u30a4\u30c9\u3002Waterfall Campaign Model\u306b\u5927\u304d\u306a\u7981\u6b62\u30de\u30fc\u30af\u3092\u91cd\u306d\u3001\u9045\u3059\u304e\u308b\u30fb\u771f\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u4e0d\u53ef\u30fb\u786c\u76f4\u7684\u3068\u3044\u30463\u3064\u306e\u6b20\u70b9\u3092\u6307\u6458\u3059\u308b<\/figcaption><\/figure>\n\n\n\n

\u30a6\u30a9\u30fc\u30bf\u30fc\u30d5\u30a9\u30fc\u30eb\u3092\u300c\u7121\u9650\u30eb\u30fc\u30d7\u300d\u306b\u2014\u2014Infinity Campaigns<\/h2>\n\n\n\n

\u767a\u60f3\u306e\u8ee2\u63db\u306f\u3053\u3046\u3060\u3002\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u8cb7\u3044\u624b\u5074\u306b\u96e3\u984c\u3092\u6301\u3061\u8fbc\u3080\u306a\u3089\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u89e3\u306b\u3082\u3057\u3066\u3057\u307e\u3048\u3070\u3044\u3044<\/strong>\u3002\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u5272\u308a\u5f53\u3066\u3001\u6700\u65b0\u306e\u30b7\u30b0\u30ca\u30eb\u304b\u3089\u6b21\u306e\u6700\u5584\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3068\u305d\u306e\u500b\u4eba\u3060\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u751f\u6210\u3002\u9867\u5ba2\u304c\u53cd\u5fdc\u3059\u308c\u3070\u307e\u305f\u65b0\u305f\u306a\u30b7\u30b0\u30ca\u30eb\u304c\u751f\u307e\u308c\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3078\u623b\u308b\u2014\u2014\u9014\u5207\u308c\u306a\u3044\u7121\u9650\u306e\u30eb\u30fc\u30d7<\/strong>\u3060\u3002<\/p>\n\n\n\n

Databricks\u306f\u3053\u308c\u3092 Infinity Campaigns<\/strong> \u3068\u540d\u3065\u3051\u305f\u3002\u8a18\u53f7\u306f\u7121\u9650\u5927\uff08\u221e\uff09\u306b\u4f3c\u3066\u3044\u308b\u304c\u3001\u672c\u8cea\u306f\u5225\u306b\u3042\u308b\u2014\u2014\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u59cb\u307e\u308a\u3082\u7d42\u308f\u308a\u3082\u306a\u3044<\/strong>\u3002\u5e38\u6642\u7a3c\u50cd\u306e\u300c\u30a8\u30d0\u30fc\u30b0\u30ea\u30fc\u30f3\u300d\u306a\u30eb\u30fc\u30d7\u304c\u3001\u9867\u5ba2\u884c\u52d5\u3084\u4e8b\u696d\u76ee\u6a19\u3078\u81ea\u5f8b\u7684\u306b\u9069\u5fdc\u3059\u308b\u3002\u7121\u9650\u306a\u306e\u306f3\u3064\u2014\u2014\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u671f\u9593\uff0f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\uff0f\u30a2\u30af\u30b7\u30e7\u30f3\u307e\u3067\u306e\u901f\u5ea6\uff08\u30bc\u30ed\u30ec\u30a4\u30c6\u30f3\u30b7\uff09<\/strong>\u3067\u3001\u30eb\u30fc\u30d7\u56f3\u306b\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u7121\u9650\u3082\u6dfb\u3048\u3089\u308c\u308b\u3002\u305d\u3057\u3066 \u4eba\u9593\u306f\u9000\u5834\u3057\u306a\u3044<\/strong>\u2014\u2014\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u6226\u7565\u5bb6\u30fb\u904b\u7528\u8005\u30fb\u6700\u7d42\u627f\u8a8d\u8005\u3068\u3057\u3066\u4e2d\u5fc3\u306b\u6b8b\u308b\u3002<\/p>\n\n\n\n

\"\u300cInfinity
\u300cInfinity Campaigns\u300d\u306e\u30b9\u30e9\u30a4\u30c9\u3002\u7121\u9650\u5927\u306e\u30eb\u30fc\u30d7\u56f3\u3068\u3068\u3082\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u307e\u3067\u306e\u901f\u5ea6\u304c\u3044\u305a\u308c\u3082\u7121\u9650\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3001\u4eba\u9593\u306f\u6226\u7565\u5bb6\u30fb\u904b\u7528\u8005\u30fb\u6700\u7d42\u627f\u8a8d\u8005\u3068\u3057\u3066\u6b8b\u308b\u3068\u660e\u8a18\u3059\u308b<\/figcaption><\/figure>\n\n\n\n

CDP\u306f\u3001\u30c7\u30fc\u30bf\u304b\u3089\u5207\u308a\u96e2\u3055\u308c\u3066\u304d\u305f<\/h2>\n\n\n\n

\u3053\u308c\u307e\u3067\u306a\u3089\u7b54\u3048\u306f CDP\uff08Customer Data Platform\uff09<\/strong>\u3060\u3063\u305f\u3002\u751f\u30c7\u30fc\u30bf\u3092Customer 360\u3078\u6574\u3048\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7d44\u3080UI\u3092\u63d0\u4f9b\u3057\u3001Reverse ETL\uff08rETL\uff09<\/strong> \u3067\u30e1\u30fc\u30eb\u3084\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u9001\u308a\u51fa\u3059\u30d3\u30b8\u30cd\u30b9\u30a2\u30d7\u30ea\u3060\u3002<\/p>\n\n\n\n

\u554f\u984c\u306f\u305d\u306e\u7acb\u3061\u4f4d\u7f6e\u306b\u3042\u308b\u3002CDP\u306f\u30df\u30c9\u30eb\u30a6\u30a7\u30a2\u3067\u3042\u308a\u3001\u30c7\u30fc\u30bf\u304b\u3089\u5207\u308a\u96e2\u3055\u308c\u3066\u3044\u305f<\/strong>\u3002\u30eb\u30fc\u30eb\u30d9\u30fc\u30b9\u306e\u9759\u7684\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u4f5c\u308a\u30011\u5bfe\u591a\uff081:Many\uff09\u3067\u914d\u4fe1\u3059\u308b\u8a2d\u8a08\u3060\u304b\u3089\u3060\u3002\u3060\u304c\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u50cd\u304b\u305b\u308b\u306b\u306f\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8<\/strong>\u304c\u8981\u308a\u3001\u305d\u308c\u306f\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u68f2\u3080\u5834\u6240\u306b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002Argyros \u6c0f\u306e\u7dcf\u62ec\u306f\u2014\u2014\u300cCDP\u306f\u3001\u30c7\u30fc\u30bf\u30fb\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304b\u3089\u5207\u308a\u96e2\u3055\u308c\u3066\u304d\u305f\u300d<\/strong>\u3002Infinity Campaigns\u3092\u52d5\u304b\u3059\u306b\u306f\u3001\u65b0\u4e16\u4ee3\u306eCDP\u304c\u8981\u308b\u3002<\/p>\n\n\n\n

\"\u300cWhat
\u300cWhat about CDPs?\u300d\u306e\u30b9\u30e9\u30a4\u30c9\u3002\u751f\u30c7\u30fc\u30bf\u306eCustomer 360\u5316\u2192\u30eb\u30fc\u30eb\u30d9\u30fc\u30b9\u306e\u9759\u7684\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5316\u2192Reverse ETL\u3067MarTech\u30781:Many\u914d\u4fe1\u3068\u3044\u30463\u6bb5\u968e\u3092\u56f3\u793a\u3057\u3001CDP\u304c\u30c7\u30fc\u30bf\u30fb\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304b\u3089\u5207\u308a\u96e2\u3055\u308c\u3066\u304d\u305f\u3068\u6307\u6458\u3059\u308b<\/figcaption><\/figure>\n\n\n\n

\u300cagentic CDP\u300d\u3068\u3044\u3046\u65b0\u30ab\u30c6\u30b4\u30ea\u2014\u2014\u305d\u306e\u6b63\u4f53\u306fCustomerLake<\/h2>\n\n\n\n

\u305d\u306e\u65b0\u4e16\u4ee3\u3092\u3001Databricks\u306f agentic CDP<\/strong> \u3068\u547c\u3076\u3002\u6761\u4ef6\u306f3\u3064\u2014\u2014\u30ec\u30a4\u30af\u30cf\u30a6\u30b9\u306b\u57cb\u3081\u8fbc\u307e\u308c\u3066\u3044\u308b\uff08Lakehouse embedded\uff09<\/strong>\u3053\u3068\u3001LLM\u3092\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u306e\u4e2d\u6838\u306b\u636e\u3048\u3066\u3044\u308b\uff08Born in the agentic era\uff09<\/strong>\u3053\u3068\u3001\u305d\u3057\u3066 Infinity Campaigns\u3092\u99c6\u52d5\u3067\u304d\u308b<\/strong>\u3053\u3068\u3002\u30b3\u30d1\u30a4\u30ed\u30c3\u30c8\u3067\u306f\u306a\u304f\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3053\u305d\u304c\u52d5\u4f5c\u306e\u4e2d\u5fc3\u306b\u306a\u308b\u8a2d\u8a08\u3060\u3002<\/p>\n\n\n\n

\u300c\u6211\u3005\u306f\u6700\u521d\u671f\u306b\u6295\u5165\u3059\u308b\u4e00\u793e\u3060\u300d\u3068 Argyros \u6c0f\u304c\u5ba3\u8a00\u3057\u305f\u305d\u306e\u88fd\u54c1\u304c CustomerLake<\/strong>\u3002\u30bf\u30b0\u30e9\u30a4\u30f3\u306f \u300cThe perfect customer experience \u2014 a billion times a day\u300d<\/strong>\u3002\u6027\u683c\u306f Embedded<\/strong>\uff08\u30ec\u30a4\u30af\u30cf\u30a6\u30b9\u57cb\u3081\u8fbc\u307f\u3067\u30c7\u30fc\u30bf\u304c\u5916\u306b\u51fa\u305a\u3001Unity Catalog\uff08Databricks\u306e\u30c7\u30fc\u30bf\/AI\u30ac\u30d0\u30ca\u30f3\u30b9\u6a5f\u69cb\uff09\u306e\u30ac\u30d0\u30ca\u30f3\u30b9\u3092\u5f15\u304d\u7d99\u3050\uff09\u30fbDemocratized<\/strong>\uff08\u30d3\u30b8\u30cd\u30b9\u5411\u3051UI\uff09\u30fbAutonomous<\/strong>\uff081\u5bfe1\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\uff09\u306e3\u3064\u3060\u3002<\/p>\n\n\n\n

\"\u300cCustomerLake\u300d\u306e\u88fd\u54c1\u7d39\u4ecb\u30b9\u30e9\u30a4\u30c9\u3002\u30bf\u30b0\u30e9\u30a4\u30f3\u300cThe
\u300cCustomerLake\u300d\u306e\u88fd\u54c1\u7d39\u4ecb\u30b9\u30e9\u30a4\u30c9\u3002\u30bf\u30b0\u30e9\u30a4\u30f3\u300cThe perfect customer experience \u2014 a billion times a day\u300d\u3068\u3068\u3082\u306b\u3001Embedded\u30fbDemocratized\u30fbAutonomous\u306e3\u3064\u306e\u6027\u683c\u3092\u793a\u3059<\/figcaption><\/figure>\n\n\n\n

Profile Agents\u3068Campaign Agents\u2014\u2014\u751f\u30c7\u30fc\u30bf\u304b\u30891\u5bfe1\u306e\u914d\u4fe1\u307e\u3067<\/h2>\n\n\n\n

CustomerLake\u306f2\u3064\u306e\u30e2\u30b8\u30e5\u30fc\u30eb\u304b\u3089\u6210\u308b\u3002\u3072\u3068\u3064\u306f Profile Agents<\/strong>\u2014\u2014\u751f\u30c7\u30fc\u30bf\u304b\u3089Customer 360\u3078\u81f3\u308b\u5de5\u7a0b\u3092\u81ea\u52d5\u5316\u3059\u308b\u3002\u6838\u306f Identity Resolution\uff08ID\u89e3\u6c7a\uff09<\/strong>\u3067\u3001\u5171\u6709\u30ad\u30fc\u306e\u306a\u3044\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304b\u3089\u540c\u4e00\u9867\u5ba2\u3092\u78ba\u7387\u7684\u306b\u898b\u629c\u304f\u3002\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u751f\u6210\u306e\u30eb\u30fc\u30eb\u2192LLM\u306e\u4f8b\u5916\u51e6\u7406<\/strong>\u2192\u5fc5\u8981\u306a\u3089 \u4eba\u9593\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/strong>\u3068\u3044\u30463\u6bb5\u30d5\u30a9\u30fc\u30eb\u30d0\u30c3\u30af\u3092\u3001Agentic Learning Loop<\/strong> \u3067\u6539\u5584\u3057\u7d9a\u3051\u308b\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3082 Databricks Clean Rooms<\/strong>\uff08\u4e92\u3044\u306e\u751f\u30c7\u30fc\u30bf\u3092\u958b\u793a\u305b\u305a\u7a81\u5408\u3067\u304d\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u74b0\u5883\uff09\u3067\u3001\u5927\u624b\u30d7\u30ed\u30d0\u30a4\u30c0\u306e Identity Graph<\/strong>\uff08\u9867\u5ba2ID\u306e\u9023\u643a\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff09\u3078\u5b89\u5168\u306b\u7a81\u5408\u3067\u304d\u308b\u3002<\/p>\n\n\n\n

\u3082\u3046\u3072\u3068\u3064\u304c Campaign Agents<\/strong>\u3002\u300c\u7e41\u5fd9\u671f\u306b\u8ffd\u52a0\u3067100\u4e07\u30c9\u30eb\uff08$1M\uff09\u3092\u751f\u3080\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u3063\u3066\u300d\u3068\u3044\u3063\u305f\u30d7\u30ed\u30f3\u30d7\u30c8\u304b\u3089\u8a08\u753b\u6848\u3092\u751f\u6210\u3057\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u627f\u8a8d\u3059\u308b\u3068\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u500b\u4eba\u3054\u3068\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u62c5\u3046\u3002\u571f\u53f0\u306f\u3084\u306f\u308a Infinity Campaigns<\/strong> \u3060\u3002<\/p>\n\n\n\n

\"\u300cCustomerLake\u300d\u306e\u5168\u4f53\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u56f3\u3002Profile
\u300cCustomerLake\u300d\u306e\u5168\u4f53\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u56f3\u3002Profile Agents\uff08Customer 360\u30fbIdentity Resolution\u306a\u3069\uff09\u3068Campaign Agents\uff08Audience Automation\u30fbReal-Time Personalization\u30fbInfinity Campaigns\u306a\u3069\uff09\u304c\u3001\u5de6\u306eData Ingestion\u3068\u53f3\u306eReverse ETL\u306b\u631f\u307e\u308c\u3066\u914d\u7f6e\u3055\u308c\u308b<\/figcaption><\/figure>\n\n\n\n
\"\u300c1st
\u300c1st Party Agentic Identity Resolution\u300d\u306e\u30b9\u30e9\u30a4\u30c9\u3002\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u751f\u6210\u30eb\u30fc\u30eb\u2192LLM\u306b\u3088\u308b\u4f8b\u5916\u51e6\u7406\u2192\uff08\u5fc5\u8981\u6642\uff09\u4eba\u9593\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u3044\u30463\u6bb5\u30d5\u30a9\u30fc\u30eb\u30d0\u30c3\u30af\u304c\u3001Agentic Learning Loop\u3078\u9084\u6d41\u3059\u308b\u69cb\u6210\u3092\u793a\u3059<\/figcaption><\/figure>\n\n\n\n

\u30e9\u30a4\u30d6\u30c7\u30e2\u2014\u2014\u30d7\u30ed\u30f3\u30d7\u30c8\u4e00\u767a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304b\u3089\u30011\u5bfe1\u306e\u610f\u601d\u6c7a\u5b9a\u307e\u3067<\/h2>\n\n\n\n

Justin \u6c0f\u304c\u767b\u58c7\u3057\u3001\u67b6\u7a7a\u306e\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9\u300cBricksport\u300d\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u3057\u3066\u30c7\u30e2\u3092\u898b\u305b\u305f\u3002\u65b0\u898f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f Genie<\/strong>\uff08Databricks\u306e\u81ea\u7136\u8a00\u8a9e\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3002\u30d7\u30ed\u30f3\u30d7\u30c8\u304b\u3089SQL\u3092\u751f\u6210\u3059\u308b\uff09\u306b\u4efb\u305b\u308b\u3002\u300c\u30b0\u30c3\u30ba\u306b500\u30c9\u30eb\u8d85\u3092\u4f7f\u3063\u305fTeam USA\u30d5\u30a1\u30f3\u3092\u542b\u3081\u3001USA Fan Kit\u8cfc\u5165\u6e08\u307f\u306f\u9664\u5916\u300d\u3068\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u8cbc\u308b\u3068\u3001Genie\u306f\u7d0480\u4e07\u4eba\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u751f\u6210\u3002\u88cf\u3067\u52d5\u304f\u751f\u6210SQL<\/strong>\u3082\u305d\u306e\u307e\u307e\u78ba\u8a8d\u3067\u304d\u308b\u3002<\/p>\n\n\n\n

\u7d9a\u3044\u3066\u7a3c\u50cd\u4e2d\u306eInfinity Campaign\u300cIn-Venue Fan Experience\u300d\u3078\u3002\u5727\u5dfb\u306f Agents\u30bf\u30d6<\/strong>\u3060\u3002\u3042\u308b\u9867\u5ba2\uff08Marcus\uff09\u306b\u306f\u300cDeferred\uff08\u4fdd\u7559\uff09<\/strong>\u300d\u2014\u2014\u3044\u307e\u4f55\u3082\u9001\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u6c7a\u5b9a\u3067\u3001\u89b3\u6226\u3084\u30a2\u30d7\u30ea\u5229\u7528\u306a\u3069\u306e\u30b7\u30b0\u30ca\u30eb\u304b\u3089\u9ad8\u4fe1\u983c\u306e\u8cfc\u5165\u610f\u56f3\u304c\u8db3\u308a\u306a\u3044\u3068\u5224\u65ad\u3057\u305f\u7406\u7531\u307e\u3067\u8fbf\u308c\u308b\u3002\u5225\u306e\u9867\u5ba2\u306b\u306f\u5ea7\u5e2d\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c915%\u30aa\u30d5\u306e\u30af\u30fc\u30dd\u30f3\u3064\u304d\u30e1\u30fc\u30eb\u304c\u751f\u6210\u3055\u308c\u308b\u3002No ML needed<\/strong>\u2014\u2014\u6a5f\u68b0\u5b66\u7fd2\u3092\u4f55\u30ab\u6708\u3082\u304b\u3051\u305a\u3068\u3082\u3001LLM\u3092\u8ef8\u306b\u3059\u3050\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u304c\u59cb\u307e\u308a\u3001\u30ac\u30fc\u30c9\u30ec\u30fc\u30eb\u30fb\u8a08\u6e2c\u307e\u3067\u540c\u68b1\u3067\u52d5\u304f\u3002<\/p>\n\n\n\n

\u300c\u5f85\u671b\u306e\u300d\u6a5f\u80fd\u3068\u3057\u3066\u3001Lakeflow Connect<\/strong>\uff08Databricks\u306e\u30de\u30cd\u30fc\u30b8\u30c9\u306a\u30c7\u30fc\u30bf\u9023\u643a\u57fa\u76e4\uff09\u642d\u8f09\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u306a\u30de\u30cd\u30fc\u30b8\u30c9 Reverse ETL<\/strong> \u30b3\u30cd\u30af\u30bf\u3082\u767b\u5834\u3057\u305f\u3002Adobe\u30fbBraze\u30fbMeta\u30fbGoogle Ads\u30fbTikTok\u3068\u3044\u3063\u305f\u5148\u3078\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u63a5\u7d9a\u3067\u304d\u3001\u7d0420\u30b3\u30cd\u30af\u30bf<\/strong>\u3067\u7acb\u3061\u4e0a\u3052\u5e74\u672b\u307e\u3067\u306b\u5341\u6570\u500b\u3092\u8ffd\u52a0\u3059\u308b\u3068\u3044\u3046\u3002CustomerLake\u306f2026\u5e746\u6708\u3088\u308a private preview<\/strong>\u3060\u3002<\/p>\n\n\n\n

\"\u30c7\u30e2\u3067\u793a\u3055\u308c\u305f\u7a3c\u50cd\u4e2d\u306eInfinity
\u30c7\u30e2\u3067\u793a\u3055\u308c\u305f\u7a3c\u50cd\u4e2d\u306eInfinity Campaign\u300cIn-Venue Fan Experience\u300d\uff08Live\uff09\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3002\u8a55\u4fa1\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb38.5k\u30fb\u7dcf\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f369.3k\uff08+70.8%\uff09\u30fb\u7dcf\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f33.6k\uff08+41.2%\uff09\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u73875.2%\u3068\u3001\u65e5\u5225\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u8868\u793a\u3059\u308b<\/figcaption><\/figure>\n\n\n\n

\u62bc\u3055\u3048\u3069\u3053\u308d<\/h2>\n\n\n\n

\u767a\u8868\u304c\u793a\u3057\u305f\u306e\u306f\u3001\u300c\u3088\u308a\u8ce2\u3044\u30e2\u30c7\u30eb\u300d\u3067\u306f\u306a\u304f\u300c\u30c7\u30fc\u30bf\u3068\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306e\u8ddd\u96e2\u3092\u30bc\u30ed\u306b\u3059\u308b\u300d\u3068\u3044\u3046\u8a2d\u8a08\u601d\u60f3\u3060\u3063\u305f\u3002<\/p>\n\n\n\n

    \n\n
  • \u6570\u79d2\u3067\u8cb7\u3046<\/strong>\u6642\u4ee3\u306b\u3001\u6570\u9031\u9593\u304b\u3051\u308b\u30a6\u30a9\u30fc\u30bf\u30fc\u30d5\u30a9\u30fc\u30eb\u578b\u306f\u901a\u7528\u3057\u306a\u3044\u3002\u7b54\u3048\u306f\u59cb\u307e\u308a\u3082\u7d42\u308f\u308a\u3082\u306a\u3044\u5e38\u6642\u7a3c\u50cd\u306e\u81ea\u5f8b\u30eb\u30fc\u30d7 Infinity Campaigns<\/strong>\u3067\u3001\u4eba\u9593\u306f\u6226\u7565\u5bb6\u30fb\u904b\u7528\u8005\u30fb\u6700\u7d42\u627f\u8a8d\u8005\u3068\u3057\u3066\u6b8b\u308b<\/strong>\u3002<\/li>\n\n\n
  • \u305d\u308c\u3092\u62c5\u3046\u65b0\u30ab\u30c6\u30b4\u30ea\u304c\u3001\u30c7\u30fc\u30bf\u30fb\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3092\u5207\u308a\u96e2\u3055\u306a\u3044 agentic CDP<\/strong>\u3002Databricks\u5c02\u7528\u306e\u6700\u521d\u671f\u306e\u4e00\u793e\u304c CustomerLake<\/strong> \u3060\u3002<\/li>\n\n\n
  • CustomerLake\u306f Profile Agents<\/strong>\uff08agentic ID\u89e3\u6c7a<\/strong>\u3067Customer 360\u3092\u81ea\u52d5\u751f\u6210\uff09\u3068 Campaign Agents<\/strong>\uff08Genie\u99c6\u52d5\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30681\u5bfe1\u306eInfinity Campaigns\uff09\u306e2\u30e2\u30b8\u30e5\u30fc\u30eb\u304b\u3089\u6210\u308a\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u4f5c\u308a\u8fbc\u307e\u305a\u306b<\/strong>\u52d5\u304f\u3002<\/li>\n\n<\/ul>\n\n\n\n

    \u767b\u58c7\u8005\u304c\u6700\u5f8c\u306b\u304f\u308a\u8fd4\u3057\u305f\u8a00\u8449\u2014\u2014\u300c\u5b8c\u74a7\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u30011\u65e510\u5104\u56de\u300d<\/strong>\u3002\u305d\u306e\u56de\u6570\u306f\u3001\u4eba\u9593\u306e\u624b\u6570\u3067\u306f\u6c7a\u3057\u3066\u5c4a\u304b\u306a\u3044\u9818\u57df\u3060\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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