{"id":938,"date":"2021-09-21T09:00:05","date_gmt":"2021-09-21T00:00:05","guid":{"rendered":"https:\/\/blog.since2020.jp\/?p=938"},"modified":"2022-06-16T20:30:13","modified_gmt":"2022-06-16T11:30:13","slug":"attribution","status":"publish","type":"post","link":"https:\/\/since2020.jp\/media\/attribution\/","title":{"rendered":"\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\uff1f5\u3064\u306e\u57fa\u672c\u30e2\u30c7\u30eb\u3084\u624b\u9806\u3092\u7d39\u4ecb"},"content":{"rendered":"\n<p>\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306b\u591a\u304f\u306e\u5e83\u544a\u3092\u898b\u3066\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u3002<br \/>\u3057\u304b\u3057\u4e00\u822c\u7684\u306a\u5e83\u544a\u8a55\u4fa1\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3(\u8cfc\u5165\u30fb\u4f1a\u54e1\u767b\u9332\u306a\u3069)\u306b\u81f3\u308b\u969b\u306b\u6d41\u5165\u306e\u5165\u308a\u53e3\u3068\u306a\u3063\u305f\u5e83\u544a\u306e\u307f\u8003\u616e\u3057\u307e\u3059\u3002<br \/>\u3064\u307e\u308a\u3001\u9867\u5ba2\u304c\u898b\u305f\u5e83\u544a\u306e\u4e2d\u3067\u306f\u6700\u5f8c\u306b\u898b\u305f\u5e83\u544a\u306e\u307f\u8a55\u4fa1\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<br \/>\u305d\u3053\u3067\u9593\u63a5\u7684\u306a\u5e83\u544a\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u306e\u304c\u300c\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u300d\u3067\u3059\u3002<br \/>\u4eca\u56de\u306f\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e5\u3064\u306e\u30e2\u30c7\u30eb\u3084\u624b\u9806\u3092\u56f3\u89e3\u3092\u4ea4\u3048\u306a\u304c\u3089\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u3010\u30ba\u30ab\u30a4\u30ba\u30e0\u3011\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\uff1f5\u3064\u306e\u57fa\u672c\u30e2\u30c7\u30eb\u3084\u624b\u9806\u3092\u7d39\u4ecb\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UQYYwmr1LM8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\uff1f\u305d\u306e\u5fc5\u8981\u6027\u3068\u306f\uff1f<\/h2>\n<p>\u305d\u3082\u305d\u3082\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u300c\u9593\u63a5\u52b9\u679c\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u6587\u5b57\u901a\u308a\u5e83\u544a\u3084PR\u306a\u3069\u306e\u9593\u63a5\u52b9\u679c\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002 \u76f4\u63a5\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3(\u8cfc\u5165\u3084\u4f1a\u54e1\u767b\u9332\u306a\u3069)\u306b\u7e4b\u304c\u3063\u305f\u6d41\u5165\u7d4c\u8def\u3084\u5e83\u544a\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u307e\u3067\u306e\u9867\u5ba2\u304c\u63a5\u89e6\u3057\u305f\u5e83\u544a\u306e\u5c65\u6b74\u3092\u30c7\u30fc\u30bf\u89e3\u6790\u3057\u3066\u3001\u8ca2\u732e\u5ea6\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u306a\u305c\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u304c\u5fc5\u8981\u306a\u306e\u304b\u3068\u3044\u3046\u3068\u3001\u6210\u679c\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u5e83\u544a\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3057\u3001\u8cbb\u7528\u306a\u3069\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u9069\u5207\u306b\u632f\u308a\u5206\u3051\u3066\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u3088\u304f\u3001\u5e83\u544a\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3068\u3057\u3066<a href=\"https:\/\/blog.since2020.jp\/cpa\/\"><strong>CPA<\/strong><\/a>(Cost Per Action)\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u5e83\u544a\u3092\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u76f4\u63a5\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7e4b\u304c\u3089\u306a\u3044\u304c\u8a8d\u77e5\u3084\u95a2\u5fc3\u3092\u5f15\u304d\u8d77\u3053\u3057\u3066\u3044\u308b\u5e83\u544a\u304c\u904e\u5c0f\u8a55\u4fa1\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 \u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u8a8d\u77e5\u30fb\u8208\u5473\u30fb\u95a2\u5fc3\u30fb\u691c\u8a0e\u30fb\u8cfc\u5165\u3092\u3069\u306e\u5e83\u544a\u3067\u884c\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u304c\u5206\u304b\u308a\u3001\u4e88\u7b97\u914d\u5206\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n<h2>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e5\u3064\u306e\u30e2\u30c7\u30eb\u3068\u306f\uff1f<\/h2>\n<p>\u307e\u305a\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\u3088\u304f\u7528\u3044\u3089\u308c\u308b\u57fa\u672c\u30e2\u30c7\u30eb\u30925\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><strong>1.\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af \u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u76f4\u524d\u306b\u307f\u305f\u5e83\u544a\u3092100%\u3068\u3057\u3066\u8a55\u4fa1\u3059\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/strong><\/p>\n<p>\u6210\u679c\u306b\u76f4\u63a5\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u5e83\u544a\u3092\u628a\u63e1\u51fa\u6765\u307e\u3059\u304c\u3001\u8a8d\u77e5\u3084\u8208\u5473\u3092\u5f15\u304d\u8d77\u3053\u3057\u3066\u3044\u308b\u5e83\u544a\u306e\u8a55\u4fa1\u306b\u306f\u9069\u3057\u307e\u305b\u3093\u3002<\/p>\n<p><strong> 2.\u30d5\u30a1\u30fc\u30b9\u30c8\u30af\u30ea\u30c3\u30af \u6d88\u8cbb\u8005\u304c\u521d\u3081\u3066\u5546\u54c1\u3092\u898b\u305f\u3001\u3064\u307e\u308a\u8a8d\u77e5\u3057\u305f\u5e83\u544a\u3092100%\u3068\u3057\u3066\u8a55\u4fa1\u3059\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/strong><\/p>\n<p>\u5546\u54c1\u306e\u8a8d\u77e5\u3092\u5411\u4e0a\u3055\u305b\u305f\u3044\u6642\u306b\u5f79\u7acb\u3064\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n<p><strong>3.\u7dda\u5f62\u30e2\u30c7\u30eb \u6700\u521d\u306e\u5e83\u544a\u304b\u3089\u6700\u5f8c\u306e\u5e83\u544a\u307e\u3067\u5747\u7b49\u306b\u8ca2\u732e\u5ea6\u3092\u632f\u308a\u5206\u3051\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/strong><\/p>\n<p>\u4f8b\u3048\u3070\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306b4\u3064\u306e\u5e83\u544a\u306b\u89e6\u308c\u3066\u3044\u305f\u5834\u5408\u300125%\u3065\u3064\u306e\u8ca2\u732e\u5ea6\u3068\u3057\u307e\u3059\u3002<\/p>\n<p><strong> 4.\u6e1b\u8870\u30e2\u30c7\u30eb \u6700\u521d\u306e\u5e83\u544a\u304b\u3089\u8cfc\u5165\u76f4\u524d\u306b\u81f3\u308b\u5e83\u544a\u307e\u3067\u6b21\u7b2c\u306b\u8ca2\u732e\u5ea6\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/strong><\/p>\n<p>\u8cfc\u5165\u76f4\u524d\u3092\u57fa\u6e96\u306b\u9061\u308b\u3068\u8ca2\u732e\u5ea6\u304c\u6e1b\u8870\u3057\u3066\u3044\u308b\u306e\u3067\u6e1b\u8870\u30e2\u30c7\u30eb\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u30704\u3064\u306e\u5e83\u544a\u306b\u89e6\u308c\u3066\u3044\u305f\u5834\u5408\u3001\u6700\u521d\u306e\u5e83\u544a\u304b\u3089\u9806\u306b\u300110%\u300120%\u300130%\u300140%\u3068\u8ca2\u732e\u5ea6\u3092\u5206\u3051\u3066\u3044\u304d\u307e\u3059\u3002 \u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u6a5f\u95a2\u304c\u77ed\u3044\u5834\u5408\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p><strong> 5.\u63a5\u70b9\u30d9\u30fc\u30b9\u30e2\u30c7\u30eb \u6d88\u8cbb\u8005\u304c\u63a5\u70b9\u3092\u6301\u3063\u305f\u5e83\u544a\u5168\u3066\u306b\u8ca2\u732e\u5ea6\u3092\u5206\u3051\u307e\u3059\u304c\u3001\u6700\u521d\u306e\u5e83\u544a\u3068\u8cfc\u5165\u76f4\u524d\u306e\u5e83\u544a\u306b\u591a\u304f\u306e\u8ca2\u732e\u5ea6\u3092\u5206\u3051\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/strong><\/p>\n<p>\u6d88\u8cbb\u8005\u306e\u5165\u53e3\u3068\u51fa\u53e3\u306b\u76f8\u5f53\u3059\u308b\u5e83\u544a\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u3001\u30d0\u30e9\u30f3\u30b9\u826f\u304f\u8a55\u4fa1\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n<h2>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\u624b\u9806\u3068\u306f\uff1f<\/h2>\n<p><img decoding=\"async\" width=\"1240\" height=\"698\" src=\"\/wp-content\/uploads\/2021\/09\/attribution_z.jpg\" alt=\"\" class=\"wp-image-940\" srcset=\"https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/09\/attribution_z.jpg 1240w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/09\/attribution_z-300x169.jpg 300w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/09\/attribution_z-1024x576.jpg 1024w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/09\/attribution_z-768x432.jpg 768w, https:\/\/since2020.jp\/media\/wp-content\/uploads\/2021\/09\/attribution_z-960x540.jpg 960w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p>\u3067\u306f\u3001\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u624b\u98061.<\/strong><\/p>\n<p>\u30c4\u30fc\u30eb\u306e\u9078\u5b9a 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